Skip to content

brrrº

  • Technology
  • Products
  • Sustainability
  • News & Innovations
  • About

Blog

March 15, 2023

Tom Brady’s Cool Touch T-Shirt is Available at Dick’s Sporting Goods

We’re happy to see Brady Brand’s Cool Touch T-shirt made with brrr° cooling fabric available through national retail chain Dick’s Sporting Goods. Retired NFL quarterback Tom Brady raves about the brrr° t-shirt, …Learn More

March 5, 2023

New Polos by Adidas Feature brrr° Cooling Technology

We’re excited about the debut of a new line of men’s and women’s polos by Adidas made with brrr° Triple Chill Effect cooling fabric that draws heat and moisture away …Learn More

November 7, 2022

Southern Tide Keeps You Cool at Work & Play

Coastal lifestyle brand Southern Tide works hard to keep people comfortable and cool at work, on the golf course, hanging out with friends and everywhere in between. Southern Tide has brrr° …Learn More

October 5, 2022

ADAY Fall Capsule with brrr° Delivers Cool Comfort

ADAY has a new Stay Cool Capsule of wardrobe staples for women in rich fall colors like merlot that will keep your style fresh and cool throughout the year. Each ADAY …Learn More

Jack Wolfskin shoes
September 21, 2022

Jack Wolfskin brrr° Shoes Are Effortlessly Cool

We’re excited to partner with European lifestyle brand Jack Wolfskin to bring brrr° cooling fabric technology to a new line of hiking shoes that are perfect for rugged terrain and …Learn More

August 23, 2022

Shinesty brrr° Bras and Underwear Keep Women Cooler

Lifestyle underwear brand Shinesty is bringing brrr° cooling fabric technology to a new line of bras and underwear for women.  The Shinesty Blue Tropical ParadICE Cooling Bralette is comfortable and supportive, …Learn More

August 18, 2022

47 Brand + brrr° = Cool Lids

Elevate your lid game with a new hat from 47 Brand made with brrr° cooling technology that can help keep you cool, dry and more comfortable outdoors or indoors. 47 Brand uses …Learn More

August 4, 2022

SportsTextiles.com: Imagining the Future of Cool

By SportsTextiles.com Textile innovator brrr° became a leader in cooling yarns and fabrics several years ago when the company introduced new technology that combines the power of natural cooling minerals, active …Learn More

August 3, 2022

brrr° and Strafe Outerwear Introduce Performance Cooling Apparel

ATLANTA — Aug. 3, 2022 — Cooling yarn innovator brrr°® has partnered with Strafe Outerwear to introduce a new line of technical apparel for men and women made with brrr° …Learn More

August 3, 2022

Strafe Brings brrr° Cooling Performance to Outerwear

We’re excited to partner with Strafe Outerwear to bring brrr° cooling performance fabric to their lineup of lightweight, technical pieces to keep people more comfortable in high output adventures. Strafe uses brrr° cooling …Learn More

July 17, 2022

Stay Cool With Five12 brrr° Shirts and Hoodies

In a summer that’s setting record high temperatures, keeping cool is more important than ever and we’re excited to partner with lifestyle apparel brand Five12 to bring brrr° cooling technology to …Learn More

Global Recycled Standard
July 11, 2022

Why Global Recycled Standard (GRS) Certification Matters

Where is your recycled yarn coming from, and what material is going into it? Businesses that manufacture recycled yarns are validated by the Global Recycled Standard (GRS) certification to show customers …Learn More

Posts navigation

← Older posts
Newer posts →

brrrº

  • Facebook
  • Instagram
  • LinkedIn

Contact Us

+1-404-490-3755

North America
550 Pharr Road NE, Suite 500
Atlanta, Georgia 30305-3244

Taiwan
2F​, No.​252​, ​Qingpu 6th St.
Zhongli​ Dist., Taoyuan City, 3​20​, Taiwan

Partners & Media

Partner Inquiries
licensing@brrr.com

Media Inquiries
media@brrr.com

© 2025 brrrº. All rights reserved. Privacy Policy