brrr° and Strafe Outerwear Introduce Performance Cooling Apparel
ATLANTA — Aug. 3, 2022 — Cooling yarn innovator brrr°® has partnered with Strafe Outerwear to introduce a new line of technical apparel for men and women made with brrr° cooling performance fabric.
The Strafe Summer Capsule made with brrr° cooling fabric includes men’s and women’s technical apparel such as sun hoodies, t-shirts and shorts aimed at hikers, runners, fishers, MTBers, paddlers and anyone who enjoys an active lifestyle.
The Strafe Summer Capsule featuring brrr° can be purchased starting in August 2022 through Strafe’s website at StrafeOuterwear.com and at Strafe’s showrooms in Aspen, Colorado and Snowmass Village, Colorado.
The new Strafe Summer Capsule garments are made with brrr° cooling fabric, which has natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect®” that instantly continuously draws heat and moisture away from your skin. The garments also have superior sun protection, and are machine washable.
“We enjoy working with a brand like Strafe that is just as committed to technical innovation and comfort as we are,” said Mary-Cathryn Kolb, Founder and CEO of brrr°. “Bringing the cooling power of brrr° to Strafe gives consumers another easy way to stay cool and comfortable no matter where life takes them.”
All brrr° products are independently tested by globally recognized third-party labs to prove that they keep you cooler and outperform other cooling brands in the market.
brrr° offers a library of hundreds of brrr° polyester and brrr° nylon yarns, brrr° Pro yarns, and brrr° recycled yarns in a wide array of synthetic or natural compositions such as cotton, wool and other materials used to achieve specific attributes in textiles.
Media contact for brrr°:
Mary Jane Credeur of The Credeur Group
404 317 2718 | mj [@] credeurgroup.com
About brrr°
brrr°® was founded in 2014 with a vision to develop advanced cooling fabric technology that could improve the items we wear and touch in our everyday lives. brrr° uses natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect™ that instantly and continuously draws heat and moisture away from the skin. Its newest offering, brrr° Pro, uses the power of micro minerals to deliver performance level cooling for athletic and activewear apparel. The Atlanta-based company is privately held and led by Founder & CEO Mary-Cathryn Kolb, who previously held senior positions at Spanx, Seven7 Jeans, TOMS Shoes and Von Dutch.
Strafe Brings brrr° Cooling Performance to Outerwear
We’re excited to partner with Strafe Outerwear to bring brrr° cooling performance fabric to their lineup of lightweight, technical pieces to keep people more comfortable in high output adventures.
Strafe uses brrr° cooling fabric in their new Summer Capsule of men’s and women’s technical apparel aimed at hikers, runners, fishers, MTBers, paddlers and anyone who enjoys an active lifestyle.
The Strafe Summer Capsule with brrr° includes men’s and women’s cooling sun hoodies, t-shirts and shorts — in a variety of sizes and colors.
brrr° advanced cooling fabric technology combines the powers of natural cooling minerals, active wicking and rapid drying to create a Tiple Chill Effect® that lasts all day long.
brrr° instantly and continuously draws heat and moisture away from the skin to keep you cooler and more comfortable, and every brrr° fabric is independently lab tested and proven to outperform other products.
Unlike other brands that use sprays and coatings to achieve a cooling sensation, brrr° cooling technology is embedded right into the structure of the yarn so it won’t ever fade or wash out.
brrr° fabric is cool to the touch and starts working on contact, and unlike other products it doesn’t have to be wet before it activates.
brrr° fabrics also provide superior UPF sun protection for ultimate comfort, safety and versatility — whether you’re taking a quick adventure in a lush backyard forest, spending long days above treeline, taking refreshing river dips, or charting your own course in the great outdoors.
Wherever life takes you, Strafe’s Summer Capsule with brrr° cooling fabric will help you stay comfortable and confident so you can feel your best.
Stay Cool With Five12 brrr° Shirts and Hoodies
In a summer that’s setting record high temperatures, keeping cool is more important than ever and we’re excited to partner with lifestyle apparel brand Five12 to bring brrr° cooling technology to a line of men’s, women’s, and unisex long sleeve shirts and hoodies that will keep you cool under the sun.
Made with brrr° yarns that feature natural cooling minerals, active wicking and rapid drying, these shirts will instantly and continuously draw heat and moisture away from your skin so you’ll be more comfortable while doing all things outdoors.
Unlike other brands that use chemicals, sprays and coatings to achieve a cooling sensation, brrr° cooling technology is embedded as a permanent part of the structure of the yarn so it won’t ever fade or wash out over time.
With extremely lightweight four-way stretch and UPF 40+ sun protection, Five12’s shirts are great for avid hikers, bikers, runners, swimmers, and anyone who spends time outdoors.
The hoodies are generously cut for a looser fit, and they have thumbholes for extra coverage.
Check out the new brrr° line at Five12’s website.
Why Global Recycled Standard (GRS) Certification Matters
Where is your recycled yarn coming from, and what material is going into it?
Businesses that manufacture recycled yarns are validated by the Global Recycled Standard (GRS) certification to show customers and consumers that they are committed to internationally recognized standards and practices for sustainability.
GRS certification was created to reduce the impact on people and the environment from the production of materials by driving a higher percentage of recycled content in products.
The GRS certification also provides assurance for retailers and consumers that products are being made in a more sustainable way. The standard is managed with input from key stakeholders such as recyclers, suppliers, brands, and retailers all over the world.
GRS verifies that recycled materials are used, and it also tracks responsible production methods. Companies must demonstrate a chain of custody, and obtain certification from a professional third party that audits and validates each step of the supply chain.
Products that have earned a GRS certification can include the GRS logo on their products to let consumers know the items have been sustainably produced.
brrr° has enjoyed GRS certification for many years through our mill partners, and now we also have a direct GRS certification for both brrr° recycled nylon and brrr° recycled polyester yarns.
brrr° is committed to reducing our environmental footprint as we develop and produce advanced cooling fabric technology in more sustainable ways so we can divert materials from landfills and make a minimal impact on local and global ecosystems.
brrr° offers several recycled cooling yarn options in both recycled nylon and recycled polyester, as well as recycled nylon/polyester blends. brrrº cooling technology includes natural cooling minerals, active wicking, and rapid drying to provide instant and continuous cooling to keep any lifestyle comfortable.
GRS certification is important to us, and it’s one of many ways we show our customers that we’re a responsible citizen and committed to protecting our planet. Learn more about brrr° recycled cooling yarns.
Southern Tide Kamryn brrr° Dress is Super Chill
Ladies, don’t let blistering summer temperatures encroach on your chill style.
Southern Tide brought back its signature Kamryn shirt dress made with brrr° cooling fabric in a couple of fresh prints that work for the office, the beach, backyard barbecues and everywhere in between.
The Kamryn dress features a lapel collar and open v-neck that’s effortlessly breezy and comfortable.
The bias-cut back placket and pull-on design is flattering on all body types — and it has welt hand pockets! The short sleeve is cuffed, with a snap tab detail.
Most importantly, the Kamryn dress is made with breathable lightweight brrr° cooling performance jersey fabric.
brrr° uses natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect that draws heat and moisture away from the skin.
The dress also offers superior UPF sun protection, and works well as a swimsuit coverup. Every brrr° fabric is independently lab tested and proven to keep you cooler. Learn more here.
Vineyard Vines + brrr° keep boys cool
Little boys play hard, and their clothes should work hard to keep them cooler and more comfortable.
We’re excited about this new line of Vineyard Vines boys performance shirts made with brrr° cooling fabric. Made with a performance cotton/nylon blend, the shirts have a soft cotton feel and a little bit of stretch for ultimate comfort.
brrr° natural cooling minerals, active wicking and rapid drying create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin.
The button-down shirts come in a variety of bright spring colors and have an embroidered whale on the chest, and a one-button cuff.
For the bigger boys in your life, check out the Vineyard Vines On The Go brrr° shirt for men. The shirts have a classic fit that’s slimmer through the chest with trimmed sleeves for a more flattering silhouette. The length is cut so the shirt can be worn tucked in or untucked.
GenTeal brrr° Men’s Line Has a Chill Summer Vibe
Mississippi-based men’s casual wear brand GenTeal Apparel brought back its bestselling brrr° Performance Polo in vibrant new colors that are perfect for summer.
Whether you’re hitting the greens, chilling at the beach or feeling a casual vibe for work, these performance polos are made with brrr° cooling fabric to keep you cooler and more comfortable. With a touch of spandex for stretch and freedom of movement, the polos have sewn-in permanent collar stays for a polished look over the life of the garment.
GenTeal also introduced a line of brrr° Bunker Shorts made from incredibly lightweight brrr° cooling fabric. They have two-way stretch, and moisture management with rapid drying to keep you fresh and cool when temperatures climb. The shorts have an 8-inch inseam and classic fit, with a tonal GenTeal logo over the right rear pocket.
For exercise or laid back casual days, check out the brrr° Performance T-Shirt in a variety of fresh colors. Made with 100% brrr° polyester, the shirt will instantly and continuously draw heat and moisture away from your skin. The shirt has a raglan sleeve, and heat transfer logo on the chest. It also comes in a long-sleeve.
brrr° cooling fabric takes comfort to the next level with natural cooling minerals, active wicking and rapid drying to create an instant cooling sensation on contact. Every brrr° fabric is independently tested by globally recognized labs to prove that it keeps you cooler.
brrr° Father’s Day Gift Guide Can Help Dad Keep His Cool
Dads work hard to raise their families, and you can show your thanks with some stylish threads made with brrr° cooling fabric that will keep him more comfortable and confident.
From the office to the gym to the links to the backyard barbecue pit, you can help Dad elevate his look with a few new fresh and stylish wardrobe staples made with brrr°.
brrr° cooling fabric combines the power of natural cooling minerals, active wicking and rapid drying to instantly and continuously draw heat and moisture away from the skin.
Here are a few items made with brrr° cooling fabric that we think any Dad would love:
Southern Tide has brrr° polos, shorts and sport shirts for men in new colors and patterns that are perfect for the transition to spring and the warm summer months
Vineyard Vines introduced a collection of men’s Breakwater brrr° polos and On-The-Go brrr° sport shirts in fresh colors and patterns
Player 2’s Sweet Baby Draw Polo, 3-Putt Polo and The Natural Bogey Vest look great on the greens, the 19th hole or wherever life takes you
Reyn Spooner has a line of festive Hawaiian print polos made with brrr° cooling fabric
GenTeal Apparel has a line of colorful polos and t-shirts that will will become an instant favorite
Kit + Ace has a new line of men’s clothing that transitions well from office to leisure, including summer-ready shorts that are ultra comfortable
LandSeer uses brrr° cooling fabric in a performance knit T-shirt and long-sleeve hoodie perfect for exploring the great outdoors
Mountain Khakis has a McKinley Sun Hoody and other items with a UPF 50+ rating for superior sun protection
Simms Fishing offers M’s SolarFlex Guide Cooling Hoody with brrr° cooling nylon, a built-in gaiter and a UPF 50+ rating
Casual lifestyle brand NoNetz introduced a Men’s brrr° Cooling Polo Moisture Wicking Shirt in cheerful colors
Greyson Guide Sport Shorts and Guide Sport Short Sleeve Tee keep your workout game looking good, and for a more casual vibe check out the Greyson Icon Omaha Polo in a variety of spring colors
Keep things cool down there with some Shinesty underwear made with brrr° cooling fabric
These SHEEX Midnight Label sheet sets made with brrr° cooling fabric can help Dad get a better, more restful night of sleep.
Every brrr° fabric is independently lab tested and proven to keep you cooler.
Staying Active Never Looked Better With Greyson + brrr°
Active lifestyle brand Greyson Clothiers offers expanded colors of its stylish workout and casual clothes for men that are made with brrr° cooling fabric technology for ultimate comfort.
Greyson’s signature Omaha Polo is available in several springy pastel colors as well as bold red and navy. There’s also a long-sleeve Omaha Polo for those chilly transitional days as well as early mornings and late nights when there’s a nip in the air.
For intense workouts or a more laid back look at the driving range, try the Guide Sport Short with plenty of stretch and a zippered back pocket to keep your phone, keys and wallet secure.
Pair it with a Guide Sport Short Sleeve Tee, which also comes in Sleeveless or Long-Sleeve.
Let other people know you’re part of the pack with a Greyson Guide Sport Tee that has their name across the chest, or go for the more subtle version with a fire wolf logo.
We’ve been working with Greyson for several years to elevate their performance apparel with brrr° cooling technology.
brrr° combines natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect that instantly and continuously draws heat and moisture away from your skin for all-day comfort. Every brrr° fabric is independently lab tested and proven to keep you cooler.
Simms Keeps You Cool When the Mercury Climbs
No matter how high the mercury climbs, Simms Fishing has you covered — literally.
Simms offers a line of fishing apparel and outdoor clothing made with brrr° cooling fabric to keep you more comfortable on even the hottest days.
Check out the M’s SolarFlex Guide Cooling Hoody made with knitted brrr° cooling nylon and a touch of elastane for superior stretch and ultimate freedom of movement.
The shirt offers UPS 50+ sun protection plus a built-in gaiter and a three-panel hood designed to keep the sun off your skin and keep you cooler all day long. There’s also a stay strap that can secure to the gaiter to secure your hat in place.
Simms thought of every detail for this shirt. The sleeves have extended cuff lengths and thumbholes to keep the shirt in place while casting and poling — and protect the back of your hands from the sun on those long glaring hot days.
A spacious back pocket is zippered to keep your on-water essentials secure and safely stowed away while you’re active.
