Lifestyle underwear brand Shinesty is bringing brrr° cooling fabric technology to a new line of bras and underwear for women

The Shinesty Blue Tropical ParadICE Cooling Bralette is comfortable and supportive, with an extra wide band under the cups to prevent folding or digging into the skin. 

The ParadICE bras come in a cheerful Mahalo pattern with a matching thong, a cheeky bright orange color called The Big Cheese with a matching thong, and a light gray color called Storm Cloud with a matching thong.

The brrr° material is breathable and stretching, and is made with brrr° natural cooling minerals, active wicking and rapid drying that work together to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin. 

Every brrr° fabric is independently tested by globally recognized labs to prove that it keeps you cooler.

And unlike other products that achieve a cooling sensation with sprays and coatings, brrr° cooling technology is embedded right into the structure of the yarn so it won’t ever fade or wash out.Check out Shinesty’s complete line of men and women’s underwear made with brrr° cooling fabric.