We’re happy to see Brady Brand’s Cool Touch T-shirt made with brrr° cooling fabric available through national retail chain Dick’s Sporting Goods.

Retired NFL quarterback Tom Brady raves about the brrr° t-shirt, which he wears while working out in Tampa.

“I’ve been living in this thing recently, and it actually lowers your body temperature. Which I need here. It’s perfect for Tampa,” Brady said in a video posted to his Facebook page in 2022. “Listen, I put them to the test this past summer and it made all the difference.”

The Brady Brand Cool Touch T-shirt has a crew neck and is regular fit. It features side slits for increased mobility, under arm gussets, and reflective features to help keep you safe before sunup and after sundown.

Dick’s offers the performance t-shirt in three colors: bone, ink, and storm.

The Brady Brand Cool Touch T-shirt is sustainably made with 100% recycled brrr° polyester, which combines the powers of natural cooling minerals, active wicking, and rapid drying to draw heat and moisture away from the skin all day long. 

brrr° cooling technology is embedded in the structure of the yarn so it lasts the lifetime of the garment and won’t fade or wash out. And every brrr° fabric is independently lab tested and proven to keep you cooler.

brrr° is proud to partner with Brady Brand and Dick’s to bring this innovative cooling fabric technology to the Cool Touch T-shirt line.