we make fabric cool°

proven to keep you cooler as certified by the Hohenstein Institute

brrrº fabric cooling technology can be integrated into just about any garment, bedding or cloth accessory

always cool

brrrº fabric technology uses all natural elements that are cool to the touch and continually absorb heat away from the skin

how it works


brrr° technology has three unique cooling effects that combine to immediately and continually reduce the temperature of your skin. Our Triple Chill Effect combines endothermic, thermal effusivity and air permissivity technology to be cool to the touch and to actively reduce skin temperature up to 2-3° Fahrenheit

permanent cooling that never fades

a proprietary blend of minerals is embedded into the fiber of our yarn resulting in a permanent cooling effect that will not wash away over time

moisture wicking

our fabrics’ wicking and breathability meet the highest industry standards. Moisture evaporates rapidly from the surface of our fabrics, so you feel cooler and dryer than non-cooling, wicking fabrics

unique airflow design

our patent-pending weaving & knitting designs allow greater airflow through the fabric, enhancing our cooling capabilities

UV protection

UPF (Ultraviolet Protection Factor) is similar to SPF (Sun Protection Factor), indicating how effectively fabrics shield skin from ultraviolet rays. Our fabrics offer a range of UPF protection and include the ultimate in 50 UPF


our textile technology is tested and certified with the Hohenstein Institute quality label. Click Here to learn more