Southern Tide Keeps You Cool at Work & Play

Coastal lifestyle brand Southern Tide works hard to keep people comfortable and cool at work, on the golf course, hanging out with friends and everywhere in between.

Southern Tide has brrr° polos, shorts and sport shirts for men in new colors and patterns that ease their way into fall and the cooler winter months. And they’re great for layering under sweaters and blazers.


Southern Tide’s brrr° Intercoastal Sport Shirt is a great choice for the office, working from home, holiday parties, weekend brunches, or wherever life takes you. The lightweight performance button down comes in a classic cut and is made with brrr° cooling quick-dry fabric, with eyelets under the arm for extra ventilation. 

The Performance Short has an 8-inch inseam and a touch of stretch for complete comfort and freedom of movement. 

The brrr°-eeze Performance Polo is available in fresh striped patterns with a 3-button placket and drop tail hem that can be worn tucked or untucked. 

Southern Tide has been using brrr° patented cooling technology in its apparel for several years, and we enjoy partnering with a brand that is as passionate about technology and performance as we are.

brrr° combines natural cooling minerals, active wicking and rapid drying to instantly and continuously draw heat and moisture away from the skin.

Every brrr° product is independently lab tested and proven to outperform other brands.