In a summer that’s setting record high temperatures, keeping cool is more important than ever and we’re excited to partner with lifestyle apparel brand Five12 to bring brrr° cooling technology to a line of men’s, women’s, and unisex long sleeve shirts and hoodies that will keep you cool under the sun. 

Made with brrr° yarns that feature natural cooling minerals, active wicking and rapid drying, these shirts will instantly and continuously draw heat and moisture away from your skin so you’ll be more comfortable while doing all things outdoors. 

Unlike other brands that use chemicals, sprays and coatings to achieve a cooling sensation, brrr° cooling technology is embedded as a permanent part of the structure of the yarn so it won’t ever fade or wash out over time.

With extremely lightweight four-way stretch and UPF 40+ sun protection, Five12’s shirts are great for avid hikers, bikers, runners, swimmers, and anyone who spends time outdoors.

The hoodies are generously cut for a looser fit, and they have thumbholes for extra coverage.

Check out the new brrr° line at Five12’s website.