The latest news and press.

Brrrº Chosen as a TAG top 40 most innovative companies in Georgia 2016

October 24, 2016

Technology Association of Georgia Honors 40 Companies for Innovation and Contributions to the State’s Technology Community.   The Technology Association of Georgia (TAG), the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry, today announced Brrr!, Inc. as one of its Top 40 Innovative Technology Companies in Georgia. TAG will recognize... Read more

New Fashion Technology Pioneered by Former Spanx Executives

October 02, 2016

It’s only fitting that the fashion technology to create a cooling fabric would come out of Atlanta. The moisture wicking fabric stays cool and also provides UV/SPF protection. The innovative textile is the product of two former Spanx, Inc. executives, Mary-Cathryn Kolb and Tosha Hays. Their company, Brrr! will sell clothing and accessories made with... Read more

Brrrº is fashion meets innovation

September 15, 2016

For more than five years, Mary-Cathryn Kolb kept a journal of good ideas, inspired inventions and business concepts. Two years ago, she called a friend she formerly worked with at Spanx, Tosha Hays, and asked to meet for coffee. They bonded while brainstorming on a design for a bra for breast cancer patients. Then, Kolb... Read more

Chill Out! Brrr clothing is designed to keep you looking and feeling cool.

August 27, 2016

You know the soothing sensation of flipping over a clammy pillow to rest your cheek on the fresh, cool side? That’s the feeling Tosha Hays and Mary-Cathryn Kolb hope to bottle up with their new Atlanta-based fashion­-tech company, Brrr. The two Georgia natives and former Spanx execs have developed a patent-pending textile that they claim... Read more

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