Ladies Can Stay Stylishly Cool With Kit and Ace Featherlight Clothes

Nobody wants to be hot and bothered, and these styles from Kit and Ace will help women stay cool and confident this summer.

Made with brrrº cooling fabric, the Featherlight Shorts feature front hand pockets and a hidden earbud pocket on the right. The elastic waistband at the back provides ultimate comfort, and the seams are sewn with special thread that won't irritate sensitive skin.

Heading into the office or someplace that might be chilly? Kit and Ace created these Featherlight Pants for a polished look that won't let you overheat. They have the same design features as the Featherlight Shorts and fall just above the ankle. They're also easily packed for vacations or anywhere else life might take you.

Warm weather office wardrobes are also getting a boost with the Featherlight Packable Blazer for women, which is made with brrrº cooling fabric that's super stretchy and has an articulated stretch sleeve that allows easy movement. Secured zippered hand pockets let you store your phone, keys, and other essentials with confidence, and there is a large zippered pocket for your passport or other valuables. The blazer is perfectly structured and doesn't have bulky shoulder pads so the silhouette is slimming and flattering.

Kit and Ace relies on brrrº cooling fabric to elevate the functionality and comfort of its garments. brrrº uses natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect® that instantly and continuously draws heat and moisture away from the skin.

Ultimate Comfort from Vineyard Vines

Men with busy lives want performance and comfort in their clothes, and we’re excited about this new line of On-The-Go shirts from Vineyard Vines that help keep men cool and crisp all day long.

Made with brrr° cooling performance fabric in a cotton-nylon-spandex blend, Vineyard Vines On-The-Go shirts for men feature our secret blend of natural cooling minerals, active wicking, and rapid drying that create a Triple Chill Effect that instantly and continuously draws heat and moisture away from the skin.

The redesigned On-The-Go shirts have trimmed sleeves for a cleaner look, and the fit is slimmer through the chest. The hem can be worn tucked or untucked for complete flexibility at work and at play, with buttoned barrel cuffs and a chest pocket for a polished look that is both professional and casual.

Vineyard Vines On-The-Go shirts for men are available in a variety of colors and sizes, and they are great pieces for layering. They have plenty of stretch for total comfort and can be machine washed for ease of use.

brrr° fabrics are independently lab tested and proven to outperform other products on the market. With a cool-to-the-touch sensation that differentiates products at the point of sale, brrr° fabrics draw moisture and heat away from the body for a cooling sensation that lasts all day.


Stay Cool in the Great Outdoors

People who spend a lot of time doing outdoor sports and activities often struggle with the brutal heat of the sun. Overheating, dehydration, and fatigue can cause distraction and hurt endurance.

That’s why we’re excited about a new line of cooling neck gaiters from Striker, a leader in outdoor performance apparel and accessories.

The Striker Stretch Fit brrr° Gaiter is powered by the brrr° Triple Chill Effect, which combines natural cooling minerals, active wicking, and rapid drying to draw heat and moisture away from the skin. The fabric wicks and dries faster than other materials, and it’s independently lab tested and proven to keep you cooler.

With 4-way stretch, UPF 50+ sun protection, and saltwater friendly non-corrosive material, the Striker Stretch Fit brrr° Gaiter will help you stay comfortable and perform your best.

One size fits most, and the Striker gaiters come in several patterns and colors to complement any wardrobe.

brrr° Presented at the 5th Vietnam Textile Summit 2021

Perpetually Cool: How Advances in Cooling Textile Technology Can Help Combat Global Warming


With a passion for textiles, Courtney holds a B.S. in Clothing, Textiles, and Design and an International MBA.
With 15+ years of experience in the textile and apparel industry, she has spent 7 years of her professional career working in China & Taiwan. Her French and Chinese language skills have opened many doors to grow her wide industry network.

When she is not out hiking with her dogs, Courtney develops and sources quality, sustainable textiles by leveraging her global manufacturing connections to benefit all consumers.

As brrr° VP Sourcing and Product Development, her goal is to keep the world cool by bravely innovating without boundaries and fostering creativity for exponential growth!

Find out more about the Vietnam Textile Summit here

brrr° Adopts Texbase & Launches Online Material Library

brrr° delivers a new digital material library to customers, powered by Texbase!

Bozeman, Montana (January 14, 2021) – Texbase, Inc., a cloud-based data management and collaboration platform for the textile and consumer products industries, announces their continued collaboration with brrr°.

brrr° is an innovator of fabric technology that is “Proven to Keep You Cooler”. Their exclusive, patented yarns and specialized manufacturing techniques combine natural cooling minerals, active wicking, and rapid drying technology to create a Triple Chill Effect® for an instant and permanent cooling sensation that won’t ever fade or wash out.

brrr° chose Texbase to accelerate the process of turning innovative material science concepts into commercialized fabrics. Texbase Materials provides the digital assets needed to clearly define yarn and fabric attributes. Texbase Testing captures the data that confirms physical properties and quality metrics while Texbase Color allows brrr° to easily track the color/lab dip approvals by customer.

In addition, brrr° recently launched a new digital fabric library powered by Texbase that makes it easy for current and prospective customers to find the best brrr° fabrics for their products. (Check it out here)

brrr° product library sign in pag“We are fully leveraging Texbase! Not only are we using it internally with our global team but we’ve also integrated it with Salesforce and launched a digital fabric library. Without Texbase we would need to hire additional staff to keep up with our demanding development timelines. The ease of use and reliability of Texbase Testing to ensure our Triple Chill Effect® on all of our fabrics has been invaluable.”

-Courtney Cruzan, VP Sourcing and Product Development

About Texbase

Texbase provides compliance, testing and material innovation software solutions that power great product experiences for the apparel, footwear and consumer products industries. Texbase is a pioneer in cloud software that tracks your research and development, manages testing from concept to compliance and connects you to your suppliers and testing labs.

Original post can be found here

Keeping Horses Cool and Comfortable

Many horses struggle with hoof concussion, injuries while jumping and other bone or tendon issues that can prevent them from their best performance.

Owners and trainers often rely on sports medicine boots that offer support yet still give the animal freedom of movement. 

However, horse boots can be hot and sweaty because they trap heat and moisture.

Professional’s Choice, a leader in equine leg care that introduced the original Sports Medicine Boot in 1990, partnered with brrr° to create advanced horse boots made with cooling fabric.

Professional’s Choice 2XCool Sports Medicine Boots feature brrr°’s natural cooling minerals, active wicking, and rapid drying technologies that create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin.

The boot also has a specially designed suspensory strap, which provides support to the tendons and ligaments in the horse’s lower limb and prevents hyperextension of the fetlock joint.

Keeping horses cool and comfortable improves endurance and helps them feel confident so they can perform their best in the show ring and have quicker recoveries from injuries.

We think that’s pretty cool.

Home Textiles Writes About brrrº Pro

Cooling Fabric Company Chills Out with Latest Innovation
brrr° Pro, with enhanced cooling fibers, is aimed at the athletic and fitness market

Atlanta – A new advanced performance cooling fabric has been developed by brrr° under the brrr° Pro label.

According to the company, brrr° Pro has enhanced cooling fibers embedded with micro-cooling minerals, along with hyper-wicking and performance drying to elevate its cooling effect. brrr° Pro polyester scored 0.194 in Qmax testing, which measures the cool-to-the-touch sensation of fabrics. That Qmax score was 81% better than another brand of cooling fabric and 53f% better than the score for comparable performance polyester.

“We are thrilled to bring the cooling performance power of brrr° Pro to the athletic market so hard-working athletes can feel their best when they train, perform and recover," said Mary-Cathryn Kolb, founder and CEO. The company, which holds a provisional patent on brrr° Pro, noted the product has been under development for three years.

brrr° licenses it cooling fabric technology to home goods and technical apparel companies such as Sheex, Southern Tide, Mizzen + Main, Kit and Ace and Forloh.

Original Article here

brrr° Introduces Advanced Cooling Fabric, brrr° Pro

The leader in cooling fabric technology creates new performance cooling textile aimed at the athletic and fitness market.

Athletes, trainers, coaches, and anyone with an active lifestyle deserves to wear better fabrics that help them perform their best as they compete, recover, and play. 

Many garments on the market say they are “cooling” but they’re really just good at wicking — they don’t actually draw heat and moisture away from the skin.

We created a new advanced performance cooling fabric called brrr° Pro that works harder than ever to keep you cool.

brrr° Pro Polyester uses enhanced cooling fibers, hyper wicking, and performance drying to elevate the Triple Chill Effect® that instantly and continuously draws heat and moisture away from the skin.

We’ve been working on brrr° Pro for more than three years, and we experimented with dozens of formulas that were tested on more than 1,000 kgs of yarn before choosing the best combination.

For the past three years, we’ve been working on a new concentrated cooling technology that harnesses the power of micro-cooling technology and advanced dispersion techniques to intensify the cooling power of brrr°.

We have a provisional patent for brrr° Pro, and we’re excited to introduce it to the athletic and fitness apparel industry. Like all brrr° products, brrr° Pro is independently lab tested by globally recognized third-party labs and proven to outperform other brands.

We think athletes, trainers, coaches, and anyone with an active lifestyle will love the way brrr° Pro keeps them cooler, drier, and more confident so they can perform their best at work and at play.

Interested in being cool? Click here to connect with a cooling expert from brrrº.

Give the Gift of Cool Comfort

This holiday season, show that you care by giving someone special the gift of cool comfort.

Products made with brrr° cooling fabric feature natural cooling minerals, active wicking, and rapid drying to instantly and continuously draw heat and moisture away from the skin for ultimate comfort all day long.

Here are a few of our favorite products made with brrr° that would make excellent gifts for someone you love.



Sheex Midnight Label Sheet Sets are the perfect gift for anyone who gets hot or moves around frequently during the night. Made with brrr° cooling fabric, the sheets are ultra-smooth and have a silky hand feel for an unrivaled sleep experience.







For the fashionable ladies in your life, consider the Chill Out Blouse or the Cool Down Crop from ADAY. Both are tailored to fit in all the right places for a flattering silhouette, and they will help keep her cool and comfortable as she does it all.





There are also some fabulous finds for both men and women from Kit and Ace, the Canadian apparel retailer known for making both wardrobe staples and fashion-forward pieces. Their Stay Cool Shirts for men have back darts for a trim fit and hidden front buttons, while the Keep It Cool blouses for women have button cuffs and a curved hem for effortless styling.







These Southern Tide men’s polos and dress shirts got a major upgrade from the cooling power of brrr°. From office wear to a casual weekend look, both shirts will wick away sweat and heat for ultimate confidence.






Another great performance sport shirt that’s nice enough to wear to the office yet perfectly casual for the weekend and work-from-home activities is the Gulf Plaid Performance Sport Shirt by startup apparel brand Genteal. They also have some super soft polos, a long-sleeve T-shirt, and a vented shirt.






Men with a muscular physique would love the Pro Series Dress Shirt by Atlas Menswear, which marries performance and refinement. Atlas Menswear cuts their garments to accommodate wider shoulders and a narrower waist for a better fit on muscular bodies.







Don’t forget to pamper their tootsies! Say goodbye to hot sweaty feet, and say hello to cool comfort with Bigfoot Socks featuring brrr° cooling fabric. Available in loafer and no-show heights, they’re a great gift for someone who’s tricky to buy for.






To help the ones you love stay safe and healthy this holiday season as the coronavirus pandemic continues, check out these cooling face masks by MacBick that are made with brrr° cooling fabric. They are machine washable and are available in adult and children’s sizes.



We hope you find joy and comfort this holiday season. Happy holidays from our brrrº family to yours. 


brrr cooling greyson polo

Why Harry Higgs’ Deep-V Might be the Best Polo in Golf


harry higgs smiles safeway open
Harry Higgs' Greyson polo is an all-time look, with all-time comfort. (GETTY IMAGES)

Harry Higgs is the owner of golf’s most relatable brio. His affinity for naps and quick meals is only matched by that of his buttons-undone, beard-unshaved, shades-on attire.Harry Higgs

Frankly, in a sport defined by trim figures and meticulously crafted style, Higgs is a breath of proletarian fresh air. As for his golf game, that’s rounded into form nicely over the last few weeks. At the Safeway Open on Sunday, his best shot was his approach into the par-5 16th. Higgs hit a boomerang hook around a tree from 240 yards out and left himself two feet for eagle.

“Yeah, that was sick,” he said after a final-round 68 put him at 18 under for the week. “Kind of at the moment I needed it. I’ll remember that one for sure.”

After Sunday’s second-place finish at the Safeway Open, Higgs found himself with his second top-20 finish in three starts — and his most visible PGA Tour performance to date. With that in mind, it’s worth digging a bit deeper into his look, particularly his unbuttoned, deep-V Greyson polo.

This three-button polo from Greyson might appear simple, but inside the collar is some of golf’s most comfortable material. Greyson’s trademark “brrrº” technology is built for days in the sun and heat, combining natural cooling minerals, active wicking, and rapid drying technologies to create a shirt that stays in peak performance (and peak comfort), no matter the elements.

Whether you’re popping the color and undoing the buttons in your best Higgsian interpretation, or simply looking to invest in a look you know can withstand the elements, look no further than Greyson.

The Greyson Omaha polo features “brrrº” cooling fabric and is breathable and machine washable, durable to withstand wear after wear, and stretchable. The Omaha is designed with a spread collar and three-button closure.

Original Article HERE