brrrº Background

brrr° was founded in 2014 by Mary-Cathryn Kolb with a vision of developing advanced cooling fabric technology that could help keep us cooler and more comfortable as we go about our daily lives. Harnessing the power of natural cooling minerals, active wicking and rapid drying technologies, brrr° now offers a library of more than 500 fabrics that can be customized to your exact specifications for business clothing, casual wear, denim, athletic apparel, athleisure, undergarments, uniforms, bedding, and many other textiles.

brrr° continues to develop sophisticated cooling technologies. In 2020, the company introduced its most advanced product yet: brrr° Pro. Powered by enhanced cooling minerals, hyper wicking, and performance drying, brrr° Pro delivers superior comfort. We spent more than three years researching and innovating dozens of formulas that were tested on more than 1,000 kgs of yarn to create brrr° Pro. In independent third-party testing, brrr° Pro consistently outperforms other products on the market.

We are honored to be recognized as a leading innovator and fast-growing startup by EY, CNBC Upstart 100, Atlanta Business Chronicle, Atlanta Inno, the Metro Atlanta Chamber’s “Backed by ATL” accelerator program, Inc. magazine, Authority Magazine, Executive Launch and numerous other respected publications.

Leadership Team

CEO & Founder

Mary-Cathryn Kolb

A leader in the retail industry for the last ten years, Mary-Cathryn began her career under the guidance of Christian Audigier and the Von Dutch brand. She continued to develop her sales and business expertise through the early stages of Seven7 Jeans. In 2008, she collaborated with Blake Mycoskie of TOMS Shoes to help him launch the company as his first hire. Joining SPANX in its early years, she became Director of Sales and helped grow the company by developing strategic, company-wide initiatives, projecting sales volume and profits, and reaching sales quotas.


Executive Chairman & Director

Kurt Abrahamson

Kurt is the Executive Chairman and Director and oversees the strategy and operations of brrrº.

His experience includes being CEO at ShareThis and CEO at LivingSocial. He was the co-founder of Jupiter Communications, the leading internet research organization, and took the company public. He also worked at Google leading the global efforts to launch AdSense.

With his deep experience, Kurt has the vision, management skills, and leadership capacity to guide an organization to substantial growth and efficiency. He is highly adept in designing and directing sales, marketing, and product development initiatives. He has a proven ability to scale operations and raise the capital to transform a start-up venture into an industry leader.


Vice President, Global Innovation & General Manager, Taiwan Office

Newbery Su

Newbery is a garment industry expert running the Taiwan office of brrr°.

Newbery received his Master of Science from the National Taiwan University. He started his career in the textile industry in 2000. Prior to joining brrr°, he was the Vice President of Innovation for five years with Mackent Fabrics Co. in Taoyuan City, Taiwan.

Newbery coordinates design and manufacturing of brrr° fabric for all licensing partners, as well as the development of new applications for the patented technology.


Vice President, Sales

Julie Brown

Julie leads the global sales team and coordinates industry-specific sales initiatives.

She was previously a project manager First Performance payment processing and was the Founder and CEO of an eco-friendly line of women’s shoes called Julie Bee’s. She was also Director of Operations for the Hult Prize Foundation, was a senior consultant for Booz Allen Hamilton, and she worked at the U.S. Department of Homeland Security.

Julie holds a Master’s in Business Administration from Hult International Business School, where she completed a global rotation in Shanghai, and she earned a Bachelor’s in International Studies from Northern Kentucky University.


Vice President Operations and Product Development

Courtney Williams

Courtney coordinates fabric and yarn manufacturing on all textile developments for clients and prospects.  She manages all factory relationships and is responsible for quality control and testing of all brrr° products.

She has been working in the textile and apparel industry since 2005, including 7 years working with fabric mills in China & Taiwan.  She received her Masters in Business Administration & International Textile and Garment Trade from Middlebury Institute of International Studies and a Bachelor of Sciences, Clothing Textiles & Design degree from the University of Idaho.  Courtney is fluent in Mandarin and French.


Partners in Innovation

We are pioneers in fabric innovation. From button-down shirts to car seat covers and yoga pants, our team is relentlessly focused on developing new custom fabric technologies that improve form and function to keep consumers more comfortable than ever before.

Let’s work together on your next textile innovation. Email us at or give us a call 731-434-brrr (2777)