About Us
brrr° is revolutionizing the fabrics you wear and touch every day.
brrr° was founded in 2014 by former Spanx executive Mary-Cathryn Kolb, who had a vision of making the fabrics we wear and touch every day perform even better to keep us cooler and more comfortable.
brrr° developed patented cooling fabric technology that combines natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect™ that instantly and continuously draws heat and moisture away from the skin.
The company also offers brrr° Pro made with micro minerals to amplify the cooling sensation, brrr° Recycled and other sustainable products, and a library of hundreds of fabric blends and types.
brrr° is privately owned and headquartered in Atlanta, with production facilities in Taiwan and a global network of mill partners and customers.
Leadership Team
Mary-Cathryn Kolb
A leader at fast-growing retail and apparel brands for two decades, Mary-Cathryn began her career under the guidance of Christian Audigier and the Von Dutch brand, then continued to develop her sales and business expertise through the early stages of Seven7 Jeans. In 2008, she collaborated with Blake Mycoskie of TOMS Shoes to help him launch the company as his first hire. Joining SPANX in its early years, she became Director of Sales and helped grow the company by developing strategic, company-wide initiatives, projecting sales volume and profits, and reaching sales quotas. She founded brrr° in 2014 with a vision of bringing performance level cooling to the fabrics we wear and touch in our everyday lives.
Kurt Abrahamson
Kurt is Executive Chairman and Director of brrr°, and he and oversees strategy and operations. His experience includes serving as CEO of online media and publisher tools company ShareThis, and CEO at LivingSocial. He was previously the co-founder of leading internet research organization Jupiter Communications, and took the company public. He also formerly worked at Google, where he led the global efforts to launch AdSense. Kurt brings the vision, management experience, and leadership to guide organizations to substantial growth and efficiency. He has expertise in designing and directing sales strategy, marketing, and product development initiatives, and has a proven ability to scale operations and raise capital to transform startups into industry leaders.
Courtney Williams
Courtney coordinates fabric and yarn manufacturing on all textile developments for clients and prospects, and manages all factory relationships. She is also responsible for quality control and testing of all brrr° products, and oversees new product development. Courtney has worked in the textile and apparel industry since 2005, including 7 years with fabric mills in China & Taiwan. She received her Master’s in Business Administration & International Textile and Garment Trade from Middlebury Institute of International Studies and a Bachelor’s degree in Sciences, Clothing Textiles & Design from the University of Idaho. Courtney is fluent in Mandarin and French.