About Us
brrr° is revolutionizing the fabrics you wear and touch every day.
brrr° was founded in 2014 with a vision of making the fabrics we wear and touch in our everyday lives perform even better to keep us cooler, dryer, and more comfortable.
brrr° develops patented cooling fabric technology that combines natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect™ that instantly and continuously draws heat and moisture away from your skin.
The company also offers brrr° Pro, which is made with micro minerals to amplify the cooling sensation; brrr° Recycled, which is made with recaptured polyester, nylon, and other material; and a library of hundreds of fabric blends and types. We can also create custom fabrics and yarns that meet your exact specifications.
brrr° is privately owned and headquartered in Atlanta, with production facilities in Taiwan and a global network of trusted mill partners.
Leadership Team
David Chu
David Chu is the CEO of brrr°, and he has more than 50 years of experience in apparel and textiles.
He also serves as Chairman and Chief Creative Director of Georg Jensen, a Scandinavian home goods and jewelry brand with more than 100 years of history.
Earlier in his career, David was the CEO of DC Design International.
He previously founded lifestyle brand Nautica, which was sold to VF Corporation and is now part of Authentic Brands Group, which also owns Saks Fifth Avenue, Nieman Marcus, Tretorn, Reebok, Champion, Sperry, and Brooks Brothers to name a few.
David Ludd
David Ludd is Vice President of Sales & Marketing at brrr°, and he is a seasoned brand growth strategist who has extensive experience in setting and implementing sales strategy, merchandising, and marketing to drive results and cultivate high-performance teams. David was previously the global head of sales and marketing at Coolcore, and he formerly worked at brands including Converse, MBT, Timberland, Nike, and Levi Strauss & Co. Since joining brrr°, he has brought innovative brrr° cooling technology to new customers in categories such as medical apparel and police and military body armor while also driving global expansion to the Middle East and other regions.
Mary-Cathryn Kolb
Mary-Cathryn Kolb founded brrr° in 2014 with a vision of bringing performance level cooling to the fabrics we wear and touch in our everyday lives, and continues to serve as an Advisor and Board Member to the company. She began her career under the guidance of Christian Audigier and the Von Dutch brand, then continued to develop her sales and business expertise through the early stages of Seven7 Jeans. In 2008, she collaborated with Blake Mycoskie of TOMS Shoes to help him launch the company as his first hire. Joining SPANX in its early years, she became Director of Sales and helped grow the company by developing strategic, company-wide initiatives, projecting sales volume and profits, and reaching sales quotas.