About Us
brrr° is revolutionizing the fabrics you wear and touch every day.
brrr° was founded in 2014 with a vision of making the fabrics we wear and touch in our everyday lives perform even better to keep us cooler, dryer, and more comfortable.
brrr° develops patented cooling fabric technology that combines natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect™ that instantly and continuously draws heat and moisture away from your skin.
The company also offers brrr° Pro, which is made with micro minerals to amplify the cooling sensation; brrr° Recycled, which is made with recaptured polyester, nylon, and other material; and a library of hundreds of fabric blends and types. We can also create custom fabrics and yarns that meet your exact specifications.
brrr° is privately owned and headquartered in Atlanta, with production facilities in Taiwan and a global network of trusted mill partners.
Leadership Team
David Chu
David Chu is the CEO of brrr°, and he has more than 50 years of experience in apparel and textiles.
He also serves as Chairman and Chief Creative Director of Georg Jensen, a Scandinavian home goods and jewelry brand with more than 100 years of history.
Earlier in his career, David was the CEO of DC Design International.
He previously founded lifestyle brand Nautica, which was sold to VF Corporation and is now part of Authentic Brands Group, which also owns Saks Fifth Avenue, Nieman Marcus, Tretorn, Reebok, Champion, Sperry, and Brooks Brothers to name a few.