Many products say they’re cooling.
We prove it.
Every brrr° fabric is rigorously tested by globally recognized, independent third-party labs to prove its cooling, wicking, and drying properties.
Cool to the Touch
The natural cooling minerals in brrr° nylon and brrr° polyester create a better cool-to-the-touch sensation than comparable competing products.
Active Wicking
brrr° polyester and brrr° nylon moves moisture away from the skin faster to keep you more dry, comfortable, and confident all day long.
Rapid Drying
brrr° polyester and brrr° nylon dry more quickly, release moisture in the air, and allow for more air flow for a fresh and crisp experience.
Revolutionary cooling fabric technology
The brrr° Triple Chill Effect explained in less than a minute.