New colors and patterns in the brrr° collection from Southern Tide will help you combat the oppressive summer heat and humidity. The men’s collection includes the brrr°-eeze Shores Striped Performance Polo …Learn More
There’s a new line of men’s lightweight performance pullovers from Criquet featuring brrr° cooling technology, and they’re a perfect addition to your wardrobe for the transitional spring months when temperatures bounce around. Criquet’s …Learn More
We’re excited about the launch of a new line of men’s shorts, active t-shirt, sleeveless muscle shirt, and polo shirt by Bench that are made with brrr° cooling fabric. The Bench active …Learn More
We’re happy to see Brady Brand’s Cool Touch T-shirt made with brrr° cooling fabric available through national retail chain Dick’s Sporting Goods. Retired NFL quarterback Tom Brady raves about the brrr° t-shirt, …Learn More
We’re excited about the debut of a new line of men’s and women’s polos by Adidas made with brrr° Triple Chill Effect cooling fabric that draws heat and moisture away …Learn More
Coastal lifestyle brand Southern Tide works hard to keep people comfortable and cool at work, on the golf course, hanging out with friends and everywhere in between. Southern Tide has brrr° …Learn More
ADAY has a new Stay Cool Capsule of wardrobe staples for women in rich fall colors like merlot that will keep your style fresh and cool throughout the year. Each ADAY …Learn More
We’re excited to partner with European lifestyle brand Jack Wolfskin to bring brrr° cooling fabric technology to a new line of hiking shoes that are perfect for rugged terrain and …Learn More
Lifestyle underwear brand Shinesty is bringing brrr° cooling fabric technology to a new line of bras and underwear for women. The Shinesty Blue Tropical ParadICE Cooling Bralette is comfortable and supportive, …Learn More
Elevate your lid game with a new hat from 47 Brand made with brrr° cooling technology that can help keep you cool, dry and more comfortable outdoors or indoors. 47 Brand uses …Learn More
We’re excited to partner with Strafe Outerwear to bring brrr° cooling performance fabric to their lineup of lightweight, technical pieces to keep people more comfortable in high output adventures. Strafe uses brrr° cooling …Learn More
In a summer that’s setting record high temperatures, keeping cool is more important than ever and we’re excited to partner with lifestyle apparel brand Five12 to bring brrr° cooling technology to …Learn More