Get on the Nice List with These Cool Holiday Gifts

Comfort is more important than ever before, so consider giving the gift of cool confidence this holiday season.

Whether you’re returning to in-person work, taking it easy on the weekends, getting out for some exercise, or gathering with a few friends, these thoughtful gifts made with brrr° cooling fabric will help the ones you love feel their best.

brrr° uses natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect® that draws heat and moisture away from the skin. The instant and continuous cooling sensation from brrr° keeps you dry and comfortable so you can stay focused and enjoy the holiday cheer.

One of the most popular items on holiday wish lists is this luxurious set of Sheex Midnight Label performance sheets made with brrr° cooling fabric. The buttery smooth nylon blend wicks away night sweat and draws heat away from your skin to help you get a better night of sleep. It’s the best solution for hot sleepers and anyone who experiences hot flashes or restlessness at night.

For new moms and mothers-to-be, Ingrid & Isabel introduced a line of cooling maternity bras and tanks that make it easier to nurse or pump breast milk, while Motherhood offers skinny maternity jeggings, stretch leggings, shorts and bras that have plenty of stretch for baby bumps.

Ladies who need a few more staples for their office wardrobe would love ADAY’s brrr° midi dress, cool cat pants, chill out blouse or a crop top and shorts when temperatures go back up.

Men’s dress shirts just got cooler with the McDermott performance woven shirt by Holderness & Bourne. The fabric looks and feels like premium cotton, but the brrr° fabric blend draws heat and moisture away from the skin all day long for superior comfort and better focus.

Vineyard Vines has a line of On-The-Go button down shirts for men with colorful patterns that are updated each season, and they’re the perfect way to add a pop of color underneath a solid sweater. Southern Tide also has a line of polos, shorts and an Intercoastal Sport Shirt in a variety of colors and patterns that transitions seamlessly from work to play.

These Greyson Guide Sport Shorts made with brrr° fabric can help you jumpstart your New Year’s resolutions with ultimate comfort during a workout, and the Greyson Omaha Long Sleeve Polo is perfect for layering under sweaters or bringing a casual vibe to your work outfit. For the young men in your life, Greyson Pups is a new line of polos that will keep the kiddos looking dapper. 

Sport fishermen, deep-sea fishermen, anglers anyone who spends a lot of time outdoors would be delighted to receive a Striker hoody or gaiter made with brrr° cooling fabric. They’re also great for layering during hunting season or other outdoor activities.

For anyone with a physically demanding job, CAT Workwear offers a long-sleeve cooling T-shirt that will keep you dry and comfortable even when you’re breaking a sweat.

Edgy men’s underwear startup Shinesty introduced a line of cooling boxers made with brrr° fabric to keep things cool and fresh. There are several styles and cuts to choose from and matching sets for couples, plus festive prints and subscription boxes for the gift that keeps on giving.

For the person with the "aloha state of mind," get them a performance polo made with brrrº cooling technology from Reyn Spooner. You will find multiple patterned options for him and they just introduced a women's top and dress for her.

Anyone who mountain bikes would love these Oakley All Condition Gloves. They are made with our breathable brrrº cooling technology while including knuckle protection, reinforced padding, and many other features to keep the rider comfortable. Oakley also created these Warm Weather Gloves with our brrrº cooling fabric to balance performance, protection, and comfort.

Wrap the ones you love in comfort with brrr° cooling fabric. Find out more about our patented technology here

 


Boost Your Workout With Greyson Guide Shorts

Athletic apparel for men just got a lot cooler with the Greyson Guide Sport Shorts.

These lightweight and breathable shorts are made with brrr° fabric to instantly and continuously draw heat and moisture away from your skin. brrr° uses natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that keeps you cool and comfortable.

The Guide Sport Shorts are a perfect choice for an intense workout at the gym, quality time at the driving range to perfect your swing, or lounging around the house.

A hidden zippered side pocket keeps your keys safely tucked away, and a zippered back right pocket lets you store your wallet or other valuables in easy reach. 

The Greyson Guide Sport Shorts are available in two heathered colors — shepherd and maltese — with a white contrast insignia on the hem. The generously cut inseam length is stylish for all body types. 

The Guide Sport Shorts are the latest addition to Greyson’s lineup of polos, hoodies and workout t-shirts made with brrr° cooling fabric by the leader in stylish activewear.

 


Work Hard & Stay Cool With CAT Workwear

Hard work and sweat go hand-in-hand, but that doesn’t mean you should suffer in discomfort.

CAT Workwear created a line of men’s cooling long-sleeve shirts made with brrr° cooling fabric to deliver nonstop comfort while you do the heavy lifting.

The long-sleeve CAT Workwear Tee made with brrr° features brrr° natural cooling minerals, active wicking, and rapid drying for an instant and continuous cooling sensation. This shirt transitions well into the cooler months and is great for layering under sweatshirts and jackets.

The shirt is made with a special cotton/poly/nylon brrr° cooling fabric blend. It has a ribbed collar for stretch and shape retention, and a tagless label for total comfort against the skin. The shirt offers UPF 50+ sun protection and is machine washable.

The long sleeve shirt has a high-density CAT logo over the left chest.

All brrr° cooling fabrics are independently lab tested and proven to outperform other brands. brrr°’s patented cooling fabric technology is available through our library of more than 700 fabrics, and brrr° can also be integrated into your existing textiles.


New Moms Can Chill With Ingrid & Isabel Maternity Undergarments

Women who are pregnant, postpartum, or breastfeeding know the struggle of hormonal hot flashes and sweaty undergarments.

These new lines of cooling bras by maternity retailer Ingrid & Isabel bring comfort to new moms and mothers-to-be.

brrr° cooling fabric combines the powers of natural cooling minerals, active wicking, and rapid drying to draw heat and moisture away from the skin. The brrr° Triple Chill Effect creates an instant and continuous cooling sensation that lasts all day — and through those nighttime feedings. 

The Cooling Crossover Nursing Bra has adjustable straps that can change along with your body’s needs, while the wire-free design and pull-away cups make nursing easy.

Hands-free pumping just got an upgrade with the Cooling Nursing + Pumping Bra, with an inner slit design that holds pumps snugly against the breasts and an outer layer that looks smooth under clothes.

Here’s what moms have to say about these new offerings from Ingrid & Isabel:

“LOVE. LOVE. I love this bra for sleep and all-day postpartum wear. This bra checks all the boxes for me, great quality and fit. I can also tell the difference with the cooling fabric feature. I am feeling much cooler at night when I get my post-baby hot flashes.”

“This bra has been a lifesaver. This is my third child and I always wanted a bra like this. It is the perfect bra that allows me to nurse or pump without needing to carry a second pumping bra to clip on when I need to pump. My flanges fit perfectly and offer the perfect suction to be able to pump hands free. EVERY postpartum mama needs this bra! Don't think twice and buy it!”

“This bra has been a game-changer for me. The fact that I can nurse and pump in a comfortable and fully supportive bra covers every one of my needs. I used to loathe pumping because I had to change bras, no longer! This bra really does it all and it looks and feels great on. It's so great I bought 3!”

“Over the course of the past 3 months, I have purchased and returned over 10 pumping/nursing bras. Knowing that I’d spend every day for the next 9 months to a year in one, I wanted the best. These are it!”


Greyson’s Long-Sleeve Polo Delivers Chill Fall Vibe

Athletic and athleisure apparel brand Greyson has introduced a new line of long-sleeve polos made with brrr° cooling fabric that nail the perfect laid-back fall vibe.

With a four-button placket that falls in the middle of the chest and a spread collar, the long-sleeve polo is the perfect blend of form and function. The hem hits just below the hip for tucking optional styling, and a buttoned sleeve elevates the look.

Greyson’s long-sleeve polo is a great choice for casual days at the office, working from home, or leisure time. 

Made with brrr° natural cooling minerals, active wicking, and rapid drying that instantly and continuously draw heat and moisture away from the skin, the Greyson long-sleeve polo will keep you cool and comfortable so you can feel your best.

The polo is available in jewel tones and classic fall/winter colors including the Arctic, Maltese, Stream, Meadowsweet, Charlevoix, Smoke Heather, and York.

Check out the rest of Greyson’s brrr° apparel, which includes the classic Omaha polo, Guide workout shirts, Guide workout shorts, a quarter zip, and a line of polos for kids.


Greyson Pups Polos Keep Kids Cool

Men’s golf apparel brand Greyson just debuted a stylish line of youth-sized polos that will help keep kids cool at school, on vacation, and all the times in between.

Greyson Pups is the new line of children’s clothing, with wardrobe staples like a children’s size version of its trendy Omaha polo. 

The Greyson Youth Omaha Polo features a three-button placket and spread collar for on-point style, and they’re machine washable so they can handle all of life’s messes.

The polo is available in a variety of fresh spring colors that will also look great layered under sweaters in the cooler months.

The Greyson Youth Omaha Polo is made with brrr° cooling fabric, which uses natural cooling minerals, active wicking, and rapid drying to draw heat and moisture away from the skin for all-day comfort. brrr° fabrics are independently lab tested and proven to keep you cooler.

Take a look at the rest of Greyson’s brrr° apparel, which includes the iconic Omaha polo for adults, a long-sleeve polo that’s perfect for fall or layering underneath sweaters, Guide workout shirts and shorts, and more.


Cool Polished Looks by Holderness & Bourne

Whether you’re returning to in-person work or need more comfortable staples in your work-from-home wardrobe, golf apparel brand Holderness & Bourne has you covered.

Holderness & Bourne just introduced a line of McDermott button-down shirts made with brrr° cooling fabric to keep you dry and comfortable at work, at home, or wherever life takes you.

The McDermott shirt is Holderness & Bourne’s first performance woven shirt, and it’s made with brrr° natural cooling minerals, active wicking, and rapid drying that create a “Triple Chill Effect” by drawing heat and moisture away from your skin.

The shirt features a distinctive easy-care spread collar with sewn-in collar stays that keep you looking polished, with trocas shell buttons, a tailored fit, and a tuck-optional length that elevates the style. It’s available in a variety of patterns including Windsor Gingham, Pembroke Gingham, and Navy Gingham. 

The McDermott shirt is made with brrr° yarn in a cotton/polyester/nylon/elastane blend designed to move with you.

Founded on the belief that dressing well is a form of good manners, Holderness & Bourne apparel strikes the balance between performance, versatility, and polish.

The company designs shirts, pullovers, jackets, vests, and other accessories with a refined look that transitions from the golf course to casual office settings and leisure activities in the evening and on the weekend.

 


Shinesty & brrr° Are Keeping the Boys Cool

Premium underwear brand Shinesty is keeping the boys cool with a new line of men’s undergarments made with brrr° cooling fabric.

Shinesty’s new line of cooling boxers are made with brrr° cooling fabric, which has natural cooling minerals, active wicking, and rapid drying to draw heat and moisture away from the skin all day long.

The underwear have a 6-inch inseam and 4-way stretch for superior freedom of movement, while flat stitching prevents skin irritation. Plus they’re lightweight and breathable thanks to the “Triple Chill Effect” from brrr° cooling fabric technology.

Boulder, Colorado-based Shinesty was founded by three friends who wanted to bring an irreverent party vibe and creative themes to the undergarment and apparel industry through an anything-but-subtle approach to branding and marketing.

Shinesty has since become known for its elevated designs, superior materials like brrr° cooling fabric, and premium offerings like a build-your-own pack where you can mix and match styles and prints.

They also offer subscription boxes for men, women, and couples, as well as T-shirts, swimsuits, adult onesies, overall-style pajamaralls, robes, novelty holiday sweaters, and other apparel items.


Forloh's "Partners in Innovation" Article on brrrº Partnership

How FORLOH and brrr° are Working Together to Create Cutting-Edge “Made in America” Hunting Gear.

When Andy Techmanski started FORLOH in early 2020, he did it because he wanted to make the best possible hunting gear and clothing, and do it exclusively in America. Moreover, he wanted to redefine what was possible for hunting garments, so he and his team thought outside the box and looked for other like-minded innovation partners who were committed to the “100% Made in America” mission.

One of those individuals was Mary-Cathryn Kolb, founder & CEO of the innovative, self-cooling fabric, brrr°. Kolb leveraged her decades of experience in the garment industry, to unlock a patented cooling fabric technology.

Where Did the Idea for brrr° Begin?

“The idea for brrr° started about a decade ago when I was a sales executive at Spanx,” Kolb said. “I was intrigued by how these tiny little fibers could work so hard to stretch and support our bodies, and I started to think: ‘What else could they do? What if they could actually keep us cooler? What if they could draw heat and moisture away from our skin?’ And the idea for brrr° was born.”

Still, there’s a difference between an idea and a viable product. So when Kolb saw how much potential there was for this product, she quickly took steps to make her idea a reality.

“I did a lot of research and discovered that there really hadn’t been very many advances in ‘cooling’ fabric in 20 years!” she said. “Some brands claim that they are cooling, but they’re really just good at wicking. They don’t actually remove heat. So we knew we had to do something very innovative if we wanted to shake up the industry. I quit my day job and raised some seed capital and began working on R&D for brrr°.”

Kolb notes that there was a lot of trial and error to perfect brrr°.

“We worked on brrr° for years,” she said. “There were dozens of formulas we considered, and we kept testing and iterating and tweaking the formula, until we got it just right. Our teams in Taiwan and the U.S. ran tests on more than 1,000 kgs of yarn, which is almost as heavy as some cars. So it was a pretty big effort”

How Does brrr° Technology Work?

So how does it work? Kolb explained that brrr° combines three important elements: natural cooling minerals, active wicking and rapid drying.

“Together they create something we call the ‘Triple Chill Effect’ that instantly draws heat and moisture away from your skin, and keeps doing that the longer you wear it,” she said. “When you lay brrr° fabric against your skin, you can actually feel how cool it is. That’s a big differentiator in stores when people can touch it and feel the difference.”

People notice innovation, especially if they can feel the difference. That’s why we jumped at the opportunity to partner with them and use their all-new brrr° PRO technology in several of our new apparel lines.

“brrr° Pro is our most advanced cooling technology yet,” said Kolb. “It’s more intense cooling, and it uses micro cooling minerals that intensify the cooling sensation. There’s also hyper wicking and performance drying. These three technologies work together to deliver performance-level advanced cooling.

“We recently tested it on a device called a Manikin to mimic the performance of a human. Those tests showed that it continues to cool you off more when you wear it for a longer period of time, which is really important for hunters, anglers and anyone who spends time outdoors.”

Like FORLOH, brrr° takes great pride in its final product, sending each garment through rigorous QA processes, including lab testing every piece of brrr° fabric.

“We run every fabric through rigorous testing with independent globally respected third-party labs, and we test against other competing brands in the market to prove that brrr° outperforms,” Kolb said.

As both FORLOH and brrr° continue their growth, Kolb is eager to see what the future holds, especially given shifting trends in consumer shopping.

As both FORLOH and brrr° continue their growth, Kolb is eager to see what the future holds.

“Consumers have gotten used to wearing more comfortable and casual clothes while they’ve been working from home, and they don’t want to give up that comfort when they go back to the office or transition to hybrid office/remote work,” Kolb observed. “Retailers are working hard to respond and rethink their designs, cuts, fabrics and features — and we think brrr° is in a great position to meet those needs and deliver superior cooling comfort.”

FORLOH is ready to help deliver that comfort. To check out our apparel featuring the brrr° PRO cooling technology, see them here.

Follow us @forloh_officialon Instagram!

Related:

Why Forloh?Join the future of hunting!

By FORLOH Ambassador Maranda Hough

Click here for the original article


FORLOH Redefines Outdoor Comfort

Hunters, anglers, and other outdoor enthusiasts have a new option for technically advanced apparel that’s all about function and comfort.

FORLOH has introduced a new line of technical long-sleeve hoodies for men made with brrr° Pro advanced performance cooling fabric technology. The hoodies will be available for women and youth soon.

In the coming months, FORLOH will introduce lightweight pants, shorts, board shorts, cargo shorts, women’s leggings, and numerous other garments made with brrr° Pro.

brrr° Pro has enhanced cooling fibers embedded with micro cooling minerals that intensify the concentration of the cooling sensation. Hyper wicking amplifies moisture removal, and performance drying delivers a fresh and cool experience.

FORLOH, whose name was inspired by the phrase “For Love of Hunting,” was founded by a group of hunters and anglers who wanted technically advanced apparel that was well-designed and manufactured entirely in America to create domestic jobs and improve speed to market. 

That allows the company to bring new items of clothing to consumers in as little as 10-12 weeks, compared with 10 months or more for most retailers who use an offshore supply chain. FORLOH sells directly to consumers through its website and through its flagship retail store in Whitefish, Montana.

FORLOH is passionate about scientific advancements in apparel. The company created its own unique science-based camouflage patterns for different environments such as timberland and forest; snow; open country or mountain; and water. 

FORLOH develops new fabrics in partnership with other brands that are leaders in their space, such as Airadigm for microventing pulse plasma technology; Activ-dry Down to repel water and reduce moisture absorption; Polygiene Stay Fresh Technology to inhibit the growth of odor causing bacteria; Polygiene Odor Crunch silica to break down odor molecules; Trizar for heat regulation; and brrr° Pro for performance cooling fabric.

FORLOH also develops its own technology such as Perf-Weld micro-perforations in the Sonic Weld construction for breathability. 

The apparel collections by FORLOH are meant to be layered and combined for maximum flexibility and ultimate comfort, breathability and weather protection.

The company is dedicated to helping consumers get more deeply connected to nature by spending more time outdoors. FORLOH believes that hunting, fishing, hiking, camping, and other outdoor activities are more than just a way of life — it’s a way to share values such as a respect for nature from one generation to another. 

brrr° is proud to partner with FORLOH to bring technical cooling performance to outdoor apparel.