New colors and patterns in the brrr° collection from Southern Tide will help you combat the oppressive summer heat and humidity.

The men’s collection includes the brrr°-eeze Shores Striped Performance Polo Shirt in a variety of stripes, brrr°-die 8 Inch Performance Short, button down brrr° Intercoastal Sport Shirt, and a new line of brrr°-illiant Performance apparel including a t-shirt, long-sleeve shirt and hoodie.

For ladies, Southern Tide brought back the ultra popular Kamryn brrr° Intercoastal dress that’s also available in a cheerful gingham print, and created a new sleeveless Kamryn brrr° Intercoastal Horizon Hues Dress in new prints such as pink chevron and blue chevron.

Southern Tide also introduced activewear for women, including the Cora brrr°-illiant Tie Back Tank top, Neeley brrr° Performance Short, and Linley brrr°-illiant Performance Hoodie.  

brrr° technology features natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin.

Every brrr° fabric is independently lab tested by globally recognized third parties, and is proven to keep you cooler.

Southern Tide and brrr° are longtime partners in bringing performance cooling technology and comfort to stylish apparel that works as hard as you do.

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