ATLANTA — November 6, 2019 – EY announced today that Mary-Cathryn Kolb, Founder and CEO of cooling fabric innovator brrr°, was chosen as one of the 13 women founders selected …Learn More
The event will take place from 19-21 February 2020 in Nashville, TN. © IFAI After a successful inaugural event, the IFAI Women in Textiles Summit will once again join experienced and …Learn More
NEW YORK CITY — October 29, 2019 — The Winter 2020 edition of Texworld USA comes with exciting updates and a new artistic direction from the influential New York-based agency, …Learn More
Finishing a round of golf takes intense concentration, endurance, and grit — especially during the warm months when the relentless sun and humidity can make you a soggy mess at …Learn More
Love means everything when it comes to cool comfort on the court. Tennis apparel maker NinetyEight6 introduced a new line of clothing featuring the cooling power of brrr° technology to help …Learn More
As our climate gets hotter, is there a way to fool Mother Nature through technological advancements in textiles that can help keep us cooler? Absolutely, says Arthur Friedman, a lead writer …Learn More
The company you keep says a lot about your brand and we’re delighted by our partnership with Southern Tide, the leader in coastal lifestyle clothing. Southern Tide uses brrr°’s natural …Learn More
Professional men face a dilemma when temperatures soar: wear something formal and be sweaty and uncomfortable, or go for casual comfort that doesn’t project a polished image. The two shouldn’t be …Learn More
Cool doesn’t just happen by accident. There is rigorous research and development, trial and error, and countless trips back to the drawing board in order to make the breakthroughs that lead …Learn More
Performance fabrics are making major advances with better wicking technology, more stretch and greater breathability to keep us comfortable as we go about our everyday lives. We think fabrics should also …Learn More
Cool has become hot. Really hot. Major retailers such as Southern Tide, GAP, Greyson and Mizzen+Main are rushing to add cooling technology to their apparel lines, and they’re looking to Atlanta-based …Learn More
Article by: Innovation in Textiles New test data by independent global labs proves that brrr° cooling technology consistently outperforms other products available to consumers and can keep you cooler and more …Learn More