Exploring the Future of Cool at the Functional Fabric Fair in NYC

brrrº team

Performance fabrics are making major advances with better wicking technology, more stretch and greater breathability to keep us comfortable as we go about our everyday lives.

We think fabrics should also do more to keep us cooler.

That’s why brrr° developed a patented blend of natural cooling minerals that are embedded right into the polymer matrix of the yarn. The minerals work together with active wicking and rapid drying technologies to create a “Triple Chill Effect.”

brrr°’s cooling sensation is immediate and continuous, and unlike other fabrics that are sprayed or coated to create a cooling effect, brrr° technology is a permanent the yarn so it won’t ever fade or disappear with repeated washings.

Product development executives, textile scientists and retail buyers explored the wide variety of brrr° cooling fabrics that were showcased at the Functional Fabric Fair by Performance Days trade show in New York City on July 22 and 23.

brrr°’s library includes hundreds of woven and knit fabrics, and the technology can be integrated into virtually any existing fabric used by manufacturers and retailers.

The cooling, wicking and drying capabilities of brrr° consistently outperform other brands on the market, and each fabric is rigorously tested by globally recognized independent labs to prove its effectiveness. You can see test results here.


“Consumers expect more from their clothes and the fabrics they touch throughout the day,” said Julie Brown, Vice President of Sales at brrr°. “Drawing heat and moisture away from the skin will keep people cooler and more comfortable so they can feel their best.”

brrr° cooling fabric technology is already being used or will be featured in upcoming product launches by Southern Tide, GAP, Jos. A. Bank, Men’s Wearhouse, Mizzen+Main, Coral Coast Clothing, Greyson, GILLZ, The Gameheadwear and CAT apparel to name a few.






Let’s talk about how we can improve your fabrics with the cooling powers of brrr°. You can reach us here.