Cool has become hot. Really hot.

Major retailers such as Southern Tide, GAP, Greyson and Mizzen+Main are rushing to add cooling technology to their apparel lines, and they’re looking to Atlanta-based textile innovator brrr° for the answers, says Mary Ann DeMuth, an editor at Georgia Trend magazine.

“National brands are jumping at the chance to make their products chill out,” DeMuth wrote in the March 2019 article.

brrr° combines the powers of natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that is immediate and continuous. By drawing heat and moisture away from the skin, brrr° helps keep people cooler and more comfortable as they go about their everyday lives.

brrr° Founder and CEO Mary-Cathryn Kolb was fortunate to be accepted in the launchpad2X program, an Atlanta-based community that fosters the growth of female entrepreneurs through mentoring and networking events, DeMuth observed.

Kolb also found support from Georgia Tech’s Advanced Technology Development Center incubator and the Venture Atlanta conference that connects investors with technology companies. Kolb was the opening presenter at the 2019 conference, after being featured in the Startup Showcase the previous year.

“Atlanta is a welcoming community for startups,” Kolb said in the Georgia Trend article. “I’ve had such pleasure to be able to grow with such like-minded people.”

Next up for brrr° are new product developments in cooling denim, cooling car seat materials and next-generation technologies that greatly enhance the cooling powers of brrr°.

Find out how you can make your fabrics better with brrr°. Reach out to us here.