The company you keep says a lot about your brand and we’re delighted by our partnership with Southern Tide, the leader in coastal lifestyle clothing.

Southern Tide uses brrr°’s natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” in a new line of clothing that helps keep people cooler and more comfortable all day long.

Earlier this year, Southern Tide launched a line of Intercoastal Performance dress shirts for men that Business Insider raved about, saying it was “perfect for the transition from the office to happy hour.”

Another popular item is the Southern Tide brrr° cotton/polyester Gulf shorts with a 10-inch seam and four-way stretch for ultimate comfort

Southern Tide also has a line of brrr° polo shirts with UPF 50+ sun protection that come in summer-ready colors such as pineapple and tidewater.

Since it was founded in 2006 by a then-college student who wanted to bring the polished, laid back coastal lifestyle look to the rest of the world, Southern Tide has since grown into a leading apparel brand with fans far beyond the Southern United States.

The company also offers women’s clothing and children’s apparel, as well as collegiate polos, hoodies and other garments.

Southern Tide has been so pleased with initial sales of the brrr° collection that they are adding brrr° cooling technology to several new product lines in 2020.

We’re proud of our partnership with Southern Tide, and how it brings two growing brands together to make superior products.

If you would like to learn more about what brrr° can do for you, please reach out to us here.