Hawai'i Grocery Chain Foodland Celebrates 75th Anniversary with Kahala brrr° Uniforms

Hawaiian grocery story chain Foodland recently celebrated its 75th anniversary, and as part of the festivities the family-owned company introduced new uniforms by Kahala featuring native floral prints and brrr° cooling fabric.

The new Kahala uniforms were locally designed and feature retro leaves in three shades of green that were inspired by the native ulu plant, which was a food staple of native Hawaiians, with splashes of yellow and white outline accents.

Kahala chose to make the new uniforms with brrr° cooling fabric to help keep Foodland employees more comfortable and cool throughout their shift. brrr° uses natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect that lasts all day.

“We were really excited about a new performance fabrication that we were working on for the Hawaii active lifestyle, and we knew that would be perfect for Foodland employees who are active in and out of the stores,” Cassie Louie, a brand specialist with Kahala, told Hawaii News Now in an interview about the new uniforms.

“People are loving it. We’re getting a lot of compliments on it,” said Foodland employee Jojo.

Founded in 1948 by Irish immigrant Maurice J. “Sully” Sullivan with a vision of building a family-run company that put customers first and supported local communities, Foodland was the first modern grocery store in Hawai’i. Their first store in Honolulu was so popular on opening day that they had to lock the front doors and control the number of people who could enter so that the shopping experience wouldn’t be overwhelming.

Today, Foodland has more than 30 stores and 3,400 employees. The company also owns Mahi`ai Table, a full-service restaurant inside a Foodland store; KAHALA MKT., which offers curated groceries and food experiences, grab-and-go meals, meal kits; and a full-service restaurant and bar called et al.

We’re honored to partner with Kahala to support the Foodland employees who work hard to serve customers and bring fresh, nutritious food into homes across the communities they serve.