47 Brand + brrr° = Cool Lids
Elevate your lid game with a new hat from 47 Brand made with brrr° cooling technology that can help keep you cool, dry and more comfortable outdoors or indoors. 47 Brand uses …Learn More
Strafe Brings brrr° Cooling Performance to Outerwear
We’re excited to partner with Strafe Outerwear to bring brrr° cooling performance fabric to their lineup of lightweight, technical pieces to keep people more comfortable in high output adventures. Strafe uses brrr° cooling …Learn More
Stay Cool With Five12 brrr° Shirts and Hoodies
In a summer that’s setting record high temperatures, keeping cool is more important than ever and we’re excited to partner with lifestyle apparel brand Five12 to bring brrr° cooling technology to …Learn More
Southern Tide Kamryn brrr° Dress is Super Chill
Ladies, don’t let blistering summer temperatures encroach on your chill style. Southern Tide brought back its signature Kamryn shirt dress made with brrr° cooling fabric in a couple of fresh prints …Learn More
Vineyard Vines + brrr° keep boys cool
Little boys play hard, and their clothes should work hard to keep them cooler and more comfortable. We’re excited about this new line of Vineyard Vines boys performance shirts made with …Learn More
GenTeal brrr° Men’s Line Has a Chill Summer Vibe
Mississippi-based men’s casual wear brand GenTeal Apparel brought back its bestselling brrr° Performance Polo in vibrant new colors that are perfect for summer. Whether you’re hitting the greens, chilling at the beach …Learn More
brrr° Father’s Day Gift Guide Can Help Dad Keep His Cool
Dads work hard to raise their families, and you can show your thanks with some stylish threads made with brrr° cooling fabric that will keep him more comfortable and confident. From the …Learn More
Staying Active Never Looked Better With Greyson + brrr°
Active lifestyle brand Greyson Clothiers offers expanded colors of its stylish workout and casual clothes for men that are made with brrr° cooling fabric technology for ultimate comfort. Greyson’s signature Omaha …Learn More
Simms Keeps You Cool When the Mercury Climbs
No matter how high the mercury climbs, Simms Fishing has you covered — literally. Simms offers a line of fishing apparel and outdoor clothing made with brrr° cooling fabric to keep you …Learn More
Sleep Cooler This Summer with SHEEX
Are you looking for a cooler, more refreshing night of sleep? SHEEX offers Midnight Label sheet sets made with brrr° cooling fabric that will draw heat and moisture away from your skin …Learn More
Work From Wherever in Style with Kit + Ace Men’s Line
Back to the office, working from home or working from wherever — Kit + Ace has a new line of men’s clothing made with brrr° cooling fabric that will keep you …Learn More
Chill With the Vineyard Vines brrr° Collection
Our longtime partner Vineyard Vines introduced a collection of men’s Breakwater brrr° polos and On-The-Go brrr° sport shirts that will help you keep your chill vibe all summer long. The Vineyard …Learn More