Vineyard Vines Shirts Are Stylishly Cool
Vineyard Vines introduced new colors and patterns of its popular On-The-Go shirts for men that transition perfectly from work to leisure.
Made with brrr° cooling performance fabric in a cotton-nylon-spandex blend, Vineyard Vines On-The-Go shirts for men feature our secret blend of natural cooling minerals, active wicking, and rapid drying that create a Triple Chill Effect® that instantly and continuously draws heat and moisture away from the skin.
The On-The-Go shirts have trimmed sleeves for a cleaner look, and the fit is slimmer through the chest. Buttoned barrel cuffs and a chest pocket keep things casual yet polished. The hem can be worn tucked or untucked for complete flexibility.
Vineyard Vines On-The-Go shirts for men are available in a variety of colors and sizes, and they are great for layering when evening temperatures get cool. They have just the right amount of stretch for ease of movement and can be machine washed.
brrr° fabrics are independently lab tested and proven to keep you cooler, and because the technology is embedded right into the yarn of the fabric, the cooling effect won’t ever fade or wash away.
Cool Comfort from Reyn Spooner brrr° Collection
Reyn Spooner, which makes the world’s most collected aloha shirts, has introduced a line of men’s performance polo shirts made with brrr° that bring cool comfort to all of your summertime activities.
The brrr° Performance Collection by Reyn Spooner features our natural cooling minerals, active wicking and rapid drying that work together to create a “Triple Chill Effect®” that draws heat and moisture away from the skin.
Cut with a little extra room in the chest and body, the polos also have a side vent and 4-way stretch for ultimate freedom of movement. The Reyn Spooner brrr° Performance Collection polos offer UPF 50+ sun protection and can be machine washed.
The three-button placket keeps things tidy and stylish from the back nine to the boardroom, or anywhere in between.
The polos are available in three prints inspired by the beauty of Hawaii’s native plants:
- Kainapu — bold monstera leaves in a flowing spaced-out layout
- Ho’ohia’ai — stylized flowers of the Hawaiian mountain apple
- Tapaloha — geometric hibiscus flowers, monstera leaves and stylized tapas
Motherhood and brrr° Keep Baby Bumps Cool
Every expectant mother knows the challenge of trying to find comfortable clothes that are stretchy but don’t make you overheat.
We’re excited to partner with maternity apparel brand Motherhood on a line of BumpEase Denim Shorts made with brrr° cooling fabric so expectant moms can feel their best during their entire pregnancy.
brrr° uses natural cooling minerals, active wicking, and rapid drying to draw heat and moisture away from the skin.
The Motherhood brrr° BumpEase shorts have a stretchy patented Secret Fit Belly panel made with brrr° cooling fabric that provides support for the changing body shape of the mother-to-be. The shorts have a 4.5-inch inseam that’s universally flattering and they’re cuffed for a polished look.
Made with plain weave denim and machine washable for a hassle-free maternity wardrobe, the Motherhood BumpEase shorts featuring brrr° cooling fabric are a must-have for the summer.
ADAY + brrr° = Summer Wardrobe Bliss
Women can upgrade their wardrobe staples with cooling shirts, pants, and shorts that draw heat and moisture away from the skin so they stay comfortable and confident this summer.
ADAY’s Cool Cat Pant is designed with a flattering elasticized high-waisted cut and floor-length cuffed hems that are adjustable so they can be worn flowy and loose or cinched for ultimate flexibility. The brrr° cooling material is silky and comfortable for work or leisure time, and they’re machine washable.
Also new this season are the Fresh Start Shorts, which have an elasticized waistband so they can be worn high or low on the waist. They have a hidden pocket for storing essentials.
There’s a new Super Swish Dress that’s summer-defined. It’s a loose-fitting midi dress with cap sleeves and snaps all down the front for easy breezy summer days. There are also slip-in side pockets and the front body is double lined but without a full skirt lining.
ADAY’s long-sleeve Chill-Out Blouse is a v-neck with flowy wide sleeves and a cinched waist, while the sleeveless Cool-Down Crop features a wrap style and a snap to keep things secure. Both are available in coconut and forest colors.
The tops, pants, shorts, and dress are all made with ADAY’s Cool Weave fabric powered by brrr°, which combines natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect that lasts all day.
brrr° instantly and continuously draws heat and moisture away from the skin, and the cooling technology is independently lab tested and proven to outperform other brands.
We’re proud to partner with ADAY, which was founded by two women who formerly worked together in finance and wanted to bring innovative fabric technologies to the wardrobes of professional women. ADAY’s everyday pieces are functional, versatile, and comfortable.
Greyson brrr° Polos & Shirts Help Beat the Heat
When summer temperatures start to feel suffocating, look to Greyson for some cool relief.
Greyson debuted a new limited edition line of its signature Omaha polo shirts for men called the Laurel Wolf Omaha Polo that will help keep you cool and fresh on even the hottest days.
Made with brrr° cooling fabric, the polo has a classic three-button placket and spread collar that’s classy enough for the office and casual enough for everything else. Patented brrr° technology uses natural cooling minerals, active wicking and rapid drying to draw heat and moisture away from your skin for all-day comfort
The Omaha polo is also available in a classic style without any icons, or with the Greyson wolf head logo on the left chest.
Greyson also introduced a Guide Performance Quarter Zip jacket made with brrr° fabric, and a sleeveless version of its Guide Performance Tee to keep you cooler and more comfortable for every workout.
To honor its commitment to healthy lifestyles, Greyson also introduced a custom collection of products designed exclusively for Spirit Wolves to benefit the Morgan Hoffmann Foundation. The MHF Guide Sport Tee is available in blue while the MHF Running Wolf Guide Sport Tee comes in grey, and a portion of the proceeds from sales of both shirts will be donated to the foundation.
Founded by professional golfer Morgan and his wife Chelsea in 2017 after he was diagnosed with Facioscapulohumeral Muscular Dystrophy (FSHD), the foundation raises money to support a natural and holistic approach to health and well being for the mind, body, and soul.
Keep Dad Cool With brrr° Father’s Day Gifts
Some dads need all the help they can get to stay cool.
Clothes and other items made with brrr° cooling fabric draw heat and moisture away from the skin to keep him cool, dry, and more comfortable all day long.
brrr° uses natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect® that instantly and continuously keeps you cooler.
Here are a few recently launched items powered by the cooling performance of brrr° that would make great Father’s Day gifts:
- Southern Tide dress shirts, polos, and shorts are summer wardrobe staples that can transition to fall and spring.
- Kit and Ace Travel Lightly pants and jackets resist wrinkles and look great for the office or casual weekend gatherings.
- Genteal Apparel’s polos, sport shirts, performance t-shirts, and shorts deliver style and comfort.
- Greyson Clothiers added new colors of its signature Omaha polo, Guide performance workout shirt.
- Mountain Khakis has a new line of polos, hoodies, and short- and long-sleeve button-front shirts that are rugged yet refined.
- Simms Fishing introduced a line of short- and long-sleeve button-front shirts that look great on and off the water.
- Therapedic introduced a new set of brrr° cooling sheets that will help dad get a better night of sleep and are available at Walmart.com.
- Vineyard Vines has On-The-Go Performance shirts that can be tucked or untucked to keep dad stylish.
- Oakley came out with All Conditions Gloves and Warm Weather Gloves for any biking excursion.
We’re excited to see our brrr° cooling fabric technology used in so many products that help keep dads more comfortable and confident on Father’s Day — and all the other days of the year.
Genteal brrr° Apparel Keeps You Cooler
Casual lifestyle brand Genteal Apparel just debuted a new line of performance button-down shirts, polos, shorts, and t-shirts made with brrr° cooling fabric that helps keep you cool and comfortable whether you’re working, traveling, or hanging out on the weekends.
The newest styles include plaid performance sport button-down shirts in a variety of colors to add versatility to your wardrobe. The shirts are stretchy for superior comfort, and wrinkle resistant so they’re easy to care for.
For a more casual look, the performance polo is the way to go. Permanent sewn-in collars stay to keep you looking fresh, while the heathered colors and tonal embroidered logo keep things relaxed.
When the temperature rises, reach for the bunker shorts made with brrr° cooling fabric. With an 8-inch inseam and nylon/spandex blend for just the right amount of stretch, these shorts are the perfect choice for golf or outdoor cocktails.
Genteal also offers a long-sleeve performance t-shirt that cools, wicks away sweat, and dries quickly. It also offers UPF sun protection and is lightweight so you won’t overheat.
These Genteal garments are made with brrr° cooling technology that uses natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect®️.
brrr° fabric reduces skin temperature by drawing heat and moisture away from the skin, and it’s independently lab tested and proven to keep you cooler.
These new lines from Genteal bring an effortlessly stylish look to the office, home, and everywhere in between.
Cool Gift Ideas For Mother’s Day
The strong, hard-working women in our lives deserve to be pampered and appreciated on Mother’s Day — and all the other days of the year.
Consider giving the gift of cooling comfort to the women who are near and dear to your heart.
Here are a few cool gift ideas powered by brrr° to keep her feeling comfortable and fresh.
Midnight Label Pillow Cases from Sheex — These performance pillowcases are super soft and made with brrr° nylon and Sheex SleepTech technology to draw heat and moisture away from the skin. They also dry quickly if you have night sweats or overheating, and they’re frictionless to minimize stress against pajama fabric, skin, and hair.
Southern Tide Kamryn shirt dress — This stylish dress in Southern Tide’s most popular dress silhouette is made with brrr° cooling fabric for all-day comfort at the beach, at work, at brunch, or anywhere in between
Kit and Ace Featherlight clothes — Help her feel polished and professional with this new line of Featherlight pants, shorts, and a packable blazer from Kit and Ace. Each garment is made with brrr° cooling fabric, and the cut and drape is flattering to any figure.
ADAY’s Chill Out Blouse & Cool-Down Crop — Technical wardrobe staples that work across all seasons are a must. ADAY is offering a line of blouses and cropped shirts that are perfect for light layering, and seamlessly transition from work to play.
Bigfoot Sock Co. — Keep her tootsies dry and cool with these performance socks that are available in no-show and loafer cuts.
Mountain Khaki Quarter-Zip- Get her the versatile pullover made with brrrº cooling technology to conquer her day. She can pop this top on ahead of running errands or when she is ready to relax in her yoga session.
brrr° is proud to partner with these and many other retailers to develop products with superior cooling power.
Our patented technology combines natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect®️ that instantly and continuously draws heat and moisture away from the skin.
Because it’s a permanent part of the yarn, the cooling sensation of brrr° won’t ever fade or wash out over time. And unlike other brands, brrr° doesn’t have to get wet or sweaty before it activates — it begins working as soon as it touches your skin.
Learn more today at licensing@brrr.com.
Mountain Khakis brings brrrº to Men and Women
Whether you’re headed to the beach or hiking through the mountains, this new line of performance shirts by Mountain Khakis will keep you cool and comfortable from sunup to sundown.
The men’s McKinley Polo is made with a blend of brrr° nylon/polyester/cotton fabric that uses natural cooling minerals, active wicking, and rapid drying to instantly and continuously draw heat and moisture away from your skin. With a premium branded snap closure and lightweight construction, the McKinley Polo is the perfect match for an active lifestyle and easily transitions from work to play. There’s also a men’s McKinley Sun Hoody for those days when you need a light layer of warmth, or some extra protection when you’re on the water or under the sun.
For a more polished look, the men’s Vista Short Sleeve Shirt is a technical marvel. The Vista is packed with features like venting at the back panel, a flip-and-snap collar for extra sun protection, and a built-in chamois sunglasses cleaner stitched into the side seam. Made with a brrr° nylon/spandex blend, the Vista offers plenty of stretch for freedom of movement. The Vista is also available in a long sleeve. 
Ladies will love the versatile McKinley QTR Zip, a quarter-zip pullover made with brrr° performance fabric in a nylon/polyester/cotton blend. With contour seams for a flattering fit and modern style, the pullover is perfect for yoga, hiking, long runs or running errands.
All of the Mountain Khakis brrr° shirts are chemical-free and offer UPF 50+ sun protection, and they’re machine washable. Unlike other products that use sprays and coatings to achieve a cooling effect, brrr° cooling technology is a permanent part of the fabric so the cooling sensation won’t ever fade or wash out over time.
Southern Tide Men’s Shirts & Shorts FTW
Southern Tide has introduced new shirts and shorts for men made with brrrº cooling fabric that are just in time for warmer spring temperatures.
The Driver brrrº Performance Polo should be a wardrobe staple for every man, with the perfect amount of stretch and a stylish cut that easily transitions from the office to leisure time.
New Intercoastal Performance Sport Shirts feature a
quick-dry fabric and come in summer-ready patterns such as a modern mini check and gingham, as well as pastel colors that look cool and fresh.
Southern Tide is also debuting a line of men's brrrºdie Performance Shorts with an 8-inch inseam that have four-way stretch fabric, a zip fly, and a trim silhouette for ultimate style. The fabric wicks moisture and dries quickly to support an active lifestyle. There's also a Gulf Performance Short with a 10-inch seam.
These new Southern Tide lines are all made with brrrº cooling fabric, which has natural cooling minerals, active wicking, and rapid drying technologies that work together to keep men feeling fresh and crisp.
brrrº cooling fabric creates a Triple Chill Effect® that instantly and continuously draws heat and moisture away from the skin. Each brrrº fabric is independently lab tested and proven to outperform other brands.
