Southern Tide Keeps You Cool at Work & Play
Coastal lifestyle brand Southern Tide works hard to keep people comfortable and cool at work, on the golf course, hanging out with friends and everywhere in between.
Southern Tide has brrr° polos, shorts and sport shirts for men in new colors and patterns that ease their way into fall and the cooler winter months. And they're great for layering under sweaters and blazers.
Southern Tide’s brrr° Intercoastal Sport Shirt is a great choice for the office, working from home, holiday parties, weekend brunches, or wherever life takes you. The lightweight performance button down comes in a classic cut and is made with brrr° cooling quick-dry fabric, with eyelets under the arm for extra ventilation.
The Performance Short has an 8-inch inseam and a touch of stretch for complete comfort and freedom of movement.
The brrr°-eeze Performance Polo is available in fresh striped patterns with a 3-button placket and drop tail hem that can be worn tucked or untucked.
Southern Tide has been using brrr° patented cooling technology in its apparel for several years, and we enjoy partnering with a brand that is as passionate about technology and performance as we are.
brrr° combines natural cooling minerals, active wicking and rapid drying to instantly and continuously draw heat and moisture away from the skin.
Every brrr° product is independently lab tested and proven to outperform other brands.
ADAY Fall Capsule with brrr° Delivers Cool Comfort
ADAY has a new Stay Cool Capsule of wardrobe staples for women in rich fall colors like merlot that will keep your style fresh and cool throughout the year.
Each ADAY garment is designed to bring joy, flattering silhouettes and seasonless flexibility from mix-and-match colors and styles. There’s a reason Forbes called ADAY’s approach to fashion “ridiculously versatile.”
All ADAY items are sustainably made and machine washable, and repeatedly tested for function and comfort.
The new fall capsule by ADAY is made with brrr° Recycled cooling fabric, which is OEKO-TEX® and Global Recycle Standard certified. Recycled material helps divert post-consumer products from landfills and reduces our carbon footprint.
brrr° uses natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that draws heat and moisture away from the skin.
All brrr° products are independently lab tested and proven to keep you cooler than other brands.
The fall capsule features:
- Twist + Chill Wrap Top
- Something Cool Button Down
- It’s a Swirl Wrap Skirt
- Under Wraps Pants
- Ice Pop Dress Pants
ADAY encourages women to become outfit repeaters by wearing fewer high-quality staple items over and over again, and embracing creative ways to mix and match pieces from different seasons and color lines.
Each new ADAY capsule is designed to complement and work with previous capsules for ultimate wardrobe flexibility.
ADAY is an innovator in design, sourcing and production to create minimalist wardrobes that maximize life. We’re proud to partner with ADAY to bring their vision for sustainably made long-lasting and low-impact garments to life.
Jack Wolfskin brrr° Shoes Are Effortlessly Cool
We’re excited to partner with European lifestyle brand Jack Wolfskin to bring brrr° cooling fabric technology to a new line of hiking shoes that are perfect for rugged terrain and any active lifestyle.
Jack Wolfskin Vojo 3 Vent Low M hiking shoes are lightweight and have plenty of ventilation for ultimate comfort, and the innovative insole mesh fiber is made with brrr° cooling fabric to draw heat and moisture away from the skin.
brrr° combines the powers of natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that lasts all day. Every brrr° fabric is independently lab tested and proven to keep you cooler.
The shoes have an EVA midsole and PU insole to provide optimal cushioning with every step you take, while a sure grip rubber outsole provides maximum traction for safety.
Textile lace loops and a microsuede and textile upper bring polish and sophistication to the shoes, which look great with jeans or casual business wear. The shoes are available in several colors and a wide range of sizes.
Inspired by nature, Jack Wolfskin is a growing brand in Europe that specializes in hiking and outdoor apparel, biking, footwear, trekking packs, tents and camping gear, and outdoor equipment. Check out Jack Wolfskin’s online store here.
Shinesty brrr° Bras and Underwear Keep Women Cooler
Lifestyle underwear brand Shinesty is bringing brrr° cooling fabric technology to a new line of bras and underwear for women.
The Shinesty Blue Tropical ParadICE Cooling Bralette is comfortable and supportive, with an extra wide band under the cups to prevent folding or digging into the skin.
The ParadICE bras come in a cheerful Mahalo pattern with a matching thong, a cheeky bright orange color called The Big Cheese with a matching thong, and a light gray color called Storm Cloud with a matching thong.
The brrr° material is breathable and stretching, and is made with brrr° natural cooling minerals, active wicking and rapid drying that work together to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin.
Every brrr° fabric is independently tested by globally recognized labs to prove that it keeps you cooler.
And unlike other products that achieve a cooling sensation with sprays and coatings, brrr° cooling technology is embedded right into the structure of the yarn so it won’t ever fade or wash out.Check out Shinesty’s complete line of men and women’s underwear made with brrr° cooling fabric.
47 Brand + brrr° = Cool Lids
Elevate your lid game with a new hat from 47 Brand made with brrr° cooling technology that can help keep you cool, dry and more comfortable outdoors or indoors.
47 Brand uses brrr° cooling fabric, which combines the power of natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from your skin.
Made with brrr° nylon ripstop and outdoor mesh, the hats feature a structured crown, a curved visor, and an adjustable plastic snapback.
The front has an applique patch with high density print featuring teams such as the New York Yankees. New York Mets, Chicago Cubs, St. Louis Cardinals and other pro teams.
47 Brand’s new brrr° hat line is the perfect choice for any outdoor occasion, or bringing a chill vibe indoors.
Whether you’re at a Sunday barbeque, catching a baseball game, or taking swings at the golf course, you’ll stay comfortable, dry and refreshed with 47 Brand hats featuring brrr° cooling technology.
Check out the 47 Brand lineup made with brrr° cooling fabric here.
SportsTextiles.com: Imagining the Future of Cool
Textile innovator brrr° became a leader in cooling yarns and fabrics several years ago when the company introduced new technology that combines the power of natural cooling minerals, active wicking and rapid drying.
brrr° creates a “Triple Chill Effect” by instantly and continuously drawing heat and moisture away from the skin to keep you cooler and more comfortable all day long — whether you’re at the office, working from home, exercising, playing sports, or enjoying some leisure time with friends.
What sets brrr° apart is that its cooling technology is permanently embedded in the structure of the yarn itself. Unlike other brands that use sprays and coatings to achieve a cooling sensation, brrr° technology won’t ever fade or wash out over time.
Anchored in advanced scientific research and development, brrr° rigorously tests each fabric through globally recognized third party labs to verify its cooling properties and prove that its technology outperforms other brands.
Major retailers including Simms Fishing, Forloh, Greyson Clothiers, Landseer, Southern Tide, Vineyard Vines, ADAY, Kit + Ace, Shinesty, Pajamagram, Sheex and many others use brrr° cooling technology to make their apparel even better.
Building on its foundational cooling technology, and now offers a performance fabric called brrr° Pro that has a more intense cooling effect.
brrr° Pro harnesses the power of micro cooling technology to create the coolest polyester in the market, with enhanced cooling fibers that intensify the concentration of brrr° cooling minerals. brrr° Pro also amplifies moisture management for hyper wicking, while performance drying delivers a fresh and crisp experience.
Scientists at brrr° spent more than three years developing brrr° Pro, and they tested dozens of formulas before landing on their most advanced technology yet. Because it helps keep people cooler, drier, and more comfortable so they can perform their best at work and at play, brrr° Pro can also help reduce reliance on air conditioning and other energy sources — which is good for the planet.
The Atlanta-based company is also committed to sustainability, and offers numerous eco-friendly fabrics such as brrr° Recycled Poly and other blends of natural and synthetic yarns. While brrr° has enjoyed Global Recycled Standard (GRS) certification through its mill partners for many years, the company recently received direct GRS certification to assure customers that its products are being made in a sustainable way.
brrr° scientists continue to develop new advanced cooling products, with numerous research projects actively underway.
The company is also constantly innovating new woven and knit fabrics with interesting tactile and visual textures such as creative patterns and physical textures like jacquard.
brrr° offers a library of hundreds of fabrics to choose from, for ultimate flexibility and adaptability for a wide range of applications and uses: business attire, casual apparel, athletic apparel, athleisure, pajamas and intimates, bedding, furniture textiles and many other industries.
Learn more about brrr°, brrr° Pro and brrr° Recycled fabrics here, and you can browse their digital fabric library or view test results.
For more information, please contact brrr° at licensing@brrr.com.
brrr° and Strafe Outerwear Introduce Performance Cooling Apparel
ATLANTA — Aug. 3, 2022 — Cooling yarn innovator brrr°® has partnered with Strafe Outerwear to introduce a new line of technical apparel for men and women made with brrr° cooling performance fabric.
The Strafe Summer Capsule made with brrr° cooling fabric includes men’s and women’s technical apparel such as sun hoodies, t-shirts and shorts aimed at hikers, runners, fishers, MTBers, paddlers and anyone who enjoys an active lifestyle.
The Strafe Summer Capsule featuring brrr° can be purchased starting in August 2022 through Strafe’s website at StrafeOuterwear.com and at Strafe’s showrooms in Aspen, Colorado and Snowmass Village, Colorado.
The new Strafe Summer Capsule garments are made with brrr° cooling fabric, which has natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect®” that instantly continuously draws heat and moisture away from your skin. The garments also have superior sun protection, and are machine washable.
“We enjoy working with a brand like Strafe that is just as committed to technical innovation and comfort as we are,” said Mary-Cathryn Kolb, Founder and CEO of brrr°. “Bringing the cooling power of brrr° to Strafe gives consumers another easy way to stay cool and comfortable no matter where life takes them.”
All brrr° products are independently tested by globally recognized third-party labs to prove that they keep you cooler and outperform other cooling brands in the market.
brrr° offers a library of hundreds of brrr° polyester and brrr° nylon yarns, brrr° Pro yarns, and brrr° recycled yarns in a wide array of synthetic or natural compositions such as cotton, wool and other materials used to achieve specific attributes in textiles.
Media contact for brrr°:
Mary Jane Credeur of The Credeur Group
404 317 2718 | mj [@] credeurgroup.com
About brrr°
brrr°® was founded in 2014 with a vision to develop advanced cooling fabric technology that could improve the items we wear and touch in our everyday lives. brrr° uses natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect™ that instantly and continuously draws heat and moisture away from the skin. Its newest offering, brrr° Pro, uses the power of micro minerals to deliver performance level cooling for athletic and activewear apparel. The Atlanta-based company is privately held and led by Founder & CEO Mary-Cathryn Kolb, who previously held senior positions at Spanx, Seven7 Jeans, TOMS Shoes and Von Dutch.
Strafe Brings brrr° Cooling Performance to Outerwear
We’re excited to partner with Strafe Outerwear to bring brrr° cooling performance fabric to their lineup of lightweight, technical pieces to keep people more comfortable in high output adventures.
Strafe uses brrr° cooling fabric in their new Summer Capsule of men’s and women’s technical apparel aimed at hikers, runners, fishers, MTBers, paddlers and anyone who enjoys an active lifestyle.
The Strafe Summer Capsule with brrr° includes men’s and women’s cooling sun hoodies, t-shirts and shorts — in a variety of sizes and colors.
brrr° advanced cooling fabric technology combines the powers of natural cooling minerals, active wicking and rapid drying to create a Tiple Chill Effect® that lasts all day long.
brrr° instantly and continuously draws heat and moisture away from the skin to keep you cooler and more comfortable, and every brrr° fabric is independently lab tested and proven to outperform other products.
Unlike other brands that use sprays and coatings to achieve a cooling sensation, brrr° cooling technology is embedded right into the structure of the yarn so it won’t ever fade or wash out.
brrr° fabric is cool to the touch and starts working on contact, and unlike other products it doesn’t have to be wet before it activates.
brrr° fabrics also provide superior UPF sun protection for ultimate comfort, safety and versatility — whether you’re taking a quick adventure in a lush backyard forest, spending long days above treeline, taking refreshing river dips, or charting your own course in the great outdoors.
Wherever life takes you, Strafe’s Summer Capsule with brrr° cooling fabric will help you stay comfortable and confident so you can feel your best.
Stay Cool With Five12 brrr° Shirts and Hoodies
In a summer that’s setting record high temperatures, keeping cool is more important than ever and we’re excited to partner with lifestyle apparel brand Five12 to bring brrr° cooling technology to a line of men’s, women’s, and unisex long sleeve shirts and hoodies that will keep you cool under the sun.
Made with brrr° yarns that feature natural cooling minerals, active wicking and rapid drying, these shirts will instantly and continuously draw heat and moisture away from your skin so you’ll be more comfortable while doing all things outdoors.
Unlike other brands that use chemicals, sprays and coatings to achieve a cooling sensation, brrr° cooling technology is embedded as a permanent part of the structure of the yarn so it won’t ever fade or wash out over time.
With extremely lightweight four-way stretch and UPF 40+ sun protection, Five12’s shirts are great for avid hikers, bikers, runners, swimmers, and anyone who spends time outdoors.
The hoodies are generously cut for a looser fit, and they have thumbholes for extra coverage.
Check out the new brrr° line at Five12’s website.
Why Global Recycled Standard (GRS) Certification Matters
Where is your recycled yarn coming from, and what material is going into it?
Businesses that manufacture recycled yarns are validated by the Global Recycled Standard (GRS) certification to show customers and consumers that they are committed to internationally recognized standards and practices for sustainability.
GRS certification was created to reduce the impact on people and the environment from the production of materials by driving a higher percentage of recycled content in products.
The GRS certification also provides assurance for retailers and consumers that products are being made in a more sustainable way. The standard is managed with input from key stakeholders such as recyclers, suppliers, brands, and retailers all over the world.
GRS verifies that recycled materials are used, and it also tracks responsible production methods. Companies must demonstrate a chain of custody, and obtain certification from a professional third party that audits and validates each step of the supply chain.
Products that have earned a GRS certification can include the GRS logo on their products to let consumers know the items have been sustainably produced.
brrr° has enjoyed GRS certification for many years through our mill partners, and now we also have a direct GRS certification for both brrr° recycled nylon and brrr° recycled polyester yarns.
brrr° is committed to reducing our environmental footprint as we develop and produce advanced cooling fabric technology in more sustainable ways so we can divert materials from landfills and make a minimal impact on local and global ecosystems.
brrr° offers several recycled cooling yarn options in both recycled nylon and recycled polyester, as well as recycled nylon/polyester blends. brrrº cooling technology includes natural cooling minerals, active wicking, and rapid drying to provide instant and continuous cooling to keep any lifestyle comfortable.
GRS certification is important to us, and it’s one of many ways we show our customers that we’re a responsible citizen and committed to protecting our planet. Learn more about brrr° recycled cooling yarns.