Cool and Collected with Linksoul Featuring brrr°

For men who want both fashion and function, and we love this new collection by Linksoul that redefines cooling comfort while also being stylish.

This new collaboration between Linksoul and brrr° produced a line of clothing that sets a new standard in cooling performance. As stylish as it is practical, these garments change the game for the golfing athleisure aesthetic and are ready to be worn both on and off the course.

Linksoul’s Icon Shorts exemplify functionality, featuring a ripstop fabric with four-way stretch for ultimate freedom of movement and breathability.

Made with brrr˚ cooling fabric technology, the Icon Shorts have a cool-to-the-touch sensation and draw heat and moisture away from the skin — even on the hottest of days.

Crafted from recycled material, they prioritize sustainability as much as comfort and durability, allowing for a lightweight, stretchy feel. They also have a zippered security pocket for storing keys and valuables, and a hybrid snap/locking closure.

Also designed for those scorching days on the course, Linksoul’s brrr° line includes their Drysdale Performance Polos, seamlessly integrating brrr˚’s natural cooling minerals, active wicking, and rapid drying technology. The polo is lightweight and has stretch to move with you so you can feel comfortable and confident for all 18 holes. 

As we approach the warmer months and hit the course under the relentless sun, there is also a long-sleeve version of the Sun Valley Polo embedded with brrr˚ cooling technology.

Even the warmest days can lead to chilly evenings and early morning tee times, so Linksoul also created the Delta Performance Quarter-Zip jacket, enhanced with the same brrr˚ cooling technology to support your body’s natural thermoregulation. Made with a polyester and brrr° nylon blend plus a touch of spandex for comfort and stretch, this quarter-zip ensures versatility for all occasions, both on and off the course. With its athletic feel and technical design, it’s the perfect choice for an active lifestyle.

The key to this collaboration is patented brrr˚ cooling fabric technology, which elevates the performance of any fabric.

brrr˚ brings together the power of natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect that lasts all day. Every brrr° fabric is independently lab tested and proven to keep you cooler.

This collaboration between Linksoul and brrr° brings together style and comfort for superior men’s athleisure wear. Click here to check out the complete Linksoul brrr° collection, and be sure to check back regularly for new colors and designs.


Bass Pro Shops Brings brrr° 3D Cool Technology to World Wide Sportsman Hoodies

Bass Pro Shops is bringing brrr°®  cooling fabric technology to its World Wide Sportsman® 3D Cool casting hoodies to help you beat the heat on the water and on land.

Made with 3D Cool technology powered by brrr°® , the hoodies feel cool to the touch as they scavenge heat and moisture away from the skin so you can stay on the water longer under the hot sun and humidity.

The lightweight fishing hoodies are available for men, women, and youth, and they have a built-in three-piece hood and offer superior UPF 50+ sun protection.

Using a recycled polyester and nylon blend, the hoodies are coated with an odor-fighting finish to keep you fresh all day long. They’re also machine washable for easy care.

The World Wide Sportsman® 3D Cool casting hoodie powered by brrr°® is finished with a screen-printed graphic on the front, and available in a variety of colors.

How brrr° works

Patented brrr° cooling technology combines the powers of natural cooling micro minerals, hyper wicking, and performance drying to instantly and continuously draw heat and moisture away from the skin.

It accelerates wicking and evaporation to keep you cooler, dry and confident when life brings the heat.

brrr° cooling technology is permanently embedded into the structure of the yarn, so it lasts the lifetime of the garment.

brrr° fabric feels cool to the touch, and helps support your body’s natural thermoregulation to avoid overheating. 

Every brrr° fabric is independently lab tested by third-party labs, and scientifically proven to keep you cooler.

A cool collaboration

brrr° is thrilled to collaborate with another brand that cares about comfort, performance, and sustainability as much as we do.

Bass Pro Shops’ mission is inspiring everyone to enjoy, love and conserve the great outdoors. Founded in Springfield, Missouri in 1972 by legendary angler and noted conservationist Johnny Morris, Bass Pro Shops has grown to become North America’s premier outdoor retailer, and a leader in conservation and protecting nature.

With omnichannel retail operations and knowledgeable experts in every store, boat and ATV center, with award-winning resorts and outdoor destinations, Bass Pro Shops has been recognized by Reputation.com, Forbes, Newsweek, The National Retail Federation, and many other publications for its commitment to providing customers with the very best experience in all of retail. Learn more about the Bass Pro Shops story here.

 


Dassy brings brrr° cooling comfort to uniforms

Professional workwear brand Dassy® has a new line of performance uniform polos made with brrr° cooling fabric that helps keep workers cooler, dry, and more comfortable so they can do their best work out in the field.

The Dassy® Madidi polo has a modern cut and a zipper opening at the neck, with a concealed anti-theft pocket on the chest to keep valuables or keys secure.

Displaced seams help avoid friction and enhance comfort, while a longer back and raglan sleeves allow superior freedom of movement.

The polo is available in several colors and a wide range of sizes to fit all body types. It also features an antibacterial finish that fights odors, making it a must-have for hot humid summer weather.

The Dassy® Madidi polo is made with a blend of cotton and recycled brrr° polyester, which combines the powers of natural cooling minerals, active wicking, and rapid drying.

brrr° creates a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin, and the technology is permanently embedded in the structure of the yarn so it won’t fade or wash out over time.

Every brrr° fabric is independently lab tested and proven to keep you cooler. Learn more here.


Dillard’s x brrr° is a Cool Collaboration

We’re excited about a new partnership with Dillard’s to bring brrr° cooling fabric technology to their Alex Marie line of easy care women’s apparel that easily transitions from work to leisure and will keep you feeling fresh and comfortable all day long.

The new collaboration with Dillard’s Alex Marie line features garments made with brrr° fabric, and it’s the perfect blend of style and performance.

The line includes four silhouettes — a button-front long-sleeve shirt, a puff sleeve top, shorts with an elastic waist, and an easy swishy dress that also features the chic puff sleeve. The garments are available in a range of complementary colors and two stripe patterns, so they can be worn separately or as color coordinated outfits.

As always with the Alex Marie line by Dillard’s, these garments are easy care and easy wear. They’re machine washable, with a classic style that’s updated enough to keep you looking current. The poplin-style fabric of the button-front shirt is so versatile that it can be worn to the office, knotted or untucked with jeans or shorts, or even worn over a bathing suit as a coverup or sun guard.

The new collaboration between brrr° and Dillard’s Alex Marie line features a cotton poplin blend fabric with brrr° nylon and a touch of Spandex for stretch and ease of movement.

brrr° combines natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that is independently lab tested and proven to keep you cooler no matter where life takes you.

Ranking among the nation’s largest fashion retailers, Dillard’s is renowned for its commitment to excellence in style, service, and value. This collaboration between Dillard’s and brrr° delivers exactly that trifecta for busy women who want classic wardrobe staples with a modern aesthetic that offer complete comfort all day, every day. 

This Dillard’s Alex Marie brrr° collection is perfect for the workplace, evening life, weekend errands, vacations — and everywhere in between.

As the mercury rises and warm summer temperatures bring the heat, the Alex Marie line made with brrr° cooling fabric brings a cool-to-the-touch sensation that instantly and continuously draws heat and moisture away from the skin to keep you feeling fresh.

This collection is built to last. The Dillard’s Alex Marie line made with brrr° can be machine washed and tumbled dry, and the garments are designed to form a wardrobe capsule that can be worn for years to come.

This collaboration caters to all women who want style, comfort, and performance level cooling. Check out the new collaboration with Alex Marie made with brrr° fabric, and stay cool even when life brings the heat. Be sure to check back often as new colors and patterns are added to the collection.

 


Come Chill With Us at Performance Days

Our team is looking forward to attending the annual Performance Days trade show, which takes place in Munich, Germany from March 20-21 this year. 

We’ll be in Booth #C14, and we’re eager to connect with customers and other industry leaders, enthusiasts, and potential collaborators. 

We will showcase numerous samples of brrr° cooling fabrics from our fabric library, including our brrr° Pro line of performance-level amplified cooling technology.

brrr° is also excited to offer customers and mill partners a new 30 denier brrr° Pro polyester yarn that’s a great choice for lightweight, technical, and outdoor garments. brrr° Pro polyester 30 denier yarn offers the same micro mineral technology for enhanced cooling, hyper wicking, and performance drying.

brrr° Recycled

As demand grows for more sustainable fabrics, we’re pleased to offer several lines of brrr° fabric that are gentler for the environment. Our brrr˚ Recycled line uses post-consumer material that diverts platic and nylon from landfills for a more sustainable fabric.

brrr° holds Global Recycled Standards (GRS) certification, which shows customers and consumers that we are committed to internationally recognized standards and practices for sustainability.

Biodegradability with CiCLO

brrr˚ is also showcasing a new biodegradable yarn made in partnership with CiCLO, the creator of a revolutionary biodegradable technology that offers a groundbreaking solution to the environmental impact of fugitive microfiber pollution.

CiCLO biodegradation only happens in landfill conditions, when moisture and an abundance of microorganisms help brrr° polyester CiCLO fabrics biodegrade 3.5 times faster than a control fabric. CiCLO technology doesn’t affect warehouse storage, normal durability, or regular care of the garment.

This collaboration between brrr° and CiCLO  highlights our commitment to environmental responsibility without compromising brrr°’s superior cooling, active wicking, and rapid drying performance.

Mechanical stretch fabric

Another sustainable option we have under development is a mechanical stretch fabric, which is made without spandex or elastane for better reuse potential and circular design. Mechanical stretch fabric is woven or knitted to allow yarn to move and stretch on its own.

Vast fabric library

In addition to these new cooling fabrics, brrr° also offers a vast library of hundreds of fabrics, and we can create custom fabrics to meet exact specifications.  

Come visit our team at Performance Days Functional Fabric Fair in Munich on March 20-21, or reach out to our team at licensing@brrr.com.

 


Martini Sportswear Packs a Cool Vibe

European athletic wear brand Martini Sportswear has introduced a new line of pants for men and women made with brrr° cooling fabric.

The men’s outdoor pants, which are available in full-length and cropped versions, are made with lightweight cooling fabric with a bit of stretch for ultimate freedom of movement as you explore the great outdoors.

The pants feature a drawstring in the stretch waistband that allows you to customize the fit to your preferences, with a silicone coating on the inside of the waistband to make sure they stay perfectly in place.

Zippered pockets at the front and back of the pants help keep valuables and your phone secure, and they have superior breathability. The pants are available in several colors in three different styles: Helios and Explorer for men, and Trail for women.

The Martini pants are made with brrr° cooling performance fabric, which combines the powers of natural cooling minerals, active wicking and rapid drying.

brrr° creates a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin for superior comfort and endurance.

Every brrr° fabric is independently lab tested and scientifically proven to keep you cooler. brrr° consistently outperforms other products. brrr° cooling technology is permanently embedded in the structure of the yarn so it won’t ever fade or wash out over time.

Learn more at brrr.com.

 


New Line From Reagan Pearce is Super Chill

We’re huge fans of this new line of tennis apparel by Reagan Pearce made with brrr° cooling fabric.

The tennis tank tops and skirts are thoughtfully designed for ultimate freedom of movement and they are flattering to all body types.

Unlike traditional tennis skirts that can restrict movement, the Reagan Pearce skirts have an innovative overlapping split hem on the side that runs the length of the skirt so you can stay nimble on your feet.

The tank tops are available in attractive racerback designs, or with criss-crossing straps that are evocative of the net. 

Sports bras offer the perfect blend of support, lift, coverage, light compression — and superior comfort.

The Reagan Pearce line is made with brrr° cooling performance fabric that uses natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin.

Every brrr° fabric is independently lab tested and scientifically proven to keep you cooler. brrr° consistently outperforms other products, and the cooling technology is permanently embedded in the structure of the yarn so it won’t ever fade or wash out over time.

Learn more at brrr.com.

 

  


Product Testing in the Sierra Mountains!

Courtney Cruzan, our Vice President of Operations & Product Development, recently did some hard core backpack hiking in the Sierra Mountains in California and put several shirts made with brrr° cooling fabric to the test.

brrr° offers superior protection from UV rays, and the natural cooling minerals, active wicking, and rapid drying created a "Triple Chill Effect" that instantly and continuously drew heat and moisture away from the skin.

"It was a lot more comfortable backpacking in the sun with brrr°," Courtney said.

Her in-the-trenches product testing aligns with independent third-party lab tests that show that brrr° cooling fabric consistently outperforms other brands.

Thanks for giving brrr° a rigorous test in the California summertime heat, Courtney!


Jack Wolfskin brrr° Collection is Stylishly Cool

For more than 40 years, outdoor and lifestyle apparel brand Jack Wolfskin has had a trailblazing spirit and reverence for nature that was inspired by the Jack London novel The Call of the Wild.

Ever since founder Ulrich Dausien introduced a line of utilitarian performance jackets in 1981, Jack Wolfskin has been a relentless innovator in outdoor apparel and gear such as tents, backpacks, and performance footwear.

Jack Wolfskin continues to innovate, with this new line of outdoor apparel made with brrr° cooling fabric that helps keep you cool and dry and more comfortable wherever life takes you.

Jack Wolfskin's brrr° collection includes a short-sleeve functional t-shirt and technical tank for men, and lightweight hiking shoes.

The women's collection features a short-sleeved hiking shirt, short-sleeve technical t-shirt, and lightweight hiking shoes.

brrr° cooling fabric has natural cooling minerals, active wicking, and rapid drying technologies that work together to create a "Triple Chill Effect." brrr° fabric instantly and continuously draws heat and moisture away from the skin to keep you more comfortable and confident outdoors, indoors, and everywhere you go.

Every brrr° fabric is independently lab tested and proven to outperform other brands. Learn more at brrr.com/proven.


Duck Camp Delivers brrr° Cooling Perfection

Active outdoor apparel brand Duck Camp is bringing brrr° cooling perfection to its line of Rockport hoodies for men and women, which are made with thoughtful details to support active lifestyles.

The Duck Camp men’s Rockport hoodie has a full-coverage hood design for ultimate UPF sun protection, plus a chest pocket with a security zipper for storing keys and other valuables, and thumb hole cuffs for comfort. The lightweight hoodie is a great layering piece, and it’s made with brrr° fabric, which combines natural cooling minerals, active wicking, and rapid drying to instantly and continuously draw heat and moisture away from the skin.

The Duck Camp women’s Rockport hoodie has a similar design, but the zippered security pocket is located on the left bicep sleeve.

Duck Camp chose brrr° fabric because it’s a leader in cooling fabric technology, and is independently lab tested and proven keep you cooler.

brrr° creates a “Triple Chill Effect” that lasts all day long and because the cooling technology is permanently embedded in the yarn, it won’t ever fade or wash out.