brrr° Founder & CEO Mary-Cathryn Kolb Presents at Venture Atlanta 2021

We were excited to see brrr° Founder & CEO Mary-Cathryn Kolb take the stage at the #VA2021 investor conference hosted by Venture Atlanta.

This was a record-breaking and hyper competitive year for the conference with more than 400 applicants, and brrr° was honored to be chosen as one of the most promising tech companies in the Southeast.

It was the second time Kolb was chosen to present on-stage in front of a limited group of investors and sponsors including Invesco, Mailchimp, Stax, Cherry Bekaert, Truist and Goldman Sachs to name a few.

“The energy and pent-up demand to connect growth stage companies with investors who are actively seeking to place funds was palpable at Venture Atlanta,” said Kolb, who founded brrr° in 2014 after previous leadership roles at companies including Spanx and TOMS Shoes. “We deeply appreciate the opportunity to tell our story of innovation and traction at a time when we are actively raising a new round of venture capital.”

Since it was created in 2007, Venture Atlanta has grown to become one of the leading investor conferences in the country by helping launch more than 500 companies who raised more than $6.5 billion in funding to date.

Previous participants include ParkMobile (bought by EasyPark Group), Kabbage (bought by American Express), Cloud Sherpas (bought by Accenture) Pindrop and SalesLoft, which was recently valued at $1.1 billion.

 


Boost Your Workout With Greyson Guide Shorts

Athletic apparel for men just got a lot cooler with the Greyson Guide Sport Shorts.

These lightweight and breathable shorts are made with brrr° fabric to instantly and continuously draw heat and moisture away from your skin. brrr° uses natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that keeps you cool and comfortable.

The Guide Sport Shorts are a perfect choice for an intense workout at the gym, quality time at the driving range to perfect your swing, or lounging around the house.

A hidden zippered side pocket keeps your keys safely tucked away, and a zippered back right pocket lets you store your wallet or other valuables in easy reach. 

The Greyson Guide Sport Shorts are available in two heathered colors — shepherd and maltese — with a white contrast insignia on the hem. The generously cut inseam length is stylish for all body types. 

The Guide Sport Shorts are the latest addition to Greyson’s lineup of polos, hoodies and workout t-shirts made with brrr° cooling fabric by the leader in stylish activewear.

 


The Future of Cool: brrr° Pro

We’re relentless when it comes to developing new advances in cooling fabric technology, especially against the backdrop of rising global temperatures. 

That’s why we spent more than three years and experimented on dozens of formulas before we landed on our most sophisticated performance cooling fabric yet: brrr° Pro.

brrr° Pro uses enhanced cooling fibers, hyper wicking, and performance drying to elevate the Triple Chill Effect® that instantly and continuously draws heat and moisture away from the skin.

It’s a new concentrated cooling technology that harnesses the power of micro-cooling technology and advanced dispersion techniques to intensify the cooling power of brrr°. 

Like all brrr° products, brrr° Pro is independently lab tested by globally recognized third-party labs and proven to outperform other brands.

Because it can help keep people cooler, drier, and more confident so they can perform their best at work and at play, brrr° Pro can also help reduce our reliance on central air conditioning and that’s good for the planet.

Learn more about brrr° Pro by connecting with one of our experts.


Work Hard & Stay Cool With CAT Workwear

Hard work and sweat go hand-in-hand, but that doesn’t mean you should suffer in discomfort.

CAT Workwear created a line of men’s cooling long-sleeve shirts made with brrr° cooling fabric to deliver nonstop comfort while you do the heavy lifting.

The long-sleeve CAT Workwear Tee made with brrr° features brrr° natural cooling minerals, active wicking, and rapid drying for an instant and continuous cooling sensation. This shirt transitions well into the cooler months and is great for layering under sweatshirts and jackets.

The shirt is made with a special cotton/poly/nylon brrr° cooling fabric blend. It has a ribbed collar for stretch and shape retention, and a tagless label for total comfort against the skin. The shirt offers UPF 50+ sun protection and is machine washable.

The long sleeve shirt has a high-density CAT logo over the left chest.

All brrr° cooling fabrics are independently lab tested and proven to outperform other brands. brrr°’s patented cooling fabric technology is available through our library of more than 700 fabrics, and brrr° can also be integrated into your existing textiles.


Can Our Clothes Keep Us Cooler?

Global temperatures continue to trend hotter, and many people feel like there isn’t much they can do about it as individuals.

What if we could choose clothes and other household items that reduce our need for central air conditioning and energy consumption?

brrr° advanced cooling fabric technology can draw heat and moisture away from our skin, which keeps us cooler and more comfortable even when the thermometer rises.

Better thermoregulation and less sweat means we’re less likely to crank the thermostat down to colder temperatures, and that lowers our use of fossil fuels that contribute to global warming.

 

brrr°’s patented technology uses natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect®️ that instantly lowers the temperature of our skin and encourages the evaporation of moisture. brrr° fabrics are independently lab tested and proven to perform better than other brands. To learn more, check out our test results here.


New Moms Can Chill With Ingrid & Isabel Maternity Undergarments

Women who are pregnant, postpartum, or breastfeeding know the struggle of hormonal hot flashes and sweaty undergarments.

These new lines of cooling bras by maternity retailer Ingrid & Isabel bring comfort to new moms and mothers-to-be.

brrr° cooling fabric combines the powers of natural cooling minerals, active wicking, and rapid drying to draw heat and moisture away from the skin. The brrr° Triple Chill Effect creates an instant and continuous cooling sensation that lasts all day — and through those nighttime feedings. 

The Cooling Crossover Nursing Bra has adjustable straps that can change along with your body’s needs, while the wire-free design and pull-away cups make nursing easy.

Hands-free pumping just got an upgrade with the Cooling Nursing + Pumping Bra, with an inner slit design that holds pumps snugly against the breasts and an outer layer that looks smooth under clothes.

Here’s what moms have to say about these new offerings from Ingrid & Isabel:

“LOVE. LOVE. I love this bra for sleep and all-day postpartum wear. This bra checks all the boxes for me, great quality and fit. I can also tell the difference with the cooling fabric feature. I am feeling much cooler at night when I get my post-baby hot flashes.”

“This bra has been a lifesaver. This is my third child and I always wanted a bra like this. It is the perfect bra that allows me to nurse or pump without needing to carry a second pumping bra to clip on when I need to pump. My flanges fit perfectly and offer the perfect suction to be able to pump hands free. EVERY postpartum mama needs this bra! Don't think twice and buy it!”

“This bra has been a game-changer for me. The fact that I can nurse and pump in a comfortable and fully supportive bra covers every one of my needs. I used to loathe pumping because I had to change bras, no longer! This bra really does it all and it looks and feels great on. It's so great I bought 3!”

“Over the course of the past 3 months, I have purchased and returned over 10 pumping/nursing bras. Knowing that I’d spend every day for the next 9 months to a year in one, I wanted the best. These are it!”


Man, It’s Getting Hot Outside

Our planet has gotten a lot warmer over the last several decades, and the pace of change is accelerating rapidly. 

As scientists study the causes and politicians negotiate policy changes, there’s one thing consumers can do to contribute to a healthier planet: look for advances in fabric and other materials that help keep us cooler and reduce our dependence on fossil fuels.

To lower your energy consumption for central air conditioning, the U.S. Department of Energy recommends turning your thermostat up several degrees in the summer while you’re away and then lowering it to a more comfortable temperature when you return. 

Doing this, and taking the reverse approach during the cold winter months, can help reduce your energy bill by as much as 10% per year.

Fabrics that draw heat and moisture away from your skin can help you feel cooler and drier all day long so you won’t need to turn the thermostat as low when summertime temperatures rise.

brrr°’s patented cooling fabric technology combines the powers of natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect®️ that instantly and continuously draws heat and moisture away from the skin. Each brrr° fabric is independently lab tested and proven to keep you cooler and outperform other brands.

Clothing, undergarments, bedding, accessories, and numerous other products are powered by brrr° fabrics. Learn more here.


Greyson’s Long-Sleeve Polo Delivers Chill Fall Vibe

Athletic and athleisure apparel brand Greyson has introduced a new line of long-sleeve polos made with brrr° cooling fabric that nail the perfect laid-back fall vibe.

With a four-button placket that falls in the middle of the chest and a spread collar, the long-sleeve polo is the perfect blend of form and function. The hem hits just below the hip for tucking optional styling, and a buttoned sleeve elevates the look.

Greyson’s long-sleeve polo is a great choice for casual days at the office, working from home, or leisure time. 

Made with brrr° natural cooling minerals, active wicking, and rapid drying that instantly and continuously draw heat and moisture away from the skin, the Greyson long-sleeve polo will keep you cool and comfortable so you can feel your best.

The polo is available in jewel tones and classic fall/winter colors including the Arctic, Maltese, Stream, Meadowsweet, Charlevoix, Smoke Heather, and York.

Check out the rest of Greyson’s brrr° apparel, which includes the classic Omaha polo, Guide workout shirts, Guide workout shorts, a quarter zip, and a line of polos for kids.


brrr° Selected as a Venture Atlanta 2021 Presenting Company

Over $6.5 billion in funding awarded to date; leading tech investment conference continues to select large and diverse lineup of innovators from the Southeast’s hottest tech markets.

ATLANTA – Sept. 22 2021 – brrr° is pleased to have been chosen as one of the top technology companies in the Southeast to present at Venture Atlanta 2021 conference in a hyper-competitive year with a record-breaking pool of 400-plus applicants.

This is the second time brrr° has been invited to present, and its first appearance was in 2017 when it was included in the startup showcase. This year’s Venture Atlanta conference will be held October 20-21, with more than 300 investors from funds across the nation participating.

For 14 years, the annual Venture Atlanta conference has been selecting the most promising tech companies to pitch their investment case to the top investment firms in America. Venture Atlanta has helped launch more than 500 companies and raise $6.5 billion to expand the region’s vibrant tech community.

“We are excited to be in front of influential investors at Venture Atlanta at a time when we’re actively raising a new round of venture funding to support our growth,” said Mary-Cathryn Kolb, the Founder & CEO of brrr°.

Kolb started brrr° in 2014 to develop advanced performance cooling fabric technology that helps keep people more comfortable in their everyday lives. brrr°’s patented technology combines the power of natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect®” that instantly and continuously draws heat and moisture away from the skin. Its newest offering is brrr° Pro, which uses micro cooling minerals to amplify the cooling effect. Retailers including Southern Tide, Vineyard Vines, Reebok, Shinesty, Simms Fishing, and Sheex use brrr° to enhance their products.

This year’s Venture Atlanta will be held in person with a limited number of tickets available and will also be offered online for those who wish to tune in virtually. For those attending in person, Venture Atlanta is back with its always-great sessions, company presentations, networking opportunities, and outdoor dinner events. 

“Venture Atlanta has become the authority for recognizing technology innovation across the Southeast and beyond, connecting the best and brightest innovators with top-tier, national investors and other leaders in our tech ecosystem,” said Venture Atlanta CEO Allyson Eman. “We again set a new record with over 400 applicants for Venture Atlanta Momentum 2021—it’s our most competitive year ever and reflects yet another raising of the bar in terms of presenter quality.”

Building off last year’s successful virtual model, Venture Atlanta’s online experience offers a high-production-quality option that mirrors the benefits of the live conference. Virtual attendees can connect with others at the conference, set up one-on-one meetings, stroll the virtual show floor, watch pitches in real-time, and use features like live chat and audience polling. Each ticket purchased provides attendees with on-demand access to all Venture Atlanta pitches and content for a full year.   

Invesco is this year’s premier sponsor, with Mailchimp and Stax as presenting sponsors. Venture Atlanta will conclude with Atlanta Startup Battle, in which the top five ASB companies will pitch on stage against one another to win a $100,000 investment.  

To learn more about brrr°, visit brrr.com. For additional information about Venture Atlanta, to register for the event, or to view the conference schedule, please visit www.ventureatlanta.org

About Venture Atlanta

Venture Atlanta, the Southeast’s technology innovation event, is where the region’s most promising tech companies meet the country's top-tier investors. As the Southeast's largest investor showcase helping launch more than 500 companies and raise $6.5 billion in funding to date, the event connects the region’s top entrepreneurs with local and national investors and others in the technology ecosystem who can help them raise the capital they need to grow their businesses. The annual nonprofit event is a collaboration of the Atlanta CEO Council, Metro Atlanta Chamber, and the Technology Association of Georgia (TAG). For more information, visit www.ventureatlanta.org. For updates, follow us on Twitter and LinkedIn, and visit our blog.

About brrr°

brrr° was founded in 2014 with a vision of developing technologically advanced performance cooling fabrics that improve the items we wear and touch in our everyday lives. brrr° uses natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect®” that immediately and continuously draws heat and moisture away from the skin. Our newest offering is brrr° Pro, a performance level technology that uses micro cooling minerals to amplify the cooling effect and is our most advanced cooling fabric yet. Atlanta-based brrr° is privately held and led by Founder & CEO Mary-Cathryn Kolb, who previously held senior positions at Spanx, Seven7 Jeans, Von Dutch, and TOMS Shoes. For more information, please visit brrr.com

Contact:

Mary Jane Credeur

The Credeur Group

mj [at] credeurgroup.com

404.317.2718

 


Greyson Pups Polos Keep Kids Cool

Men’s golf apparel brand Greyson just debuted a stylish line of youth-sized polos that will help keep kids cool at school, on vacation, and all the times in between.

Greyson Pups is the new line of children’s clothing, with wardrobe staples like a children’s size version of its trendy Omaha polo. 

The Greyson Youth Omaha Polo features a three-button placket and spread collar for on-point style, and they’re machine washable so they can handle all of life’s messes.

The polo is available in a variety of fresh spring colors that will also look great layered under sweaters in the cooler months.

The Greyson Youth Omaha Polo is made with brrr° cooling fabric, which uses natural cooling minerals, active wicking, and rapid drying to draw heat and moisture away from the skin for all-day comfort. brrr° fabrics are independently lab tested and proven to keep you cooler.

Take a look at the rest of Greyson’s brrr° apparel, which includes the iconic Omaha polo for adults, a long-sleeve polo that’s perfect for fall or layering underneath sweaters, Guide workout shirts and shorts, and more.