Simms Keeps You Cool When the Mercury Climbs

No matter how high the mercury climbs, Simms Fishing has you covered — literally.

Simms offers a line of fishing apparel and outdoor clothing made with brrr° cooling fabric to keep you more comfortable on even the hottest days.

Check out the M’s SolarFlex Guide Cooling Hoody made with knitted brrr° cooling nylon and a touch of elastane for superior stretch and ultimate freedom of movement. 

The shirt offers UPS 50+ sun protection plus a built-in gaiter and a three-panel hood designed to keep the sun off your skin and keep you cooler all day long. There’s also a stay strap that can secure to the gaiter to secure your hat in place. 

Simms thought of every detail for this shirt. The sleeves have extended cuff lengths and thumbholes to keep the shirt in place while casting and poling — and protect the back of your hands from the sun on those long glaring hot days.

A spacious back pocket is zippered to keep your on-water essentials secure and safely stowed away while you’re active.


Sleep Cooler This Summer with SHEEX

Are you looking for a cooler, more refreshing night of sleep? 

SHEEX offers Midnight Label sheet sets made with brrr° cooling fabric that will draw heat and moisture away from your skin so you can fall into a deeper more restorative sleep.

The SHEEX sheet sets are an innovation in performance bedding, with brrr° natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect that supports your body’s natural thermoregulation.

Made with SHEEX’s Ridiculously Soft® and silky-smooth fabric, the Midnight Label sheets are cool to the touch and frictionless, minimizing the stress on your hair and skin caused by the tugging and pulling of traditional sheets. 

SHEEX Midnight Label sheets offer a more revitalizing sleep experience for women going through menopause or perimenopause, new mothers, parents who co-sleep with children, partners who share a bed — and anyone who is a hot sleeper.

SHEEX Midnight Label cooling sheets are available in all sizes and in a variety of colors. The fitted sheet includes athletic grade elastic for easy stretching around corners that stays in place plus sewn-in directional labels for easy bedmaking. The Queen size fits mattresses up to 18 inches deep while the King can accommodate up to 20 inches.

brrr° cooling fabric technology is independently lab tested and proven to reduce skin temperature, and it’s permanently embedded in the structure of the yarn itself so it won’t ever fade or wash out over time.

Looking for an extra touch of cool while you sleep? SHEEX also offers a Midnight Label cooling sleep mask to bring some of that chilly goodness to your sleepy eyes. Great for travelers, light sleepers or anyone who sleeps better when the room is extra dark, the sleep mask comes with a matching travel pouch and it’s machine washable.

 

 

 

 


Work From Wherever in Style with Kit + Ace Men’s Line

Back to the office, working from home or working from wherever — Kit + Ace has a new line of men’s clothing made with brrr° cooling fabric that will keep you looking fresh and crisp.

Kit + Ace’s Stay Cool Poplin shirt comes in long-sleeve and short-sleeve options, with a summer-ready stripes pattern or solid white and navy. The shirts have flat seams so there’s no irritation against your skin, with a collar stand for a polished look. A double yoke on the inside gives a clean finish, and the hem is curved to remove bulk when it’s tucked in and add visual movement when it’s worn untucked.

They also offer Travel Lightly Pull-On Pants that are perfect for the office, the airport, road trips or wherever life takes you. With a relaxed fit, these jogger-style pants work just as well for Zoom calls as for backyard patio happy hours. An extra wide elasticized waistband makes them easy to pull on and off, and gives complete freedom of movement. The bottom is slightly tapered, and the leg is cut for a relaxed fit. Angled hand pockets give easy access, while a back zippered pocket keeps your wallet or phone secure. 

For more casual days, weekend brunches and trips to the beach, check our Kit + Ace’s Travel Lightly Shorts. The signature stretch waistband is all about comfort, while the snap closure and belt loops add style. A double needle topstitch flat seam is ultra durable, and corner-cut hand pockets create a smooth silhouette while a zippered back pocket keeps valuables tucked away. 

The new Kit + Ace men’s line is made with brrr° cooling fabric that is independently lab tested and proven to draw heat and moisture away from your skin. brrr° uses natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect® that instantly and continuously lowers the temperature of your skin. Learn more about brrr° cooling fabric technology here.

 

 

 

 

 

 


Chill With the Vineyard Vines brrr° Collection

Our longtime partner Vineyard Vines introduced a collection of men’s Breakwater brrr° polos and On-The-Go brrr° sport shirts that will help you keep your chill vibe all summer long.

The Vineyard Vines shirts are made with brrr° cooling fabric technology, which uses natural cooling minerals, active wicking and rapid drying to instantly and continuously remove heat and moisture away from your skin.

The polo has a button-down collar with woven detail, a 2-button placket, a back yoke, and a subtle flag label on the side seam. 

The OTG shirts are designed with trimmer sleeves for a cleaner look, with buttoned barrel cuffs and a chest pocket for a polished look at the office, on the golf course or anywhere in between. The OTG shirt comes in a wide variety of colors including tattersall, gingham and plaid

The Vineyard Vines brrr° collection also includes an On-The-Go shirt for boys in bright summer colors and patterns. 

We’ve been working with Vineyard Vines for several years to bring brrr° cooling comfort to elevate their apparel. All brrr° fabrics are independently lab tested and proven to keep you cooler.


Staying Cool in the Great Outdoors

We’re excited to partner with a leader in outdoor lifestyle apparel to bring permanent brrr° cooling fabric technology to LandSeer performance knit products.

LandSeer uses brrr° cooling fabric in a performance knit T-shirt, long-sleeve hoodie and other garments to help people feel their best while exploring the world around them. There are several LandSeer with brrr° products available in retail stores.

The LandSeer performance knits are great as base layers to keep you dry and comfortable while hiking, biking, running, kayaking, stand-up paddling or doing other strenuous activity. When temperatures fluctuate throughout the day and night, light layers including LandSeer with brrr° supports your body’s natural thermoregulation.

brrr° combines natural cooling minerals, active wicking and rapid drying to draw heat and moisture away from your skin for all-day comfort.

The brrr° “Triple Chill Effect” has been independently lab tested by third parties, and is proven to outperform other brands and keep you cooler.

Unlike other brands that achieve a cooling effect with sprays and coatings that wash out and fade over time, brrr° cooling technology is embedded right into the structure of the yarn so it instantly and continuously cools you off — and will never diminish.

LandSeer is part of Great Outdoor Provision Co., which sells apparel and outdoor gear for camping, hiking, climbing, fishing and numerous other outdoor activities.

 

 

 

 

 

 


Light Layers by Mountain Khakis Keep You Cool

Mountain Khakis debuted a new line of technical performance shirts and hoodies for men that feature brrr° cooling fabric technology to support your body’s natural thermoregulation.

The new spring lineup from Mountain Khakis includes the McKinley Sun Hoody, which has a UPF 50+ rating for superior sun protection and makes a great layering piece during the transitional spring weather.

There are also McKinley polos, short-sleeve and long-sleeve Vista button-up shirts, and Glacier short-sleeve and long-sleeve shirts with flattering cuts and a variety of colors.

For ladies, Mountain Khakis also has a McKinley quarter-zip jacket for women. It’s the perfect piece for layering, and works perfectly for exercise, weekend errands or brunch with friends.

The Mountain Khakis garments are made with brrr° cooling fabric technology, which features natural cooling minerals, active wicking and rapid drying to instantly and continuously draw heat and moisture away from your skin.

Lightweight and breathable, the Mountain Khakis line made with brrr° fabric also has UPF 50+ ratings to keep your skin shielded from too much sun exposure.

We’re proud to partner with Mountain Khakis to bring brrr° cooling fabric technology to their technical apparel. Every brrr° fabric is independently lab tested and proven to keep you cooler. 


Sleep Cool with Pajamagram brrr° Pro Collection

Calling all the ladies who sleep hot! Pajamagram just introduced a line of cooling pajama sets made with brrr° Pro that are exactly what you need.

These Pajamagram brrr° Pro sets have natural cooling micro minerals, hyper wicking and performance drying to draw heat and moisture away from your skin all night long.

They’re ultra soft and super stretchy for complete freedom of movement, and come in fresh colorful prints and flattering cuts that look good on any body type.

Pajamagram brrr° Pro sets are made with patented brrr° Pro cooling fabric technology, which was developed for ultimate performance. brrr° Pro fabric is independently lab tested and proven to outperform other brands and keep you cooler.

Pajamagram brrr° Pro pajama sets feature:

  • Enhanced Cooling Fibers
  • Hyper Wicking
  • Performance Drying

These PJ sets are a great gift for new moms, women going through menopause or perimenopause, people who share a bed with a partner, and anyone who overheats and gets sweaty when they sleep.

Getting a good night of sleep just got easier and breezier.

 


Southern Tide brrr° Mens Polos & Shorts Keep it Cool

We’re proud of our longtime partnership with coastal lifestyle brand Southern Tide to keep people cooler and more comfortable at work and at play.

Southern Tide has brrr° polos, shorts and sport shirts for men in new colors and patterns that are perfect for the transition to spring and the warm summer months.

Southern Tide’s brrr° Intercoastal Sport Shirt is a great pick for the office, work-from-home and everywhere else life takes you. The lightweight performance button down comes in a classic cut and is made with brrr° cooling quick-dry fabric, with eyelets under the arm for extra ventilation. 

The T3 Gulf Performance Short has an 8-inch inseam and a touch of stretch for complete comfort and freedom of movement. 

The brrr°-eeze Basin Stripe Performance Polo is available in two fresh striped patterns with a 3-button placket and drop tail hem that can be worn tucked or untucked. 

Southern Tide has been using brrr° patented cooling technology in its apparel for several years, and we enjoy partnering with a brand that is as passionate about technology and performance as we are.

brrr° combines natural cooling minerals, active wicking and rapid drying to instantly and continuously draw heat and moisture away from the skin. Every brrr° product is independently lab tested and proven to outperform other brands.

 


ADAY brrr° Recycled Fabric Keeps Women & The Planet Cool

Our partner ADAY is offering a new midi dress, shorts and other wardrobe staples made with brrr° Recycled cooling fabric that helps keep you — and our planet — cooler.

The ADAY Super Swish Midi Dress and ADAY Fresh Start Shorts are made with a blend of brrr° Recycled nylon, brrr° nylon and ROICA™ EF recycled spandex for the perfect touch of stretch. The materials are 100% vegan, and luxuriously soft. Recycled material helps divert post-consumer products from landfills and reduces our carbon footprint.

brrr° Recycled nylon and brrr° nylon combine the powers of natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that draws heat and moisture away from the skin. All brrr° products are independently lab tested and proven to keep you cooler than other brands.

The ADAY Super Swish Midi Dress is designed to be worn numerous ways, with snaps all the way down the front for a traditional dress or reversed for a rear opening and a belt to convert it to a wrap dress. It can also be worn open over a shirt and pants for a layered look. 

The ADAY Fresh Start Shorts are designed to sit higher on the thigh, and feature a hidden phone pocket and a subtle flattering elasticized waistband. 

ADAY is an innovator in design, sourcing and production to create minimalist wardrobes that maximize life. Pieces are designed as wardrobe staples that can be combined or layered for looks that have ultimate flexibility and ultimate comfort.


Just Chill With NoNetz brrr° Cooling Polo

Warm summer days are about to get a lot more tolerable with a new line of men’s polos from NoNetz.

NoNetz introduced a Men’s brrr° Cooling Polo Moisture Wicking Shirt in a variety of cheerful colors that are perfect for spring and summer, or light layering during transitional weather.

The polos are made with a blend of brrr° cooling nylon, polyester and a touch of spandex for ultimate comfort and stretch. The shirt features a three-button placket for a polished look that works in the office, at the beach, on the tennis court, on the golf links, while hanging out with friends for a night on the town.

brrr° uses natural cooling minerals, active wicking and rapid drying to instantly and continuously draw heat and moisture away from the skin all day long. Every brrr° fabric is independently lab tested and proven to keep you cooler than other brands.

NoNetz is an innovative casual lifestyle brand that started as a mother-and-son hobby that grew into a side hustle and then a bona fide growth stage business. They’re just as passionate about performance fabric technology, reducing ocean plastic and minimizing their carbon footprint as we are, and we’re excited to partner with them.