Bass Pro Shops is bringing brrr°®  cooling fabric technology to its World Wide Sportsman® 3D Cool casting hoodies to help you beat the heat on the water and on land.

Made with 3D Cool technology powered by brrr°® , the hoodies feel cool to the touch as they scavenge heat and moisture away from the skin so you can stay on the water longer under the hot sun and humidity.

The lightweight fishing hoodies are available for men, women, and youth, and they have a built-in three-piece hood and offer superior UPF 50+ sun protection.

Using a recycled polyester and nylon blend, the hoodies are coated with an odor-fighting finish to keep you fresh all day long. They’re also machine washable for easy care.

The World Wide Sportsman® 3D Cool casting hoodie powered by brrr°® is finished with a screen-printed graphic on the front, and available in a variety of colors.

How brrr° works

Patented brrr° cooling technology combines the powers of natural cooling micro minerals, hyper wicking, and performance drying to instantly and continuously draw heat and moisture away from the skin.

It accelerates wicking and evaporation to keep you cooler, dry and confident when life brings the heat.

brrr° cooling technology is permanently embedded into the structure of the yarn, so it lasts the lifetime of the garment.

brrr° fabric feels cool to the touch, and helps support your body’s natural thermoregulation to avoid overheating. 

Every brrr° fabric is independently lab tested by third-party labs, and scientifically proven to keep you cooler.

A cool collaboration

brrr° is thrilled to collaborate with another brand that cares about comfort, performance, and sustainability as much as we do.

Bass Pro Shops’ mission is inspiring everyone to enjoy, love and conserve the great outdoors. Founded in Springfield, Missouri in 1972 by legendary angler and noted conservationist Johnny Morris, Bass Pro Shops has grown to become North America’s premier outdoor retailer, and a leader in conservation and protecting nature.

With omnichannel retail operations and knowledgeable experts in every store, boat and ATV center, with award-winning resorts and outdoor destinations, Bass Pro Shops has been recognized by Reputation.com, Forbes, Newsweek, The National Retail Federation, and many other publications for its commitment to providing customers with the very best experience in all of retail. Learn more about the Bass Pro Shops story here.