Dillard’s x brrr° is a Cool Collaboration

We’re excited about a new partnership with Dillard’s to bring brrr° cooling fabric technology to their Alex Marie line of easy care women’s apparel that easily transitions from work to leisure and will keep you feeling fresh and comfortable all day long.

The new collaboration with Dillard’s Alex Marie line features garments made with brrr° fabric, and it’s the perfect blend of style and performance.

The line includes four silhouettes — a button-front long-sleeve shirt, a puff sleeve top, shorts with an elastic waist, and an easy swishy dress that also features the chic puff sleeve. The garments are available in a range of complementary colors and two stripe patterns, so they can be worn separately or as color coordinated outfits.

As always with the Alex Marie line by Dillard’s, these garments are easy care and easy wear. They’re machine washable, with a classic style that’s updated enough to keep you looking current. The poplin-style fabric of the button-front shirt is so versatile that it can be worn to the office, knotted or untucked with jeans or shorts, or even worn over a bathing suit as a coverup or sun guard.

The new collaboration between brrr° and Dillard’s Alex Marie line features a cotton poplin blend fabric with brrr° nylon and a touch of Spandex for stretch and ease of movement.

brrr° combines natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that is independently lab tested and proven to keep you cooler no matter where life takes you.

Ranking among the nation’s largest fashion retailers, Dillard’s is renowned for its commitment to excellence in style, service, and value. This collaboration between Dillard’s and brrr° delivers exactly that trifecta for busy women who want classic wardrobe staples with a modern aesthetic that offer complete comfort all day, every day. 

This Dillard’s Alex Marie brrr° collection is perfect for the workplace, evening life, weekend errands, vacations — and everywhere in between.

As the mercury rises and warm summer temperatures bring the heat, the Alex Marie line made with brrr° cooling fabric brings a cool-to-the-touch sensation that instantly and continuously draws heat and moisture away from the skin to keep you feeling fresh.

This collection is built to last. The Dillard’s Alex Marie line made with brrr° can be machine washed and tumbled dry, and the garments are designed to form a wardrobe capsule that can be worn for years to come.

This collaboration caters to all women who want style, comfort, and performance level cooling. Check out the new collaboration with Alex Marie made with brrr° fabric, and stay cool even when life brings the heat. Be sure to check back often as new colors and patterns are added to the collection.