What a Terrific FFF Show in New York City!

Our team just wrapped up a successful trip to New York City for the Functional Fabric Fair summer show powered by Performance Days, which brings together thousands of apparel executives, product development leaders, designers, and manufacturers to explore the cutting-edge innovations in performance fabrics.

Held at the Javits Center in New York, this year’s show focused on advanced performance textiles and other materials such as finishes, trims and accessories.

There was also a focus on sustainability, bio-degradable material, minimizing waste, recycling and re-using.

brrr° was one of the featured participants for performance cooling technology, and displayed hundreds of fabric samples from its vast library of cooling fabrics. We also showed several new headers that recently came out of our development lab in Taiwan.

Some of the most popular brrr° cooling fabrics we displayed, which were also featured on The Loop forum, included:

  • brrr° vented print
  • brrr° windowvent
  • brrr° cooling + biowicking
  • brrr° hemp performance

brrr° uses natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin.

We stand behind the science of our products, so every brrr° fabric is independently lab tested and proven to keep you cooler.

Major brands including Southern Tide, Vineyard Vines, BRADY Brand by NFL quarterback legend Tom Brady, Greyson, and many more use brrr° fabrics to elevate their apparel with performance cooling technology.