We absolutely love it when two brands we already work with come together to elevate each other’s offerings.

Southern Tide recently collaborated with Lilly Pulitzer to bring fresh design prints — as well as brrr° cooling fabric technology — to a new line of summer apparel.

Drawing inspiration from the South Carolina coast and iconic nature-inspired prints, Southern Tide and Lilly Pulitzer created a fresh new resort wear line for men that includes swim trunks, polo shirts, golf shorts, a short-sleeve button down shirt, and boxer shorts.

There’s also a youth line of swim trunks for father/son matching looks.

We’ve been working with Southern Tide for years to bring brrr° superior cooling comfort to their apparel, and Lilly Pulitzer has also used brrr° fabric in its apparel.

brrr° combines the power of natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin. 

As a leader in cooling fabric innovation, we stand behind the science of brrr° technology. Every fabric we make is independently lab tested to show that it outperform other brands and is proven to keep you cooler.