Southern Tide x Lilly Pulitzer x brrr° = The Coolest Collaboration

We absolutely love it when two brands we already work with come together to elevate each other’s offerings.

Southern Tide recently collaborated with Lilly Pulitzer to bring fresh design prints — as well as brrr° cooling fabric technology — to a new line of summer apparel.

Drawing inspiration from the South Carolina coast and iconic nature-inspired prints, Southern Tide and Lilly Pulitzer created a fresh new resort wear line for men that includes swim trunks, polo shirts, golf shorts, a short-sleeve button down shirt, and boxer shorts.

There’s also a youth line of swim trunks for father/son matching looks.

We’ve been working with Southern Tide for years to bring brrr° superior cooling comfort to their apparel, and Lilly Pulitzer has also used brrr° fabric in its apparel.

brrr° combines the power of natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin. 

As a leader in cooling fabric innovation, we stand behind the science of brrr° technology. Every fabric we make is independently lab tested to show that it outperform other brands and is proven to keep you cooler.