Conferences and tradeshows are valuable tools for connecting with prospective customers and raising your profile among peers and influencers.

Shows are a great way to gain insights on market trends and what competitors are doing, pick up new knowledge from presentations from experts in your field and network with partners and vendors.

These shows have helped brrrº connect with prospective customers and get our name out there. We often hear things like “Wow! This fabric feels really cool” and “How can I get some of this?” brrrº has exhibited at shows including TexWorld in New York City, the PGA show in Orlando and Techtextil North America in Atlanta.

brrrº’s booth at Techtextil North America in Atlanta, Georgia

In the coming months you can find us at these shows:

  • Functional Fabric Fair powered by Performance Days in New York City, July 23-24
  • Outdoor Retailer in Denver, July 23-26

This is the first year that the Functional Fabric Fair will be in the United States, and we’re very excited to be a part of it (we’ll be in booth #123). The show is organized by Performance Days, a huge show in Munich, Germany. Our brilliant material scientist, Apurba Banerjee, will give a presentation called “Don’t Sweat It! Cooling Fabric Makes Fashion Functional.”

We’re also looking forward to Outdoor Retailer, the world’s leading business-to-business outdoor sports show. This a must-attend event that features apparel makers, shoe makers, backpack companies, pet products, nutrition, hiking and camping gear and much more. You can find us in booth 6036-LL.

brrrº works with companies big and small to improve the fabrics we touch in our everyday lives. Our Triple Chill Effect™ includes cooling minerals, active wicking and rapid drying for all-day comfort. The cooling properties of brrrº’s textiles are tested by independent, internationally recognized testing labs.

brrrº has solidified its reputation in the textile industry as a leading developer of innovative cooling blends including cotton, nylon, polyester, denim, rayon and spandex.

We hope to see you at an upcoming show so we can tell you more about how brrr° is proven to keep you cooler.