Talking Cool Comfort at FFF Performance Days in Munich

brrr° team at Performance Days Munich 2025

Our team had a terrific time at the Functional Fabric Fair powered by Performance Days trade show in Munich last week, where we showcased some of our best-selling cooling performance fabrics, met with customers, and talked with leading global brands and product decision-makers about the benefits and sustainability of brrr° cooling fabric technology.

brrr° VP of Sales and Marketing David Ludd and sales leader Bradley Rose had numerous meetings with current and prospective customers who were interested in our top fabrics for sportswear, golf and yoga; casual/lifestyle; outdoor; undergarments; bedding; and a wide variety of other segments.

We invited customers to touch our fabrics and feel the instant cooling sensation as brrr° draws heat and moisture away from their skin.

brrr° continues to cool as long as the fabric touches your skin, bringing all-day comfort so you can stay focused and perform your best at work, at play, while exercising — and everywhere in between.

brrr° cooling fabric technology combines the powers of natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that instantly and continuously cools the skin.

Every brrr° fabric is independently lab tested and proven to keep you cooler. Learn more.