Stay Cool on the Water with Simms brrr° Shirts
Simms Fishing knows what men need for endurance on the water, and a new line of shirts made with brrr° cooling fabric deliver the goods.
The Simms Stone Cold Shirt with short sleeves is a button-up made with stretchy woven brrr° nylon/elastane fabric for complete freedom of movement and a cooling effect to keep you dry and comfortable on sweltering hot days. The Stone Cold Shirt is also available with long sleeves.
For buggy conditions, try the Simms Bugstopper Fishing Shirt made with stretch brrr° fabric and Insect Shield®️ technology. Insect Shield®️ has been registered to repel mosquitoes, ticks, ants, flies, chiggers, and midges (no-see-ums) and the active ingredient is so tightly bonded to the fabric fibers that it retains effective repellency throughout the lifetime of the product.
The Simms shirts are made with brrr° cooling fabric, which combines natural cooling minerals, active wicking, and rapid drying for a permanent cooling sensation that won’t ever wash out or fade. brrr° creates a Triple Chill Effect®️ that instantly and continuously draws heat and moisture away from the skin.
The shirts are machine washable and offer UPF 50+ sun protection to block harmful ultraviolet rays. They also feature two zip chest pockets to keep essentials handy and secure, while a built-in chamois keeps sunglasses streak-free.
Southern Tide’s Kamryn Dress Keeps Women Cool
Ladies who are looking for a stylish yet functional wardrobe upgrade should set their sights on the Kamryn brrrº shirt dress from Southern Tide.
Made with brrrº cooling fabric, the Kamryn dress has a polished lapel collar with a breezy v-neck and buttoned sleeves that elevate your summer look.
Available in this new jaunty striped pattern along with solid colors, the Kamryn dress falls at mid-thigh and can be machine washed for hassle-free laundry days.
The dress features brrrº natural cooling minerals, active wicking, and rapid drying technologies that work together to create a Triple Chill Effect ® that lasts all day. That means brrrº instantly and continuously draws heat and moisture away from the skin for cool comfort.
brrrº fabric is independently lab tested and proven to keep you cooler.
Kit and Ace Travel Lightly Line Keeps Men Cool
Vacation or staycation. Commuting to work or working from home. Wherever life takes you, Kit and Ace has you covered.
These lines of Travel Lightly pants and jackets for men are made with brrrº cooling fabric that's ultra-stretchy for superior comfort. The material also wicks away moisture and dries quickly so you can stay fresh when life brings the heat.
The Travel Lightly Pants feature a secure side zipper and reflective puller, with a back pocket for extra storage. The signature stretch waistband and gusset allow complete movement, and the locking zipper and T-lock snap give a polished look that's equally casual.
The Travel Lightly Packable Jacket is also made with brrrº cooling fabric that resists wrinkles, with an interior pocket that converts to a pouch for easy transportation and storage- and it can do double duty as a pillow. Drop-in pockets at the front help keep your phone, keys, and wallet in easy reach, while metal snap closures are effortlessly stylish.
The jacket was designed with wrinkle-free front panels to stay crisp and fresh during your travels or life adventures, and an inner loop at the book of the neck lets you hang the jacket wherever you go.
We're proud to partner with Kit and Ace on these lines for men to help them stay cool and refreshed. brrrº combines the powers of natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect ® that instantly and continuously draws heat and moisture away from the skin.
Greyson Debuts Performance Apparel for Men
Modern performance menswear brand Greyson has introduced new lines of apparel made with brrr° cooling fabric that helps keep active men feeling their best while exercising and at play.
Greyson debuted new colors of its popular Guide Sport Performance Tee, which is a fan favorite because it’s the perfect combination of a workout T-shirt and a daily wardrobe essential. The company also introduced a long-sleeve version of the Guide tee that’s perfect for transitional weather and travel.
Also new this spring are fresh colors of the popular Omaha polo, which PGA pro Harry Higgs wears and Golf.com described as “the best polo in golf.”
The Omaha polo has a three-button placket and traditional spread collar that’s polished enough to wear on its own, and elevates the look when worn underneath a sweater or sport jacket.
All of these items are made with brrr° cooling fabric, which uses natural cooling minerals, active wicking and rapid drying that instantly and continuously draw heat and moisture away from the skin for a Triple Chill Effect®️ that lasts and lasts.
Oakley Gloves Elevate Cool Comfort
People with active lifestyles deserve gloves that work as hard as they do.
New lines of gloves by Oakley feature brrr° cooling fabric that draws heat and moisture away from the skin for superior comfort and all-day cooling performance.
The Oakley Warm Weather Gloves are lightweight yet rugged for demanding mountain trail biking conditions. With an articulated fit, Lycra binding, an elastic cuff, silicone prints on the thumb and first two fingers to enhance grip, and a palm that’s Ax Quattro touch-screen compatible, the Oakley Warm Weather Gloves are designed for superior function.
The Oakley All Conditions Gloves have knuckle protection, reinforced padding opposite the thumb to help prevent cyclist’s palsy, an adjustable elastic cuff, and Lycra binding for maximum mobility. The seamless Ax Laredo palm offers exceptional dexterity, and the gloves feature touch screen compatible silicone prints on the thumb and first two fingers.
Both styles feature brrr° cooling material on the back of the hand that works with the Hydrolix moisture management system to keep cyclists cool and comfortable when life brings the heat.
brrr° combines the powers of natural cooling mineral, active wicking, and rapid drying to create a Triple Chill Effect®️ that combine to immediately and continually reduce the temperature of your skin. Each brrr° fabric is independently lab tested and proven to keep you cooler.
All-day Cooling Comfort with Striker brrr° Hoodies
For peak performance, fishermen need clothing and gear that are best-in-class.
That’s why we’re hooked on these long-sleeve hoody cooling performance shirts by Striker made with brrr° cooling fabric.
The Alpha brrr° hoody by Striker is an ultra-lightweight shirt that instantly and continuously draws heat and moisture away from the skin so fishermen can stay comfortable under the punishing heat from mother nature.
With superior wicking and active drying, the Alpha hoody has a four-way stretch from the nylon/spandex fabric blend and a relaxed fit for complete freedom of movement, making it one of the most comfortable hoodies in Striker’s Coolwave™ lineup.
The fabric offers UPF 50+ sun protection and a 3-panel hood to shield outdoorsmen from the sun’s damaging UVA and UVB rays.
A hidden sunglass cleaning cloth at the hem and saltwater-friendly non-corrosive materials make the Alpha brrr° hoody by Striker a year-round favorite for fishermen and other outdoor sports enthusiasts.
Ladies Can Stay Stylishly Cool With Kit and Ace Featherlight Clothes
Nobody wants to be hot and bothered, and these styles from Kit and Ace will help women stay cool and confident this summer.
Made with brrrº cooling fabric, the Featherlight Shorts feature front hand pockets and a hidden earbud pocket on the right. The elastic waistband at the back provides ultimate comfort, and the seams are sewn with special thread that won't irritate sensitive skin.
Heading into the office or someplace that might be chilly? Kit and Ace created these Featherlight Pants for a polished look that won't let you overheat. They have the same design features as the Featherlight Shorts and fall just above the ankle. They're also easily packed for vacations or anywhere else life might take you.
Warm weather office wardrobes are also getting a boost with the Featherlight Packable Blazer for women, which is made with brrrº cooling fabric that's super stretchy and has an articulated stretch sleeve that allows easy movement. Secured zippered hand pockets let you store your phone, keys, and other essentials with confidence, and there is a large zippered pocket for your passport or other valuables. The blazer is perfectly structured and doesn't have bulky shoulder pads so the silhouette is slimming and flattering.
Kit and Ace relies on brrrº cooling fabric to elevate the functionality and comfort of its garments. brrrº uses natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect® that instantly and continuously draws heat and moisture away from the skin.
Ultimate Comfort from Vineyard Vines
Men with busy lives want performance and comfort in their clothes, and we’re excited about this new line of On-The-Go shirts from Vineyard Vines that help keep men cool and crisp all day long.
Made with brrr° cooling performance fabric in a cotton-nylon-spandex blend, Vineyard Vines On-The-Go shirts for men feature our secret blend of natural cooling minerals, active wicking, and rapid drying that create a Triple Chill Effect that instantly and continuously draws heat and moisture away from the skin.
The redesigned On-The-Go shirts have trimmed sleeves for a cleaner look, and the fit is slimmer through the chest. The hem can be worn tucked or untucked for complete flexibility at work and at play, with buttoned barrel cuffs and a chest pocket for a polished look that is both professional and casual.
Vineyard Vines On-The-Go shirts for men are available in a variety of colors and sizes, and they are great pieces for layering. They have plenty of stretch for total comfort and can be machine washed for ease of use.
brrr° fabrics are independently lab tested and proven to outperform other products on the market. With a cool-to-the-touch sensation that differentiates products at the point of sale, brrr° fabrics draw moisture and heat away from the body for a cooling sensation that lasts all day.
Stay Cool in the Great Outdoors
People who spend a lot of time doing outdoor sports and activities often struggle with the brutal heat of the sun. Overheating, dehydration, and fatigue can cause distraction and hurt endurance.
That’s why we’re excited about a new line of cooling neck gaiters from Striker, a leader in outdoor performance apparel and accessories.
The Striker Stretch Fit brrr° Gaiter is powered by the brrr° Triple Chill Effect, which combines natural cooling minerals, active wicking, and rapid drying to draw heat and moisture away from the skin. The fabric wicks and dries faster than other materials, and it’s independently lab tested and proven to keep you cooler.
With 4-way stretch, UPF 50+ sun protection, and saltwater friendly non-corrosive material, the Striker Stretch Fit brrr° Gaiter will help you stay comfortable and perform your best.
One size fits most, and the Striker gaiters come in several patterns and colors to complement any wardrobe.
Keeping Horses Cool and Comfortable
Many horses struggle with hoof concussion, injuries while jumping and other bone or tendon issues that can prevent them from their best performance.
Owners and trainers often rely on sports medicine boots that offer support yet still give the animal freedom of movement.
However, horse boots can be hot and sweaty because they trap heat and moisture.
Professional’s Choice, a leader in equine leg care that introduced the original Sports Medicine Boot in 1990, partnered with brrr° to create advanced horse boots made with cooling fabric.
Professional’s Choice 2XCool Sports Medicine Boots feature brrr°’s natural cooling minerals, active wicking, and rapid drying technologies that create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin.
The boot also has a specially designed suspensory strap, which provides support to the tendons and ligaments in the horse’s lower limb and prevents hyperextension of the fetlock joint.
Keeping horses cool and comfortable improves endurance and helps them feel confident so they can perform their best in the show ring and have quicker recoveries from injuries.
We think that’s pretty cool.
