brrrº News

The leader in cooling fabric technology creates new performance cooling textile aimed at the athletic and fitness market. Athletes, trainers, coaches, and anyone with an active lifestyle deserves to wear better …Learn More

Even the best employees will make mistakes at work from time to time — it’s part of being human. Leaders want their team members to come to them quickly and …Learn More

The textile industry has made leaps and bounds in recent years by developing numerous performance fabrics that are changing our lives in ways large and small. Major advances in performance fabric …Learn More

Some people gravitate toward performance fabric because it helps keep them cool. Others may be more interested in wicking and rapid drying functionality. For some consumers, wrinkle resistance and machine washability might …Learn More

Atlanta Business Chronicle Leadership Trust By Atlanta Expert Panel Atlanta Business Chronicle Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in Atlanta. A business performs best when leadership has …Learn More

The women’s undergarments industry is going through radical changes, and much of it revolves around functionality and comfort. Startup brands such as True & Co., ThirdLove and Shapermint are taking cues …Learn More

The global coronavirus pandemic is truly an unprecedented situation that is affecting our families, our businesses and our way of life. Our thoughts go out to those who are sick …Learn More

Advances in cooling performance technology were hot topics on the January trade show circuit, and brrr° was delighted to be front and center in those conversations. We kicked off the month with …Learn More

Atlanta Business Chronicle Leadership Trust By Mary-Cathryn Kolb , Founder CEO at brrrº The early years of most startups are lean and mean, with modest funding that probably came from friends, …Learn More