How Fabric is Changing Our Lives
The textile industry has made leaps and bounds in recent years by developing numerous performance fabrics that are changing our lives in ways large and small. Major advances in performance fabric …Learn More
What Can Performance Fabric Do For You?
Some people gravitate toward performance fabric because it helps keep them cool. Others may be more interested in wicking and rapid drying functionality. For some consumers, wrinkle resistance and machine washability might …Learn More
Six effective ways to secure customer feedback feat. brrrº
Atlanta Business Chronicle Leadership Trust By Atlanta Expert Panel Atlanta Business Chronicle Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in Atlanta. A business performs best when leadership has …Learn More
What Women Want: Undergarments That Keep Them Cooler & More Comfortable
The women’s undergarments industry is going through radical changes, and much of it revolves around functionality and comfort. Startup brands such as True & Co., ThirdLove and Shapermint are taking cues …Learn More
Our Commitment to You During COVID-19
The global coronavirus pandemic is truly an unprecedented situation that is affecting our families, our businesses and our way of life. Our thoughts go out to those who are sick …Learn More
Talking About Cooling Comfort at Trade Show Trifecta
Advances in cooling performance technology were hot topics on the January trade show circuit, and brrr° was delighted to be front and center in those conversations. We kicked off the month with …Learn More
Amplifying the Cooling Effects of brrr°
By Fiona Haran 14 January 2020 The company behind the Triple Chill Effect fabric technology plans to roll out some new products this year resulting from further development of its cooling minerals. Fiona …Learn More
Innovate or die: Make R&D a priority even when budgets are tight
Atlanta Business Chronicle Leadership Trust By Mary-Cathryn Kolb , Founder CEO at brrrº The early years of most startups are lean and mean, with modest funding that probably came from friends, …Learn More
CNBC Upstart 100 Recognizes brrr° as an Innovative Leader
By Mary-Cathryn Kolb, Founder & CEO of brrr° Each year, a panel of editors and business leaders at CNBC select 100 of the most influential startup companies in the nation. The judges …Learn More
brrr° Founder & CEO Mary-Cathryn Kolb Selected for EY Entrepreneurial Winning Women™ Class of 2019
ATLANTA — November 6, 2019 – EY announced today that Mary-Cathryn Kolb, Founder and CEO of cooling fabric innovator brrr°, was chosen as one of the 13 women founders selected …Learn More
Exploring the Future of Cool at the Functional Fabric Fair in NYC
Performance fabrics are making major advances with better wicking technology, more stretch and greater breathability to keep us comfortable as we go about our everyday lives. We think fabrics should also …Learn More
Say Goodbye to Hot, Sweaty Denim With brrr° Cooling Technology
When Levi Strauss and Jacob Davis patented their riveted denim work pants a century and a half ago, comfort wasn't exactly top of mind for the rugged garments that were …Learn More