Some people gravitate toward performance fabric because it helps keep them cool.

Others may be more interested in wicking and rapid drying functionality.

For some consumers, wrinkle resistance and machine washability might be the most important consideration.

And for people with sensitivity to sun exposure, the ultraviolet protection factor (UPF) of clothing might tip their purchasing decision.

Performance fabric has come a long way in recent years, with innovative companies focusing their research and development efforts on integrating many of these benefits into their textiles.

As a leader in cooling fabric technology, brrr° has worked hard to incorporate all of these benefits into its textiles.

We combine the powers of natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin for all-day comfort.

brrr° fabrics are machine washable, and many are also wrinkle-resistant for hassle-free laundering. The majority of our fabrics have a UPF of 50+, and some of them have a UPF of 200+. Each of our products is independently lab tested to prove its superior cooling, wicking, and drying capabilities.

As we continue to invest significantly in R&D to develop new cooling fabrics that have more qualities and characteristics that consumers want, we are committed to finding new ways to make our cooling fabrics even better in our next-generation offerings. 

Find out more about brrr°’s library of hundreds of cooling fabrics by reaching out to us here.