brrr°’s Banerjee Speaks ‘The Future of Cool’ at AATCC International Conference
brrr° Chief Scientist, Apurba Banerjee will be a featured speaker at the International Conference of the American Association of Textile Chemists and Colorists (AATCC) that’s happening this week in Fort Worth, Texas.
Banerjee was invited to give an educational talk about technology and process innovation titled “The Future of Cool: Advances in Cooling Technologies for Fabric.”
She discusses human thermoregulation, clothing physiology, thermal balance, and recent advances in cooling technology, such as the use of natural cooling minerals that are embedded into the yarns to create an instant and permanent cooling sensation.
brrr° combines cooling minerals with active wicking and rapid drying to create a “Triple Chill Effect” that draws heat and moisture away from the skin.
Banerjee will also talk about where cooling technology will go next as new developments such as nanotechnology are explored.
Light Layers Create Comfort During Transitional Weather
It’s a tricky time of year, with chilly temperatures in the morning followed by warm afternoons and cool evenings.
To stay comfortable all day long, choose a couple of light layers so you can add or remove warmth throughout the day.
Polos or these button-down brrr° performance shirts by Southern Tide paired with a light sweater or cardigan are a great choice for the office. For more formal wear for business meetings, you can’t beat the Jos. A. Bank 1905 Collection of suits featuring a brrr° comfort lining.
For Casual Fridays, trips to the gym and casual weekend wear, we love this men’s Hybrid Short Sleeve Crewneck T-Shirt from The Gap featuring brrr° cooling technology to keep you dry and cool all day long.
If you tend to overheat at night, this line of brrr° High Performance Cooling Sheet Sets by Downlite will help you stay comfortable so you get better quality rest.
brrr°’s cooling natural minerals are embedded right into the yarn of the fabric, so it won’t ever face or wash out. We combine the minerals with active wicking and rapid drying to create a “Triple Chill Effect” that outperforms other products in independent lab tests.
brrr° CEO & Founder Kolb Joins ABC Leadership Trust
Congratulations to brrr° Founder & CEO Mary-Cathryn Kolb in being invited to join the Atlanta Business Chronicle’s Leadership Trust.
The Leadership Trust brings together business executives in major cities to share insights and advice with their peers.
Executives have discussed topics such as how to raise early-stage capital, how to find the best vendors for professional services such as legal and marketing, and how to navigate challenges that are common in a startup’s early years.
Kolb will be featured in virtual roundtables and articles in the coming months, and we’ll be sure to share them here and on our social channels. Kolb was named Small Business Person of the Year in 2018 by the Atlanta Business Chronicle, the leading business paper in metro Atlanta.
brrr° Expands Sales Team with Textile Veterans Kremidas & Henao
We’re excited to add a pair of seasoned textile and apparel industry veterans to team brrr°.
Molly Kremidas and Valentina Henao bring half of a century of combined experience and knowledge to brrr°’s growing sales team.
Kremidas was formerly Director of Sales for North America for compostable packaging firm TIPA. Earlier in her career, she oversaw product innovation and marketing at Nilit and worked at the C9 collaboration between Target Corp. and Champion (now part of Hanes Brands Inc.).
Henao ran her own independent fabric consultancy for several years before joining brrr°, and earlier in her career, she worked at ITW Graphics Asia, Rethink Fabric, The Dow Chemical Company and The Moret Group. She began her career in sourcing at DuPont and INVISTA.
“Molly and Valentina bring incredible knowledge and relationships across the entire industry to brrr°, and we are so pleased to have them,” said Julie Brown, Vice President of Sales at brrr°.
Why Cooling Fabric Keeps You More Comfortable in the Winter Months
People often ask us why they should use brrr° cooling fabric in the winter.
The thing is, we still overheat and get sweaty even when it’s cold outside.
When we exercise or sit in an overheated room at the office or crowd into a packed room for a social gathering, many of us get hot and clammy.
Fabrics that could draw away the heat and moisture would help keep us more comfortable and refreshed.
brrr° technology combines natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect that keeps you feeling fresh and confident all day long and all year long.
The cooling properties of our fabric are independently lab tested and verified, which means they are proven to keep you cooler.
Find out how brrr° cooling technology can make your fabric even better. You can reach out to us here.
brrr°’s Apurba Banerjee Speaks at SYFA Conference About Advances in Cooling Fabric
brrr° Chief Scientist Apurba Banerjee, PhD, is delivering a compelling presentation today about how synthetic fibers are revolutionizing cooling fabric.
Banerjee is featured as the second speaker at the fall conference in Charlotte, North Carolina. hosted by the Synthetic Yarn and Fabric Association (SYFA), a non-profit trade group that represents suppliers and manufacturers in the synthetic fiber industry.
In her talk titled “Chill Out,” Banerjee explores advances in synthetic fibers such as thermal regulation through nano structures and recycled polyester.
Banerjee also discusses some misinformation in the marketplace, with some products being labeled as “cooling” when in reality they only wick away moisture.
“The term cooling should be reserved for fabrics that actually draw away heat,” Banerjee says.
brrr° uses natural cooling minerals embedded right in the yarn combined with active wicking and rapid drying to create a Triple Chill Effect that is instant and permanent.
brrr° Selected for ATDC NY Venture Showcase
brrr° Founder & CEO Mary-Cathryn Kolb is headed to New York City to be part of the ATDC NY Venture Showcase that connects up-and-coming entrepreneurs with dozens of institutional investors.
brrr° was one of just 14 companies chosen to join the road trip, which is being organized by the state of Georgia’s ATDC technology business incubator.
Participants will meet with dozens of venture capitalists and other institutional ventures at a private event hosted by Silicon Valley Bank at their office on Park Avenue in Manhattan’s Kips Bay neighborhood. Other sponsors include the Metro Atlanta Chamber of Commerce, Aprio, Morris Manning & Martin and DLA Piper.
“This is a terrific opportunity to get in front of New York institutional investors and share our strategy and vision with them,” said Mary-Cathryn Kolb, Founder and CEO of brrr°. Atlanta-based brrr° is in the midst of raising $3 million to $5 million in equity capital.
brrr°’s Apurba Banerjee Elected Chair & Vice Chair of AATCC Committees
Congratulations to brrr°’s Chief Scientist Apurba Banerjee, Ph.D., on being elected to serve in 
leadership positions on several committees of the American Association of Textile Chemists and Colorists (AATCC).
Banerjee was named Vice Chair of the C3 Technical Committee on Research (TCR), which is often a pathway to serving on the association’s Executive Committee on Research in the future. Her three-year term begins in January.
She was also named Chair of the Yarn and Other Substrate Committee, which is a subcommittee of the Thermoregulation Committee, and she was elected as Vice Chair of the Young Professionals Committee.
“It’s a privilege to serve alongside some of the brightest minds in the textile industry as we work together toward a common goal of advancing technology and functionality,” Banerjee said.
Banerjee earned a Ph.D. in polymer, fiber and textile sciences from The University of Georgia, and she holds a Bachelor of Technology degree in textile and fiber processing from the Institute of Chemical Technology (formerly known as UDCT) in Mumbai, India. She was also a graduate research assistant at Colorado State University.
brrr° Chosen to Present at Emory RAISE Forum Investor Conference
brrr° is excited to be selected as one of eight companies chosen to present at the Emory RAISE Forum conference today hosted by the Goizueta Business School at Emory University in Atlanta.
The prestigious conference connects fast-growing startups that are already generating revenue with interested and active investors who are looking to place $1 million to $5 million in capital to close the gap in funding sources at higher levels.
Leaders of startups also receive consulting and mentoring from professors and other business leaders in the community.
“We look forward to sharing our business strategy with investors at the RAISE Forum as we prepare to raise $3 million to $5 million in equity funding,” said brrr° Founder and CEO Mary-Cathryn Kolb.
The RAISE Forum was created seven years ago by early stage investor Barry Etra to encourage collaboration across the entrepreneurial ecosystem in the Southeast, and is now a pillar of the Entrepreneurship program at Emory’s Goizueta Business School.
brrr°’s Banerjee Discusses Fashion and Function
For centuries, fashion was driven by beauty standards that seem downright barbaric today: tight corsets, heavy layers, and stiff structures that restricted movement.
Thankfully, today’s fashion is married with function and our clothing is more stretchy, breathable and comfortable to wear as we go about our daily lives at work and at play.
For a long time, Lycra and Spandex were considered cutting edge – clothes that included these ingredients fit better and had a perceived performance edge.
Now it’s time for our clothes to take another leap forward with smarter materials that can actually draw heat and moisture away from our bodies to keep us cooler, says brrr° Material Scientist Apurba Banerjee, Ph.D.
Yet cooling technology is shrouded in mystery.
Some companies claim that their clothes cool, but what they really mean is that they are good at wicking.
“We think it’s time for the textile industry to adopt a standard definition for ‘cooling’ and that should mean it has an innate cooling sensation that can be felt even when you’re not sweaty,” said Banerjee, who gave a well-attended presentation on the subject titled “Don’t Sweat It!” at the recent Functional Fabric Fair by Performance Days in New York City.
brrr° is a pioneer in cooling fabric, with patent-pending technology that achieves an instant and permanent cooling sensation by combining natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect™” that won’t ever fade or wash out.
Cooling technology is jumping beyond the athletic and fashion industries to also be used in denim, footwear, bedding, car seats, office chairs, baby blankets, uniforms, and medical applications.
