Talking About Cooling Comfort at Trade Show Trifecta


Advances in cooling performance technology were hot topics on the January trade show circuit, and brrr° was delighted to be front and center in those conversations.

We kicked off the month with the Texworld show in New York, where we debuted our new pop art campaign that highlights the cooling comfort of brrr° technology. We create a Triple Chill Effect by combining the powers of natural cooling minerals, active wicking and rapid drying for a crisp, fresh experience that lasts all day.

At the PGA Show 2020 in Orlando, our customer Southern Tide had a beautiful display of shirts and other apparel made with brrr° cooling technology. Attendees loved the cool-to-the-touch sensation of the button-downs, shorts, and polos.

We wrapped up January with a strong appearance at the Outdoor Retailer Snow Show in Denver, where the coolest new apparel and gear are on display.

Staying cool and comfortable all year long is essential, even in chilly temperatures. The wicking and drying capabilities of brrr° fabric help you perform better and feel your best during winter activities such as skiing, snowboarding, hunting, running or whatever else you have planned.

Although we’ve been working hard, we’re not working up a sweat as we kick-off 2020. You know why. #brrrcool