Some people gravitate toward performance fabric because it helps keep them cool. Others may be more interested in wicking and rapid drying functionality. For some consumers, wrinkle resistance and machine washability might …Learn More
Atlanta Business Chronicle Leadership Trust By Atlanta Expert Panel Atlanta Business Chronicle Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in Atlanta. A business performs best when leadership has …Learn More
The women’s undergarments industry is going through radical changes, and much of it revolves around functionality and comfort. Startup brands such as True & Co., ThirdLove and Shapermint are taking cues …Learn More
The global coronavirus pandemic is truly an unprecedented situation that is affecting our families, our businesses and our way of life. Our thoughts go out to those who are sick …Learn More
Advances in cooling performance technology were hot topics on the January trade show circuit, and brrr° was delighted to be front and center in those conversations. We kicked off the month with …Learn More
By Fiona Haran 14 January 2020 The company behind the Triple Chill Effect fabric technology plans to roll out some new products this year resulting from further development of its cooling minerals. Fiona …Learn More
Atlanta Business Chronicle Leadership Trust By Mary-Cathryn Kolb , Founder CEO at brrrº The early years of most startups are lean and mean, with modest funding that probably came from friends, …Learn More
By Mary-Cathryn Kolb, Founder & CEO of brrr° Each year, a panel of editors and business leaders at CNBC select 100 of the most influential startup companies in the nation. The judges …Learn More
ATLANTA — November 6, 2019 – EY announced today that Mary-Cathryn Kolb, Founder and CEO of cooling fabric innovator brrr°, was chosen as one of the 13 women founders selected …Learn More
Performance fabrics are making major advances with better wicking technology, more stretch and greater breathability to keep us comfortable as we go about our everyday lives. We think fabrics should also …Learn More
When Levi Strauss and Jacob Davis patented their riveted denim work pants a century and a half ago, comfort wasn't exactly top of mind for the rugged garments that were …Learn More
When we began brrr° with a vision of creating cooling fabrics, we knew it would be important for consumers to be able to quickly and noticeably tell that our products …Learn More