Cooling fabric innovator brrr° is showcasing dozens of performance fabrics from its library at the Functional Fabric Fair in Portland, Oregon — including monocomponent fabrics that have superior stretch, new brrr° Pro recycled fabrics, and lightweight fabrics.
Since the company was founded in 2014 by a former SPANX executive, brrr° has since become a leading cooling ingredient brand favored by dozens of major retailers including Tom Brady’s Brady Brand, golf lifestyle and influencer brand Greyson, Adidas, Under Armour, Southern Tide, Vineyard Vines, and Pajamagram.
brrr° instantly and continuously draws heat and moisture away from the skin to help lower your skin temperature and keep you more comfortable and confident all day long.
The patented cooling technology is independently tested by globally recognized labs and proven to outperform other brands with a trifecta of natural cooling minerals, active wicking, and rapid drying that create a “Triple Chill Effect.”
brrr° also offers superior UPF sun protection, and the fabric is machine washable. brrr° cooling technology is permanently embedded in the structure of the yarn so it lasts for the entire lifetime of the garment, and it won’t ever fade or wash out.
While many brands market themselves as “cooling,” they don’t actually draw heat away from the skin — they just wick away moisture. Some use chemical sprays and coatings to achieve a cooling sensation, and some products have to be wet to activate cooling.
brrr°’s proprietary cooling minerals feel cool to the touch and begin working on contact with the skin, and they keep actively drawing heat away from the skin the longer the fabric touches your skin.
Recently brrr° introduced a new performance cooling yarn called brrr° Pro, which uses micro cooling minerals to amplify the cooling sensation, plus hyper wicking and performance drying. brrr° Pro is also available in recycled blends and EcoVero viscose fibers by Lenzing made from sustainable and responsibly sourced wood to minimize the environmental impact.
brrr° is also showcasing a new line of monocomponent fabrics that are in the final stages of development, and ultra lightweight fabrics that maximize airflow and breathability.
Learn more at brrr.com.
Read the full Textile Insight article here.
