Our longtime partner Southern Tide recently introduced a brrr° collection for late summer and fall that is effortlessly cool.

Southern Tide offers a range of activewear for men including the brrr°-illiant Performance Hoodie, brrr°-illiant Performance T-shirt, brrr°-eeze polo in stripes and solids, brrr°-die Performance Shorts, and a line of brrr° Intercoastal Sport Shirts in a variety of patterns and colors.

For ladies, Southern Tide has a new line of brrr°-illiant Performance Hoodies that are perfect for running errands, a morning workout, lounging at home, or adding an easy lightweight layer when the weather finally turns chilly.

There is also a new brrr° Performance Short for women with on-seam hand pockets and a non-rolling elastic waistband that pairs perfectly with the brrr°-illiant Tie Back Tank.

These new Southern Tide garments are made with brrr° cooling fabric, which scavenges heat and moisture to keep you cooler, drier, and more comfortable all day long.

brrr° combines natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that is scientifically lab tested and proven to keep you cooler.