brrrº CEO, Mary-Cathryn Kolb

brrr° Founder & CEO Mary-Cathryn Kolb is headed to New York City to be part of the ATDC NY Venture Showcase that connects up-and-coming entrepreneurs with dozens of institutional investors.

brrr° was one of just 14 companies chosen to join the road trip, which is being organized by the state of Georgia’s ATDC technology business incubator.

Participants will meet with dozens of venture capitalists and other institutional ventures at a private event hosted by Silicon Valley Bank at their office on Park Avenue in Manhattan’s Kips Bay neighborhood. Other sponsors include the Metro Atlanta Chamber of Commerce, Aprio, Morris Manning & Martin and DLA Piper.

“This is a terrific opportunity to get in front of New York institutional investors and share our strategy and vision with them,” said Mary-Cathryn Kolb, Founder and CEO of brrr°. Atlanta-based brrr° is in the midst of raising $3 million to $5 million in equity capital.