That’s a Wrap: FFF NYC Show Was a Hit
Our team just got back from the Functional Fabric Fair show in NYC powered by Performance Days, where we debuted our best moisture management cooling fabric, brrr°X, and showcased our …Learn More
Introducing brrr°X Moisture Release Cooling Fabric for Sports & Active Apparel
We're excited to introduce a new advanced moisture management cooling fabric for sportswear, active, and outdoor apparel: brrr°X. Made with a proprietary engineered X-shaped yarn technology that increases the surface area …Learn More
brrr° VP David Ludd Featured in Runstyle Magazine
We are excited to see brrr° VP of Sales & Marketing David Ludd featured as a subject matter expert on cooling performance fabric in Runstyle magazine. Reporter Emily Walzer writes …Learn More
Textile World: Christopher Heyn Appointed Chief Executive Officer Of brrr°
ATLANTA, GA — July 18, 2025 — brrr°, a supplier of advanced cooling and comfort fabric technologies, today announced the appointment of Christopher Heyn as Chief Executive Officer. Heyn has …Learn More
Atlanta Business Chronicle: Atlanta-based fabric company brrr° appoints new CEO
By Rachel Cohen Noebes — Staff Reporter, Atlanta Business Chronicle Jul 18, 2025 “Brrr” isn’t something many people in Atlanta have said lately, given the scorching temperatures. However, today may be an exception. Atlanta-based Brrr, a …Learn More
Christopher Heyn Appointed Chief Executive Officer of brrr°
brrr°, a leader in advanced cooling and comfort fabric technologies, today announced the appointment of Christopher Heyn as Chief Executive Officer. Heyn has been serving as Executive Chairman and will …Learn More
brrr° Can Help Keep You Cooler and More Comfortable as Heatwave Grips the Nation
More than 170 million people in the central and eastern regions of the country are grappling with an extreme heatwave in late June as temperatures break past 100°F (38°C) in …Learn More
Our Partners Saudia Airlines & Landor Were Featured in Fast Company Innovation Article
We were thrilled to see that our partners Saudia Airlines and Landor were featured in this terrific article in Fast Company about the power of innovation and how it can …Learn More
brrr° News: Apparel Sales and Marketing Executive David Ludd Joins brrr°
Veteran apparel and footwear sales and marketing executive David Ludd has joined brrr° as Vice President of Sales and Marketing as the global leader in cooling performance fabric begins its …Learn More
Talking Cool Comfort at FFF Performance Days in Munich
Our team had a terrific time at the Functional Fabric Fair powered by Performance Days trade show in Munich last week, where we showcased some of our best-selling cooling performance …Learn More
Sourcing Journal article: How brrr°’s Cooling Fabric Brings Comfort in Hot Climates
By SJ Studio November 27, 2024 11:30am As global temperatures rise and heat waves become more frequent, consumers are seeking ways to prevent heat stroke, dehydration and sunburn. Heat waves not only strain …Learn More
Celebrating a Decade of Cool Comfort
Ten years ago, I founded brrr° with a vision of revolutionizing the cooling fabric industry to improve the fabrics we wear and touch in our everyday lives. We have done …Learn More