Veteran apparel and footwear sales and marketing executive David Ludd has joined brrr° as Vice President of Sales and Marketing as the global leader in cooling performance fabric begins its …Learn More
Our team had a terrific time at the Functional Fabric Fair powered by Performance Days trade show in Munich last week, where we showcased some of our best-selling cooling performance …Learn More
By SJ Studio November 27, 2024 11:30am As global temperatures rise and heat waves become more frequent, consumers are seeking ways to prevent heat stroke, dehydration and sunburn. Heat waves not only strain …Learn More
Ten years ago, I founded brrr° with a vision of revolutionizing the cooling fabric industry to improve the fabrics we wear and touch in our everyday lives. We have done …Learn More
As our planet continues to warm at a rapid pace—resulting in more extreme weather events and heat domes—consumers are increasingly interested in sustainable fabrics that reduce their carbon footprint or …Learn More
Featured Guest: Courtney Williams, Vice President of Operations and Product Development at brrr° Hosted by Lori Atone and Dan McGowan Listen to the episode Dan: From the products we use to the components …Learn More
The New York Times had a great series of articles this summer about heat domes, heat waves, and how people are struggling to adapt to our rapidly warming planet. The Times published …Learn More
This clothing cools! Climate change brings with it many changes that we humans have to adapt to. The most obvious is the rising temperatures, which reach new record levels almost …Learn More
Our team is looking forward to attending the annual Performance Days trade show, which takes place in Munich, Germany from March 20-21 this year. We’ll be in Booth #C14, and we’re …Learn More
By Jim Dallke – Editor, American Inno November 16, 2023 To spotlight some of the country’s promising women-led startups, American Inno has compiled its first national Female Founders to Watch list, a collection of startup leaders …Learn More
It’s been several decades since a major athletic brand introduced clothing that had better wicking capabilities for improved moisture management. Although they were widely marketed as “cooling,” those garments were really …Learn More
DESIGN | HEAT WAVE By Emily Walzer / September 22, 2023 Every runner knows that shoes are critical for achieving peak performance, but now, with temperatures routinely reaching triple digits, clothing may …Learn More