This clothing cools! Climate change brings with it many changes that we humans have to adapt to. The most obvious is the rising temperatures, which reach new record levels almost …Learn More
Our team is looking forward to attending the annual Performance Days trade show, which takes place in Munich, Germany from March 20-21 this year. We’ll be in Booth #C14, and we’re …Learn More
By Jim Dallke – Editor, American Inno November 16, 2023 To spotlight some of the country’s promising women-led startups, American Inno has compiled its first national Female Founders to Watch list, a collection of startup leaders …Learn More
It’s been several decades since a major athletic brand introduced clothing that had better wicking capabilities for improved moisture management. Although they were widely marketed as “cooling,” those garments were really …Learn More
DESIGN | HEAT WAVE By Emily Walzer / September 22, 2023 Every runner knows that shoes are critical for achieving peak performance, but now, with temperatures routinely reaching triple digits, clothing may …Learn More
As consumer demand for cooling fabric grows, performance fabric is quickly becoming an essential, no matter the month. In the past, many thought cooling fabric was a hot-weather item. However, that …Learn More
Cooling fabric innovator brrr° is bringing its advanced performance technology to more brands across the globe and across the athletic and outdoor categories — and far beyond. The company’s patented process combines the …Learn More
Courtney Cruzan, our Vice President of Operations & Product Development, recently did some hard core backpack hiking in the Sierra Mountains in California and put several shirts made with brrr° …Learn More
Our team just wrapped up a successful trip to New York City for the Functional Fabric Fair summer show powered by Performance Days, which brings together thousands of apparel executives, …Learn More
For more than four decades, brands have marketed cooling clothing to consumers by touting how well it wicks away moisture. In fact, when a major athletic brand introduced a new …Learn More
David Chu, founder of men’s outerwear and sportswear company Nautica, makes strategic investment in brrr° and joins Board of Directors. Chu will collaborate with brrr° on fabric design and sales …Learn More
When she was an executive at SPANX, Mary-Cathryn Kolb kept thinking about the versatility of the tiny yarns that worked so hard to shape and support bodies. She would often wonder …Learn More