SportsTextiles: brrr° Leads in Cooling Performance Fabric
Cooling fabric innovator brrr° is bringing its advanced performance technology to more brands across the globe and across the athletic and outdoor categories — and far beyond.
The company’s patented process combines the powers of natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin.
In independent third-party lab tests brrr° is proven to keep you cooler, and brrr° fabrics consistently outperform other brands.
The cooling technology of brrr° is permanently embedded in the structure of the yarn when it’s manufactured, so it won’t ever fade or wash out over time. And unlike wet “snap” towels, brrr° works when it’s dry and the cooling effects can be felt for the entire time brrr° fabric touches the skin.
There are also versions of brrr° made with recycled material, and sustainable material such as hemp. brrr° holds GRS certification in accordance with Global Recycled Standards, which shows customers and consumers that companies are committed to meeting internationally recognized sustainability standards and practices.
Since the startup was founded in 2014, brrr° has quickly become a leader in cooling textile technology.
The superior cooling powers of brrr° fabrics are now integrated in a wide variety of garments made by major athletic and activewear brands including BRADY by Tom Brady, Adidas, Greyson, Strafe Outerwear, and numerous brands in Europe such as Jack Wolfskin, Triumph, Martini and many more.
brrr° also has crossover appeal far beyond the athletic space. The cooling fabric brand is being used in athleisure, casual wear, business apparel, undergarments, pajamas, bedding by Sheex, baseball hats by 47 Brand, compression sleeves for people who have lymphedema, sports medicine support boots for horses, and more.
In addition to its appeal during the hot months of the year, brrr° is gaining popularity in base layer clothing and activewear for year-round comfort and dryness because it supports the body’s natural thermoregulation.
“Consumers care deeply about conserving resources and minimizing environmental impact, and brrr° can help keep you more comfortable all year long,” said Mary-Cathryn Kolb, Founder and CEO of brrr°. “When your body can regulate its own temperature more effectively, you won’t use as much cooling and heating energy.”
Founded by a SPANX executive
brrr° began as a kernel of an idea when Kolb was an executive at shapewear brand SPANX. She often reviewed and analyzed new products the company was developing, and kept thinking about the versatility of the tiny little fibers that worked so hard to shape and support our bodies.
She wondered about the other things those fibers could do to keep people more comfortable. Could they draw away heat, wick away moisture, and dry faster?
Kolb founded Atlanta-based brrr° in 2014 with a simple vision: to develop innovative cooling fabrics that could actually reduce the temperature of our skin to keep us cooler and more comfortable as we went about our everyday lives.
“We knew there had to be a way for our clothes to actively draw away heat and moisture to keep us cooler,” said Kolb, who has more than 20 years of experience in apparel and textiles.
brrr° scientists researched, developed and tested hundreds of formulas before they settled on a proprietary blend of natural cooling minerals, active wicking and rapid drying — which became the patented technology behind brrr°.
brrr° creates a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin. Every brrr° fabric is independently tested by globally recognized labs and proven to keep you cooler.
Patented cooling fabric technology
It’s been almost a decade since brrr° was started, and the award-winning company has become a recognized leader in performance cooling fabrics. brrr° holds several patents and is constantly investing in R&D to develop the next generation of cooling textiles.
The company created a performance cooling product called brrr° Pro that uses micro cooling minerals to amplify the cooling sensation, plus hyper wicking and performance drying.
In independent lab testing, brrr° Pro Polyester scored 0.194 in Q-MAX cool-touch testing, which was 81% better than another brand of cooling fabric and 53% better than a comparable performance polyester. It also outperformed in wicking and drying tests.
“brrr° Pro intensifies the cooling sensation because there is more surface area for our micro cooling minerals to draw heat and moisture away from the skin,” Kolb said.
Work, play — and everything in between
As it gains global brand recognition and is adopted by numerous international brands, brrr° continues to draw interest from retailers across many apparel categories.
Beyond the natural fit for sports, athletic and activewear, brrr° is now used in everything from office attire such as button-down shirts, dresses, casual resort wear, polos, shorts, and everyday t-shirts. In response to consumer demand, many brrr° customers have expanded the cooling fabric to more items, including Southern Tide, Vineyard Vines, and Pajamagram to name a few.
Many retailers are incorporating brrr° into their layering pieces and outdoor wear such as hoodies by Duck Camp and Strafe, and a featherweight performance pullover by Criquet.
brrr° continues to position itself as a year-round essential technology that can make any item of clothing or textile feel even better against the skin as people go about their everyday lives.
“Wherever you are, brrr° helps keep you more comfortable and feeling your best,” Kolb said.
Learn more about brrr° performance cooling fabric technology at brrr.com.
Read the full article here.
Product Testing in the Sierra Mountains!
Courtney Cruzan, our Vice President of Operations & Product Development, recently did some hard core backpack hiking in the Sierra Mountains in California and put several shirts made with brrr° cooling fabric to the test.
brrr° offers superior protection from UV rays, and the natural cooling minerals, active wicking, and rapid drying created a "Triple Chill Effect" that instantly and continuously drew heat and moisture away from the skin.
"It was a lot more comfortable backpacking in the sun with brrr°," Courtney said.
Her in-the-trenches product testing aligns with independent third-party lab tests that show that brrr° cooling fabric consistently outperforms other brands.
Thanks for giving brrr° a rigorous test in the California summertime heat, Courtney!
What a Terrific FFF Show in New York City!
Our team just wrapped up a successful trip to New York City for the Functional Fabric Fair summer show powered by Performance Days, which brings together thousands of apparel executives, product development leaders, designers, and manufacturers to explore the cutting-edge innovations in performance fabrics.
Held at the Javits Center in New York, this year's show focused on advanced performance textiles and other materials such as finishes, trims and accessories.
There was also a focus on sustainability, bio-degradable material, minimizing waste, recycling and re-using.
brrr° was one of the featured participants for performance cooling technology, and displayed hundreds of fabric samples from its vast library of cooling fabrics. We also showed several new headers that recently came out of our development lab in Taiwan.
Some of the most popular brrr° cooling fabrics we displayed, which were also featured on The Loop forum, included:
- brrr° vented print
- brrr° windowvent
- brrr° cooling + biowicking
- brrr° hemp performance
brrr° uses natural cooling minerals, active wicking, and rapid drying to create a "Triple Chill Effect" that instantly and continuously draws heat and moisture away from the skin.
We stand behind the science of our products, so every brrr° fabric is independently lab tested and proven to keep you cooler.
Major brands including Southern Tide, Vineyard Vines, BRADY Brand by NFL quarterback legend Tom Brady, Greyson, and many more use brrr° fabrics to elevate their apparel with performance cooling technology.
Sourcing Journal: Advancing Performance Cooling Fabric Technology with Scientific Proof
For more than four decades, brands have marketed cooling clothing to consumers by touting how well it wicks away moisture. In fact, when a major athletic brand introduced a new line of wicking golf apparel with ultraviolet (UV) protection in the early ’90s, it set a new standard for moisture management. Other brands soon adopted wicking technology, and in the early 2010s, wet “snap” towels became popular.
But while moisture management is important, wicking fabric really just moves moisture around. What if fabric could draw away heat and reduce skin temperature?
In recent years, there has been a proliferation of new cooling fabric technologies. Like predecessors from the ’90s, most wick and dry well. Some use chemical finishes to achieve a cooling effect, which diminish and wash out over time. Some must be wet to activate the cooling effect, which might be sufficient for the gym or mowing the lawn, but isn’t practical for the office or meeting friends for dinner.
To combat these problems and more, cooling fabric innovator brrr° is advancing the category by using natural cooling minerals, active wicking and rapid drying technologies to create a “Triple Chill Effect” scientifically proven to lower skin temperature by several degrees.
brrr° continuously draws heat away from the body, so it keeps cooling the longer you wear it. In independent lab tests, brrr° consistently outperforms other cooling products in cooling, wicking and drying tests under FTTS—a group of standardized tests that can be performed on fabrics to check their cooling, wicking, drying properties and more—and the American Association of Textile Chemists and Colorists (AATCC) standards.
Tom Brady is a fan
In our post-pandemic world, the No. 1 thing consumers want in their clothing is comfort, and 70 percent say they plan to dress more casually from now on, according to a survey by NPD and research by The Wall Street Journal.
Major brands—including BRADY Brand by Tom Brady, Adidas, Jack Wolfskin, Reebok, Greyson, Southern Tide and Vineyard Vines—are already using brrr° cooling technology to elevate their apparel.
“I’ve been living in this thing recently, and it actually lowers your body temperature. Which I need here. It’s perfect for Tampa,” Brady said in a video posted to his Facebook page in 2022. “Listen, I put them to the test this past summer and it made all the difference.”
Consumers also rave about the cooling comfort of apparel made with brrr° fabric. Southern Tide has expanded brrr° fabric to more men’s, women’s and youth clothing, including their bestselling men’s brrr°-die Performance Short.
“Best shorts I have ever owned. They are light and comfortable,” said Ben W., a Southern Tide customer, in an online review.
Sustainability and universal standards
Many companies are setting sustainability goals to reduce their carbon footprint by deepening their recycling programs, minimizing virgin materials usage, switching to replenishable materials and pursuing more eco-friendly products and production methods.
brrr° offers recycled yarns that are Global Recycled Standards (GRS) Certified, which divert material from landfills and reduce the need for virgin material. Because brrr° technology is permanently embedded in the structure of the yarn, it never fades or washes out like the chemical sprays and coatings used by other companies.
As consumers seek better performance from their clothing, there is a pressing need for a universal standard to define the “cooling” category and move toward common testing methods to support cooling fabric claims—similarly to the way UPF sun protection is measured.
brrr° relies on globally recognized independent labs to test its fabrics and prove the science behind its cooling properties.
Adopting universal cooling standards would also reduce confusion among consumers and enhance willingness to buy and try new products. That could encourage more retailers to offer apparel made with performance fabrics that keep consumers cool and comfortable and propel new growth in the category for decades to come.
This article was written by Mary Jane Credeur, founder and principal at The Credeur Group.
To learn more about brrr° cooling fabric technology, visitbrrr.com.
Read the full Sourcing Journal article here.
brrr° Completes $6.3 Million Capital Round as David Chu Joins Board of Directors
brrr° Completes $6.3 Million Capital Round as Designer David Chu Becomes Strategic Investor and Joins Board of Directors
David Chu, founder of men’s outerwear and sportswear company Nautica, makes strategic investment in brrr° and joins Board of Directors. Chu will collaborate with brrr° on fabric design and sales to global manufacturing partners.
ATLANTA — JUNE 1, 2023 — Cooling yarn innovator brrr°® has completed a $6.3 million round of capital that includes a strategic investment by globally recognized designer David Chu.
Chu will join the brrr° Board of Directors and collaborate with brrr° to design fabrics and support sales to global manufacturing partners through his company, DC Designs International.
The Series B round of funding includes convertible notes from previous capitalizations for Atlanta-based brrr°, which was founded in 2014 by former SPANX executive Mary-Cathryn Kolb. brrr° will use the proceeds to support global growth, sales, marketing, and research and development of next-generation cooling textile technology.
“We are delighted to partner with David and bring his visionary expertise and global connections into the brrr° family,” said Kolb. “Together, brrr° and DC Designs International can accelerate each other’s growth with performance cooling fabrics that are both functional and beautiful.
brrr°’s patented technology combines natural cooling minerals, active wicking and rapid drying to instantly and continuously draw heat and moisture away from the skin.
brrr° offers three major product lines:
- brrr° Triple Chill Effect
- brrr° Pro with enhanced micro minerals
- brrr° Recycled to support sustainability
brrr° products are available in yarns and woven or knitted fabrics in polyester, nylon, cotton, wool, and numerous natural or synthetic blends. brrr° offers a library of hundreds of fabrics, and also works with brands and mill partners to create custom blends that meet their exact specifications.
Every brrr° fabric is independently tested by globally recognized third party labs, and its proven to outperform other cooling brands. Because brrr° technology is embedded inside the structure of the yarn, the cooling effect lasts for the entire life of the garment and won’t fade or wash out.
“We are proud to work alongside a trusted leader in cooling textiles to develop new fabrics with superior performance and elegant design,” said Chu, who founded Nautica in the 1980s and sold it before starting DC Design International in the 2000s. He is also the Chairman and Chief Creative Director of Georg Jensen.
To learn more about brrr° cooling fabrics or request samples, please visit brrr.com.
# # #
Contact for brrr°:
Mary Jane Credeur | The Credeur Group
404 317 2718 | mj [@] credeurgroup.com
About brrr°
brrr°® was founded in 2014 with a vision to develop advanced cooling fabric technology that could improve the items we wear and touch in our everyday lives. brrr° uses natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect™ that instantly and continuously draws heat and moisture away from the skin. Its newest offering, brrr° Pro, uses the power of micro minerals to deliver performance level cooling for athletic and activewear apparel. The Atlanta-based company is privately held and led by Founder & CEO Mary-Cathryn Kolb, who previously held senior positions at Spanx, Seven7 Jeans, TOMS Shoes and Von Dutch. Learn more at brrr.com.
Sports Textiles: brrr° Redefines Cooling Performance Fabric
When she was an executive at SPANX, Mary-Cathryn Kolb kept thinking about the versatility of the tiny yarns that worked so hard to shape and support bodies.
She would often wonder about what other things those little fibers could do to keep people more comfortable.
Could they draw away heat? Could they wick away moisture? Could they dry faster?
What if our clothes could actually reduce the temperature of our skin and keep us cooler?
The idea for brrr° was born in 2014 and Kolb’s vision was deceptively simple: develop innovative cooling performance fabrics that could keep us cool and comfortable.
“We thought there had to be a way for our clothes to actively cool us down, and help us stay dry and more comfortable,” said Kolb, who has more than 20 years of experience in apparel and textiles.
The company developed and tested hundreds of formulas to refine the cooling power of brrr°.
The secret brrr° formula combines natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin. Every brrr° fabric is independently tested by globally recognized labs and proven to keep you cooler.
Over the past decade, brrr° has become an award-winning leader in performance cooling textile technology and it holds several patents to protect its intellectual property.
Major brands including BRADY by Tom Brady, Adidas, Reebok, Greyson, Linksoul, 47 Brand, Landseer, Strafe, FORLOH, and dozens of others license brrr°’s patented cooling textile technology for their apparel.
“I’ve been living in this thing recently, and it actually lowers your body temperature,” Tom Brady recently raved about the BRADY Cool Touch Short Sleeve t-shirt made with brrr° fabric. “It’s perfect for Tampa. I put them to the test, and it made all the difference.”
brrr°’s appeal goes far beyond the athletic and sports category with lifestyle and business attire brands such as Southern Tide, Vineyard Vines, Pajamagram, Shinesty, Lilly Pulitzer and ADAY also using brrr° technology.
Natural cooling minerals
Most brands that market themselves as “cooling” don’t actually cool — they just wick. Some use chemical sprays and coatings to achieve a cooling sensation, which wash out and fade over time.
Other products like snap towels have to be wet to activate the cooling effect, which might be OK for athletic activities or mowing the lawn, but isn’t very practical for workplace or leisure wear.
brrr° cooling fabric technology is different because it’s permanently embedded in the structure of the yarn when the material is extruded and produced. That means the brrr° cooling sensation lasts the lifetime of the garment, and won’t wash out or diminish over time.
“It was important to us that the cooling sensation from brrr° was instant when the fabric touches your skin, and permanently part of the fabric for durability and ease of use,” said Kolb.
Performance cooling with brrr° Pro
brrr° invests heavily in research and development to create even more advanced cooling fabric technologies, and the Atlanta-based company recently introduced a new performance cooling product called brrr° Pro.
brrr° Pro uses micro cooling minerals to amplify the cooling sensation, plus hyper wicking and performance drying.
In independent lab testing, brrr° Pro Polyester scored 0.194 in Q-MAX cool-touch testing, which was 81% better than another brand of cooling fabric and 53% better than a comparable performance polyester. It also outperformed other products in wicking and drying tests.
“brrr° Pro intensifies the cooling sensation because there is more surface area for our micro cooling minerals to draw heat and moisture away from the skin,” Kolb said.
Sustainable and eco-friendly
brrr° also offers its cooling technology in fabrics made with recycled material, which diverts material from landfills and reduces the use of virgin polyester, nylon and other materials.
brrr° Recycled fabrics are GRS Certified in accordance with Global Recycled Standards, which shows customers and consumers that companies are committed to meeting internationally recognized sustainability standards and practices.
GRS verifies that recycled materials are used, and it tracks responsible production methods. Companies with GRS certification must demonstrate a chain of custody, and obtain certification from a professional third party that audits and validates each step in the supply chain.
brrr° has enjoyed GRS certification for many years through its mill partners, and in 2022 it obtained its own direct GRS certification.
The future of cool
brrr° holds several patents on its cooling yarn and fabric technologies, and is pursuing the next generation of cooling minerals and advanced formulas that can help keep people even more cool and comfortable as they go about everyday life.
The increased pace of global warming and extreme weather events adds a sense of urgency to brrr°’s work. Kolb sees a sustainability angle with brrr° because people who are cooler at work, at play, and everywhere in between may not need to use as much energy for air conditioning.
“When life brings the heat, brrr° is proven to help keep you cooler,” Kolb said.
Learn more about brrr° performance cooling fabric technology at brrr.com.
To read the full Sports Textiles article, click here.
Textile Insight: brrr° Cooling Fabric Technology Supports Sustainability and Comfort
Cooling fabric technology innovator brrr° is disrupting the performance textile sector with an extensive lineup of cooling fabrics that actively draw heat and moisture away from the skin to keep you cooler and more comfortable.
Made with a patented blend of natural cooling minerals plus active wicking and rapid drying, brrr° fabrics create a “Triple Chill Effect” that instantly and continuously cool you down.
With a library of hundreds of performance fabrics to choose from, brrr° also offers monocomponent fabrics that have superior stretch, lightweight fabrics, and new brrr° Pro recycled fabrics and EcoVero viscose fibers by Lenzing made from sustainable and responsibly sourced wood to minimize the environmental impact.
Since the company was founded in 2014 by a former SPANX executive, brrr° has become a leading cooling ingredient brand whose technology is licensed by dozens of major retailers including Tom Brady’s Brady Brand, golf lifestyle and influencer brand Greyson, Adidas, Under Armour, Southern Tide, Vineyard Vines, and Pajamagram.
brrr° Founder & CEO Mary-Cathryn Kolb had a vision to take the fabrics we wear and touch in our everyday lives and improve them so they make us more comfortable.
“One day I started to wonder: What else can these tiny fibers do? How could they make us more comfortable? What if they could actually help keep us cool?” Kolb said.
The idea for brrr° was born.
Kolb began researching, exploring, and testing numerous cooling technologies before landing on a proprietary blend of cooling minerals and a process that brrr° has since patented.
brrr°’s proprietary cooling mineral blend creates a cool-to-the-touch sensation that begins working on contact with the skin and provides a compelling differentiator for in-store shopping and at point of sale. brrr° keeps actively drawing heat away from the skin the longer the fabric touches your skin for superior all-day comfort at work, at play, and anywhere life takes you.
While many brands market themselves as “cooling,” they don’t actually draw heat away from the skin — they just wick away moisture. Some use chemical sprays and coatings to achieve a cooling sensation, and some products have to be wet to activate cooling.
brrr° cooling technology is different because it’s permanently embedded in the structure of the yarn. That means it lasts for the entire lifetime of the garment, and it won’t ever fade or wash out. brrr° also offers superior UPF sun protection, and brrr° fabrics are machine washable.
brrr° fabrics are independently tested by globally recognized labs and proven to outperform other brands.
Recently brrr° introduced a new advanced performance cooling yarn called brrr° Pro, which uses micro cooling minerals to amplify the cooling sensation, plus hyper wicking and performance drying. Retailers including Brady Brand, outdoor lifestyle brand FORLOH, and Pajamagram are using brrr° Pro to elevate their apparel.
brrr° Pro is also available in recycled blends and with EcoVero viscose fibers by Lenzing made from sustainable and responsibly sourced wood to minimize the environmental impact.
Additionally, brrr° offers a new line of monocomponent fabrics that are in the final stages of development, and ultra lightweight fabrics that maximize airflow and breathability.
Already a recognized leader in cooling textiles, brrr° continually explores and develops advanced cooling fabric technologies. Learn more at brrr.com.
Read the full Textile Insight article here.
WTiN: brrr° Cooling Fabric Technology Supports Sustainability and Comfort
Cooling fabric technology innovator brrr° is disrupting the performance textile sector with an extensive lineup of cooling fabrics that actively draw heat and moisture away from the skin to keep you cooler and more comfortable.
Made with a patented blend of natural cooling minerals plus active wicking and rapid drying, brrr° fabrics create a “Triple Chill Effect” that instantly and continuously cool you down.
With a library of hundreds of performance fabrics to choose from, brrr° also offers monocomponent fabrics that have superior stretch, lightweight fabrics, and new brrr° Pro recycled fabrics and EcoVero viscose fibers by Lenzing made from sustainable and responsibly sourced wood to minimize the environmental impact.
Since the company was founded in 2014 by a former SPANX executive, brrr° has become a leading cooling ingredient brand whose technology is licensed by dozens of major retailers including Tom Brady’s Brady Brand, golf lifestyle and influencer brand Greyson, Adidas, Under Armour, Southern Tide, Vineyard Vines, and Pajamagram.
brrr° Founder & CEO Mary-Cathryn Kolb had a vision to take the fabrics we wear and touch in our everyday lives and improve them so they make us more comfortable.
“One day I started to wonder: What else can these tiny fibers do? How could they make us more comfortable? What if they could actually help keep us cool?” Kolb said.
The idea for brrr° was born.
Kolb began researching, exploring, and testing numerous cooling technologies before landing on a proprietary blend of cooling minerals and a process that brrr° has since patented.
brrr°’s proprietary cooling mineral blend creates a cool-to-the-touch sensation that begins working on contact with the skin and provides a compelling differentiator for in-store shopping and at point of sale. brrr° keeps actively drawing heat away from the skin the longer the fabric touches your skin for superior all-day comfort at work, at play, and anywhere life takes you.
While many brands market themselves as “cooling,” they don’t actually draw heat away from the skin — they just wick away moisture. Some use chemical sprays and coatings to achieve a cooling sensation, and some products have to be wet to activate cooling.
brrr° cooling technology is different because it’s permanently embedded in the structure of the yarn. That means it lasts for the entire lifetime of the garment, and it won’t ever fade or wash out. brrr° also offers superior UPF sun protection, and brrr° fabrics are machine washable.
brrr° fabrics are independently tested by globally recognized labs and proven to outperform other brands.
Recently brrr° introduced a new advanced performance cooling yarn called brrr° Pro, which uses micro cooling minerals to amplify the cooling sensation, plus hyper wicking and performance drying. Retailers including Brady Brand, outdoor lifestyle brand FORLOH, and Pajamagram are using brrr° Pro to elevate their apparel.
brrr° Pro is also available in recycled blends and with EcoVero viscose fibers by Lenzing made from sustainable and responsibly sourced wood to minimize the environmental impact.
Additionally, brrr° offers a new line of monocomponent fabrics that are in the final stages of development, and ultra lightweight fabrics that maximize airflow and breathability.
Already a recognized leader in cooling textiles, brrr° continually explores and develops advanced cooling fabric technologies. Learn more at brrr.com.
Read the full article by WTiN here.
Showcasing Our Cooling Fabrics at the Functional Fabric Fair
Our team enjoyed showing some of our advanced cooling fabrics recently at the Functional Fabric Fair in Portland.
In addition to a selection from our library of hundreds of fabrics, we also displayed some new monocomponent fabrics that have superior stretch, new brrr° Pro recycled fabrics, and lightweight fabrics.
Some brrr° fabrics were featured on The Loop, the virtual sourcing platform that connects international suppliers with product experts and buyers for major retailers.
brrr° combines the power of natural cooling minerals, active wicking, and rapid drying to create a "Triple Chill Effect" that instantly and continuously draws heat and moisture away from the skin. Each brrr° fabric is independently lab tested and proven to keep you cooler.
Recently brrr° introduced a new performance cooling yarn called brrr° Pro, which uses micro cooling minerals to amplify the cooling sensation, plus hyper wicking and performance drying. brrr° Pro is also available in recycled blends and EcoVero viscose fibers by Lenzing made from sustainable and responsibly sourced wood to minimize the environmental impact.
Since the company was founded in 2014 by former SPANX executive Mary-Cathryn Kolb, brrr° has since become a leading cooling ingredient brand favored by dozens of major retailers including Tom Brady’s Brady Brand, golf lifestyle and influencer brand Greyson, Adidas, Under Armour, Southern Tide, Vineyard Vines, and Pajamagram.
Textile Insight: brrr° Cooling Fabric Technology Supports Sustainability, Lightweight Comfort
Cooling fabric innovator brrr° is showcasing dozens of performance fabrics from its library at the Functional Fabric Fair in Portland, Oregon — including monocomponent fabrics that have superior stretch, new brrr° Pro recycled fabrics, and lightweight fabrics.
Since the company was founded in 2014 by a former SPANX executive, brrr° has since become a leading cooling ingredient brand favored by dozens of major retailers including Tom Brady’s Brady Brand, golf lifestyle and influencer brand Greyson, Adidas, Under Armour, Southern Tide, Vineyard Vines, and Pajamagram.
brrr° instantly and continuously draws heat and moisture away from the skin to help lower your skin temperature and keep you more comfortable and confident all day long.
The patented cooling technology is independently tested by globally recognized labs and proven to outperform other brands with a trifecta of natural cooling minerals, active wicking, and rapid drying that create a “Triple Chill Effect.”
brrr° also offers superior UPF sun protection, and the fabric is machine washable. brrr° cooling technology is permanently embedded in the structure of the yarn so it lasts for the entire lifetime of the garment, and it won’t ever fade or wash out.
While many brands market themselves as “cooling,” they don’t actually draw heat away from the skin — they just wick away moisture. Some use chemical sprays and coatings to achieve a cooling sensation, and some products have to be wet to activate cooling.
brrr°’s proprietary cooling minerals feel cool to the touch and begin working on contact with the skin, and they keep actively drawing heat away from the skin the longer the fabric touches your skin.
Recently brrr° introduced a new performance cooling yarn called brrr° Pro, which uses micro cooling minerals to amplify the cooling sensation, plus hyper wicking and performance drying. brrr° Pro is also available in recycled blends and EcoVero viscose fibers by Lenzing made from sustainable and responsibly sourced wood to minimize the environmental impact.
brrr° is also showcasing a new line of monocomponent fabrics that are in the final stages of development, and ultra lightweight fabrics that maximize airflow and breathability.
Learn more at brrr.com.
Read the full Textile Insight article here.
