brrr° Completes $6.3 Million Capital Round as Designer David Chu Becomes Strategic Investor and Joins Board of Directors
David Chu, founder of men’s outerwear and sportswear company Nautica, makes strategic investment in brrr° and joins Board of Directors. Chu will collaborate with brrr° on fabric design and sales to global manufacturing partners.
ATLANTA — JUNE 1, 2023 — Cooling yarn innovator brrr°® has completed a $6.3 million round of capital that includes a strategic investment by globally recognized designer David Chu.
Chu will join the brrr° Board of Directors and collaborate with brrr° to design fabrics and support sales to global manufacturing partners through his company, DC Designs International.
The Series B round of funding includes convertible notes from previous capitalizations for Atlanta-based brrr°, which was founded in 2014 by former SPANX executive Mary-Cathryn Kolb. brrr° will use the proceeds to support global growth, sales, marketing, and research and development of next-generation cooling textile technology.
“We are delighted to partner with David and bring his visionary expertise and global connections into the brrr° family,” said Kolb. “Together, brrr° and DC Designs International can accelerate each other’s growth with performance cooling fabrics that are both functional and beautiful.
brrr°’s patented technology combines natural cooling minerals, active wicking and rapid drying to instantly and continuously draw heat and moisture away from the skin.
brrr° offers three major product lines:
- brrr° Triple Chill Effect
- brrr° Pro with enhanced micro minerals
- brrr° Recycled to support sustainability
brrr° products are available in yarns and woven or knitted fabrics in polyester, nylon, cotton, wool, and numerous natural or synthetic blends. brrr° offers a library of hundreds of fabrics, and also works with brands and mill partners to create custom blends that meet their exact specifications.
Every brrr° fabric is independently tested by globally recognized third party labs, and its proven to outperform other cooling brands. Because brrr° technology is embedded inside the structure of the yarn, the cooling effect lasts for the entire life of the garment and won’t fade or wash out.
“We are proud to work alongside a trusted leader in cooling textiles to develop new fabrics with superior performance and elegant design,” said Chu, who founded Nautica in the 1980s and sold it before starting DC Design International in the 2000s. He is also the Chairman and Chief Creative Director of Georg Jensen.
To learn more about brrr° cooling fabrics or request samples, please visit brrr.com.
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Contact for brrr°:
Mary Jane Credeur | The Credeur Group
404 317 2718 | mj [@] credeurgroup.com
About brrr°
brrr°® was founded in 2014 with a vision to develop advanced cooling fabric technology that could improve the items we wear and touch in our everyday lives. brrr° uses natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect™ that instantly and continuously draws heat and moisture away from the skin. Its newest offering, brrr° Pro, uses the power of micro minerals to deliver performance level cooling for athletic and activewear apparel. The Atlanta-based company is privately held and led by Founder & CEO Mary-Cathryn Kolb, who previously held senior positions at Spanx, Seven7 Jeans, TOMS Shoes and Von Dutch. Learn more at brrr.com.
