brrrº News

The New York Times had a great series of articles this summer about heat domes, heat waves, and how people are struggling to adapt to our rapidly warming planet. The Times published …Learn More

This clothing cools! Climate change brings with it many changes that we humans have to adapt to. The most obvious is the rising temperatures, which reach new record levels almost …Learn More

By Jim Dallke – Editor, American Inno November 16, 2023 To spotlight some of the country’s promising women-led startups, American Inno has compiled its first national Female Founders to Watch list, a collection of startup leaders …Learn More

It’s been several decades since a major athletic brand introduced clothing that had better wicking capabilities for improved moisture management. Although they were widely marketed as “cooling,” those garments were really …Learn More

DESIGN | HEAT WAVE By Emily Walzer / September 22, 2023 Every runner knows that shoes are critical for achieving peak performance, but now, with temperatures routinely reaching triple digits, clothing may …Learn More

As consumer demand for cooling fabric grows, performance fabric is quickly becoming an essential, no matter the month. In the past, many thought cooling fabric was a hot-weather item. However, that …Learn More

Cooling fabric innovator brrr° is bringing its advanced performance technology to more brands across the globe and across the athletic and outdoor categories — and far beyond. The company’s patented process combines the …Learn More

For more than four decades, brands have marketed cooling clothing to consumers by touting how well it wicks away moisture. In fact, when a major athletic brand introduced a new …Learn More

David Chu, founder of men’s outerwear and sportswear company Nautica, makes strategic investment in brrr° and joins Board of Directors. Chu will collaborate with brrr° on fabric design and sales …Learn More