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brrrº News

brrrº constantly innovates, connects with the textile industry, and shows off its cooling technology to the world.

October 24, 2023

RunStyle magazine: Heat Wave

DESIGN | HEAT WAVE By Emily Walzer / September 22, 2023 Every runner knows that shoes are critical for achieving peak performance, but now, with temperatures routinely reaching triple digits, clothing may …Learn More

October 10, 2023

Sourcing Journal: Why brrr° Cooling Fabric is a Year-Round Staple

As consumer demand for cooling fabric grows, performance fabric is quickly becoming an essential, no matter the month. In the past, many thought cooling fabric was a hot-weather item. However, that …Learn More

September 6, 2023

SportsTextiles: brrr° Leads in Cooling Performance Fabric

Cooling fabric innovator brrr° is bringing its advanced performance technology to more brands across the globe and across the athletic and outdoor categories — and far beyond. The company’s patented process combines the …Learn More

August 16, 2023

Product Testing in the Sierra Mountains!

Courtney Cruzan, our Vice President of Operations & Product Development, recently did some hard core backpack hiking in the Sierra Mountains in California and put several shirts made with brrr° …Learn More

July 21, 2023

What a Terrific FFF Show in New York City!

Our team just wrapped up a successful trip to New York City for the Functional Fabric Fair summer show powered by Performance Days, which brings together thousands of apparel executives, …Learn More

July 12, 2023

Sourcing Journal: Advancing Performance Cooling Fabric Technology with Scientific Proof

For more than four decades, brands have marketed cooling clothing to consumers by touting how well it wicks away moisture. In fact, when a major athletic brand introduced a new …Learn More

June 1, 2023

brrr° Completes $6.3 Million Capital Round as David Chu Joins Board of Directors

David Chu, founder of men’s outerwear and sportswear company Nautica, makes strategic investment in brrr° and joins Board of Directors. Chu will collaborate with brrr° on fabric design and sales …Learn More

May 22, 2023

Sports Textiles: brrr° Redefines Cooling Performance Fabric

When she was an executive at SPANX, Mary-Cathryn Kolb kept thinking about the versatility of the tiny yarns that worked so hard to shape and support bodies. She would often wonder …Learn More

May 7, 2023

Textile Insight: brrr° Cooling Fabric Technology Supports Sustainability and Comfort

Cooling fabric technology innovator brrr° is disrupting the performance textile sector with an extensive lineup of cooling fabrics that actively draw heat and moisture away from the skin to keep …Learn More

May 1, 2023

WTiN: brrr° Cooling Fabric Technology Supports Sustainability and Comfort

Cooling fabric technology innovator brrr° is disrupting the performance textile sector with an extensive lineup of cooling fabrics that actively draw heat and moisture away from the skin to keep …Learn More

April 7, 2023

Showcasing Our Cooling Fabrics at the Functional Fabric Fair

Our team enjoyed showing some of our advanced cooling fabrics recently at the Functional Fabric Fair in Portland. In addition to a selection from our library of hundreds of fabrics, we …Learn More

April 2, 2023

Textile Insight: brrr° Cooling Fabric Technology Supports Sustainability, Lightweight Comfort

Cooling fabric innovator brrr° is showcasing dozens of performance fabrics from its library at the Functional Fabric Fair in Portland, Oregon — including monocomponent fabrics that have superior stretch, new …Learn More

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+1-731-434-2777

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550 Pharr Road NE, Suite 500
Atlanta, Georgia 30305-3244

Taiwan
2F​, No.​252​, ​Qingpu 6th St.
Zhongli​ Dist., Taoyuan City, 3​20​, Taiwan

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