Give Your Wardrobe a Boost With Jos. A. Bank Suits Featuring brrr°
Stay cool, confident and polished at work with these Jos. A. Bank 1905 Collection suits featuring brrr° cooling technology.
These suits were crafted with brrr° natural cooling minerals, active wicking, and rapid drying to keep you feeling cool and comfortable all day long.
The fully-lined jacket has a notched collar, two-button closure and flap-front pockets for ultimate style, while side vents and 3% spandex deliver maximum freedom of movement. The flat-front pants are unhemmed for tailoring to give you the very best custom fit.
The 1905 Collection suits are available in slim fit or tailored fit, and come in a variety of colors. They pair perfectly with the 1905 Collection button-down shirts that also feature brrr° cooling technology.
brrrº Banerjee Receives Future Leaders Award at Conference
We are so proud of Chief Scientist, Apurba Banerjee for receiving the Future Leaders Award from the American Association of Textile Chemists and Colorists.
The award recognizes young professionals who are making noteworthy contributions to the field, and recipients are chosen by peers in AATCC interest groups.
Apurba was presented with the award at the AATCC International Conference in Fort Worth, Texas. She also delivered a presentation about "The Future of Cool" at the conference.
Apurba has been working on advances in cooling technology at brrrº since 2017 and has been a member of AATCC since 2012. You can read more about her award here.
Congratulations Apurba!
Sleep Peacefully With Therapedic brrr° Cooling Sheets
Say goodbye to sweaty, restless nights. 
These Therapedic brrr° cooling sheets combine the powers of cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that will help you stay cool, dry and comfortable all night long. The sheet sets have an instant cooling sensation and a luxurious feel with 500 thread count, and they’re naturally wrinkle free. Extra wide elastic stays snug on mattresses up to 18 inches deep, while directional labels help with easier bed making.
Better sleep means you’ll wake up feeling refreshed and ready to conquer the day, and brrr° cooling technology is permanent so it won’t ever fade or wash out over time.
Therapedic brrr° cooling sheets are available exclusively at BedBathandBeyond.com.
brrr°’s Banerjee Speaks ‘The Future of Cool’ at AATCC International Conference
brrr° Chief Scientist, Apurba Banerjee will be a featured speaker at the International Conference of the American Association of Textile Chemists and Colorists (AATCC) that’s happening this week in Fort Worth, Texas.
Banerjee was invited to give an educational talk about technology and process innovation titled “The Future of Cool: Advances in Cooling Technologies for Fabric.”
She discusses human thermoregulation, clothing physiology, thermal balance, and recent advances in cooling technology, such as the use of natural cooling minerals that are embedded into the yarns to create an instant and permanent cooling sensation.
brrr° combines cooling minerals with active wicking and rapid drying to create a “Triple Chill Effect” that draws heat and moisture away from the skin.
Banerjee will also talk about where cooling technology will go next as new developments such as nanotechnology are explored.
Keep it Cool & Casual With These Southern Tide Polos
When the mercury rises, go for effortlessly cool style at work and at play with these Coki Beach brrr° Performance Polo Shirts by Southern Tide.
With natural cooling minerals, active wicking and rapid drying, these shirts are made with stretch fabric for ultimate comfort and ease of movement. They’re also rated UPF 50+ for excellent sun protection wherever life takes you.
A 3-button placket with laser-engraved branded buttons and longer length split tail makes it easy to tuck these polos in for a more polished look. Or wear it untucked for a more casual vibe.
brrr° cooling technology is also featured in these Intercoastal Performance Sport Shirts by Southern Tide, which are a great choice for the office.
Stay Fresh This Spring with Southern Tide Shirts Featuring brrr°
As the days get longer and warmer, stay cool and comfortable in the new line of Intercoastal Performance Shirts by Southern Tide featuring brrrº cooling technology.
These lightweight button-down shirts have a classic fit and combine brrr°’s natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect that won’t ever fade or wash out.
Designed with ultimate comfort in mind, these shirts feature eyelets under the arm for extra ventilation. They’re machine washable, making them a hassle-free choice for the office or summer vacations.
Southern Tide recently released a new performance polo featuring brrrº cooling technology. It comes in 4 different colors with a classic fit that is cool, breathable, quick drying and has a UPF of 50+ to protect you from the sun.
Get a Better Night’s Sleep With Therapedic Cooling Sheets Featuring brrr°
Many people overheat and sweat at night, and pajamas 
and bedding can trap body heat and make the problem worse.
Get a better night’s sleep with new Therapedic cooling sheets featuring brrr° Triple Chill Effect technology. They’re available exclusively at BedBathandBeyond.com.
Therapedic brrr° sheets have natural cooling minerals, active wicking, and rapid drying to draw heat and moisture away from your skin to keep you comfortable and dry all night long.
The new line of Therapedic brrr° sheets have a thread count of 500, and the sets come with a flat sheet, fitted sheet, and pillowcases with a European envelope closure for a more polished look.
Fitted sheets feature extra wide elastic to hug mattresses up to 18 inches deep, and include directional labels for easier bed making. The sheets are available in several colors, and they are washable and naturally wrinkle free.
Click Here to get your Therapedic Sheets made better with brrrº
Trendsetters: brrr°, Chilling Out by Mary Ann DeMuth
At Atlanta-based brrr°, cool has become really hot. That’s because the textile technology company has figured out how to create yarn and fabric that can reduce skin temperature by two to three degrees, and national brands are jumping at the chance to make their products chill out.
The technology incorporates what brrr° calls the triple-chill effect, a combination of cooling minerals embedded in the yarn, accompanied by moisture-wicking and rapid-drying properties. Cotton, nylon and polyester blends; rayon; and spandex are among the types of yarn and fabric brrr° licenses to companies such as baseball cap distributor The Game, Greenville, S.C.-based Southern Tide clothing, The Gap, Jos. A. Bank, Men’s Wearhouse and DOWNLITE bedding.
Mary-Cathryn Kolb, a veteran of Tom’s Shoes and Spanx, launched brrr° in 2014 after pursuing the idea of clothes that could help people feel cooler – not warmer – and learning all she could about what it takes to be a successful startup.
“I always knew that I would start my own company one day,” she says. “I’d been looking for that window of opportunity to claim something as mine. That allowed me to be a great student of the companies I worked for, from operations, logistics, culture and management. I was able to conclude that you have to have the full package to be successful.”
She compiled a business plan and started raising capital, then quickly established a board of directors and began hiring her team of 11. Kolb determined that Taiwan, where she says leading-edge textile technology is born, would be the ideal location for manufacturing what she hoped would be an industry disruptor. She says it was critical for all these elements to come together fast and in parallel.
Kolb was fortunate to link up with launchpad2X, an Atlanta-based program that fosters the growth of female entrepreneurs. She also found support from Georgia Tech’s business incubator, the Advanced Technology Development Center, and Venture Atlanta, an annual conference that connects investors with technology companies.
“Atlanta is a welcoming community for startups,” she says. “I’ve had such pleasure to be able to grow with such like-minded people.”
In addition to fabric and yarn already being made into bedding, caps, men’s dress shirts and women’s clothing, brrr° this year will launch denim and a faux leather that will be tested in Ford minivans in China. Kolb says the company recently filed patents on its next technology, which she describes as “the Uber of textiles,” referring to the industry disruption she expects from the new products.
“brrr° is incredibly fortunate to have a great product that is selling in the market,” she says. “Our current customers have doubled orders [for this year]. All of this is happening because we have an incredible team. We all care about what we’re doing, we believe in the product and we’re having a good time.”
Source: https://www.georgiatrend.com/2019/03/01/trendsetters-brrr/
Light Layers Create Comfort During Transitional Weather
It’s a tricky time of year, with chilly temperatures in the morning followed by warm afternoons and cool evenings.
To stay comfortable all day long, choose a couple of light layers so you can add or remove warmth throughout the day.
Polos or these button-down brrr° performance shirts by Southern Tide paired with a light sweater or cardigan are a great choice for the office. For more formal wear for business meetings, you can’t beat the Jos. A. Bank 1905 Collection of suits featuring a brrr° comfort lining.
For Casual Fridays, trips to the gym and casual weekend wear, we love this men’s Hybrid Short Sleeve Crewneck T-Shirt from The Gap featuring brrr° cooling technology to keep you dry and cool all day long.
If you tend to overheat at night, this line of brrr° High Performance Cooling Sheet Sets by Downlite will help you stay comfortable so you get better quality rest.
brrr°’s cooling natural minerals are embedded right into the yarn of the fabric, so it won’t ever face or wash out. We combine the minerals with active wicking and rapid drying to create a “Triple Chill Effect” that outperforms other products in independent lab tests.
brrr° CEO & Founder Kolb Joins ABC Leadership Trust
Congratulations to brrr° Founder & CEO Mary-Cathryn Kolb in being invited to join the Atlanta Business Chronicle’s Leadership Trust.
The Leadership Trust brings together business executives in major cities to share insights and advice with their peers.
Executives have discussed topics such as how to raise early-stage capital, how to find the best vendors for professional services such as legal and marketing, and how to navigate challenges that are common in a startup’s early years.
Kolb will be featured in virtual roundtables and articles in the coming months, and we’ll be sure to share them here and on our social channels. Kolb was named Small Business Person of the Year in 2018 by the Atlanta Business Chronicle, the leading business paper in metro Atlanta.
