Say Goodbye to Hot, Sweaty Denim With brrr° Cooling Technology
When Levi Strauss and Jacob Davis patented their riveted denim work pants a century and a half ago, comfort wasn't exactly top of mind for the rugged garments that were …Learn More
Forbes Feature: “Startup brrr° Keeps Clothes Cool With Textile Tech”
Startup brrr° is headquartered in Atlanta, Georgia. Cool is a science. And this is about textile technology, not fashion. Although clothes made from brrr° yarn may look good, the cool factor is …Learn More
Why ‘Cool to the Touch’ Matters at Point of Sale
When we began brrr° with a vision of creating cooling fabrics, we knew it would be important for consumers to be able to quickly and noticeably tell that our products …Learn More
brrr° Chief Scientist Banerjee Gives Glimpse Into the Future of Cool
How much can our clothes really do to improve our bodies regulate temperature and get rid of excess heat? Quite a lot, actually. New technologies such as cooling mineral blends, active …Learn More
Business Insider Says Southern Tide brrr° Cooling Shirts are Among the Best
Good call! A recent Insiders Picks column by the editors and writers at Business Insider included the stylish Southern Tide brrr° Intercoastal Performance Sport Shirt on its list of 9 …Learn More
Southern Tide brrr° Performance Shorts Are Perfect For Warm Days
Southern Tide just rolled out these modern men’s T3 Gulf shorts featuring brrr° cooling technology that will keep you cool and comfortable all day long. The quick-dry fabric has four-way stretch …Learn More
brrr°’s Banerjee Speaks at ITA’s ReThink Conference
brrr° Chief Scientist Apurba Banerjee will make a presentation about modern functional fabrics at the Innovate Textile & Apparel ReThink Conference this week in Raleigh, North Carolina. Banerjee’s talk is titled …Learn More
Give Your Wardrobe a Boost With Jos. A. Bank Suits Featuring brrr°
Stay cool, confident and polished at work with these Jos. A. Bank 1905 Collection suits featuring brrr° cooling technology. These suits were crafted with brrr° natural cooling minerals, active wicking, and …Learn More
brrrº Banerjee Receives Future Leaders Award at Conference
We are so proud of Chief Scientist, Apurba Banerjee for receiving the Future Leaders Award from the American Association of Textile Chemists and Colorists. The award recognizes young professionals who are …Learn More
Sleep Peacefully With Therapedic brrr° Cooling Sheets
Say goodbye to sweaty, restless nights. These Therapedic brrr° cooling sheets combine the powers of cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that will help you …Learn More
brrr°’s Banerjee Speaks ‘The Future of Cool’ at AATCC International Conference
brrr° Chief Scientist, Apurba Banerjee will be a featured speaker at the International Conference of the American Association of Textile Chemists and Colorists (AATCC) that’s happening this week in Fort …Learn More
Keep it Cool & Casual With These Southern Tide Polos
When the mercury rises, go for effortlessly cool style at work and at play with these Coki Beach brrr° Performance Polo Shirts by Southern Tide. With natural cooling minerals, active wicking …Learn More