Business Insider Says Southern Tide brrr° Cooling Shirts are Among the Best

brrr cooling shirt


Good call! A recent Insiders Picks column by the editors and writers at Business Insider included the stylish Southern Tide brrr° Intercoastal Performance Sport Shirt on its list of 9 tried-and-true performance shirts that will help men stay cool and dry during the summer heat.

The shirts are a reliable go-to option for business casual settings, wrote Danny Bakst, a writer for Business Insider who helped compile the list.

“I tested this shirt on one of the first warm days of the year, and beyond reducing sweat, the fabric really helped keep me cool throughout the day,” Bakst wrote. “The shirt is exceptionally stretchy, and is perfect for the transition from the office to happy hour.”

We couldn’t agree more. The Southern Tide shirts are made with 91% nylon and 9% spandex to support active lifestyles, and they feature brrr°’s natural cooling minerals blend along with active wicking and rapid drying to keep you cool and confident all day long. The Southern Tide collection is also available at Dillard’s.