Our partners at Dillard’s are wrapping up a try-on promotion featuring their new Alex Marie line of easy care women’s apparel made with brrr° cooling fabric so people can experience the cooling comfort first-hand — and the contest ends on Saturday May 18, 2024.

The in-store register-to-win contest offers three winners a $500 gift certificate for Alex Marie sportswear to freshen up their wardrobe. To apply, consumers just need to try on any Alex Marie brrr° product. 

The Alex Marie line made with brrr° cooling fabric has a cool-to-the-touch hand feel, and the patented performance fabric technology instantly and continuously draws heat and moisture away from the skin to keep you feeling fresh.

We also love the Alex Marie brrr° collection because it easily transitions from work to weekend to resort wear. 

The line includes four silhouettes — a button-front long-sleeve shirt, a puff sleeve top, shorts with an elastic waist, and an easy swishy dress that also features the chic puff sleeve. The garments are available in a range of complementary colors and two stripe patterns, so they can be worn separately or as planned outfits.

We especially love the versatility of the poplin-style fabric of the button-front shirt, which can be worn to the office, knotted or untucked with jeans or shorts, or even worn over a bathing suit as a coverup or sun guard during trips to the beach, pool, or resort.

As always with the Alex Marie line by Dillard’s, all of the brrr° garments are easy care and easy wear. The cotton poplin blend fabric with brrr° nylon and a touch of Spandex provides stretch and ease of movement. They’re also machine washable, and provide superior UPF sun protection. 

brrr° combines natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that is independently lab tested and proven to keep you cooler no matter where life takes you.

Because brrr° cooling fabric technology is permanently part of the structure of the yarn, the cooling effect lasts for the lifetime of the garment and won’t ever fade or wash out.

This collaboration between Dillard’s Alex Marie and brrr° is perfect for busy women who want classic wardrobe staples with modern styling that keep you comfortable and cool all day long. It works well at the office, hanging out with friends, running weekend errands, and for vacations — or anywhere in between.

And the collection is built to last. The Dillard’s Alex Marie line made with brrr° fabric can become staples for a wardrobe capsule that can be worn for years to come. Additional styles will hit stores and Dillards.com soon, so check again soon for more options.