Southern Tide Keeps You Cool at Work & Play

Coastal lifestyle brand Southern Tide works hard to keep people comfortable and cool at work, on the golf course, hanging out with friends and everywhere in between.

Southern Tide has brrr° polos, shorts and sport shirts for men in new colors and patterns that ease their way into fall and the cooler winter months. And they're great for layering under sweaters and blazers.

 

Southern Tide’s brrr° Intercoastal Sport Shirt is a great choice for the office, working from home, holiday parties, weekend brunches, or wherever life takes you. The lightweight performance button down comes in a classic cut and is made with brrr° cooling quick-dry fabric, with eyelets under the arm for extra ventilation. 

The Performance Short has an 8-inch inseam and a touch of stretch for complete comfort and freedom of movement. 

The brrr°-eeze Performance Polo is available in fresh striped patterns with a 3-button placket and drop tail hem that can be worn tucked or untucked. 

Southern Tide has been using brrr° patented cooling technology in its apparel for several years, and we enjoy partnering with a brand that is as passionate about technology and performance as we are.

brrr° combines natural cooling minerals, active wicking and rapid drying to instantly and continuously draw heat and moisture away from the skin.

Every brrr° product is independently lab tested and proven to outperform other brands.

 


ADAY Fall Capsule with brrr° Delivers Cool Comfort

ADAY has a new Stay Cool Capsule of wardrobe staples for women in rich fall colors like merlot that will keep your style fresh and cool throughout the year.

Each ADAY garment is designed to bring joy, flattering silhouettes and seasonless flexibility from mix-and-match colors and styles. There’s a reason Forbes called ADAY’s approach to fashion “ridiculously versatile.” 

All ADAY items are sustainably made and machine washable, and repeatedly tested for function and comfort. 

The new fall capsule by ADAY is made with brrr° Recycled cooling fabric, which is OEKO-TEX® and Global Recycle Standard certified. Recycled material helps divert post-consumer products from landfills and reduces our carbon footprint.

brrr° uses natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that draws heat and moisture away from the skin.

All brrr° products are independently lab tested and proven to keep you cooler than other brands.

The fall capsule features:

ADAY encourages women to become outfit repeaters by wearing fewer high-quality staple items over and over again, and embracing creative ways to mix and match pieces from different seasons and color lines. 

Each new ADAY capsule is designed to complement and work with previous capsules for ultimate wardrobe flexibility. 

ADAY is an innovator in design, sourcing and production to create minimalist wardrobes that maximize life. We’re proud to partner with ADAY to bring their vision for sustainably made long-lasting and low-impact garments to life. 

 


Jack Wolfskin brrr° Shoes Are Effortlessly Cool

We’re excited to partner with European lifestyle brand Jack Wolfskin to bring brrr° cooling fabric technology to a new line of hiking shoes that are perfect for rugged terrain and any active lifestyle.

Jack Wolfskin Vojo 3 Vent Low M hiking shoes are lightweight and have plenty of ventilation for ultimate comfort, and the innovative insole mesh fiber is made with brrr° cooling fabric to draw heat and moisture away from the skin.

brrr° combines the powers of natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that lasts all day. Every brrr° fabric is independently lab tested and proven to keep you cooler.

The shoes have an EVA midsole and PU insole to provide optimal cushioning with every step you take, while a sure grip rubber outsole provides maximum traction for safety. 

Textile lace loops and a microsuede and textile upper bring polish and sophistication to the shoes, which look great with jeans or casual business wear. The shoes are available in several colors and a wide range of sizes.

Inspired by nature, Jack Wolfskin is a growing brand in Europe that specializes in hiking and outdoor apparel, biking, footwear, trekking packs, tents and camping gear, and outdoor equipment. Check out Jack Wolfskin’s online store here.


Shinesty brrr° Bras and Underwear Keep Women Cooler

Lifestyle underwear brand Shinesty is bringing brrr° cooling fabric technology to a new line of bras and underwear for women

The Shinesty Blue Tropical ParadICE Cooling Bralette is comfortable and supportive, with an extra wide band under the cups to prevent folding or digging into the skin. 

The ParadICE bras come in a cheerful Mahalo pattern with a matching thong, a cheeky bright orange color called The Big Cheese with a matching thong, and a light gray color called Storm Cloud with a matching thong.

The brrr° material is breathable and stretching, and is made with brrr° natural cooling minerals, active wicking and rapid drying that work together to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin. 

Every brrr° fabric is independently tested by globally recognized labs to prove that it keeps you cooler.

And unlike other products that achieve a cooling sensation with sprays and coatings, brrr° cooling technology is embedded right into the structure of the yarn so it won’t ever fade or wash out.Check out Shinesty’s complete line of men and women’s underwear made with brrr° cooling fabric.


47 Brand + brrr° = Cool Lids

Elevate your lid game with a new hat from 47 Brand made with brrr° cooling technology that can help keep you cool, dry and more comfortable outdoors or indoors.

47 Brand uses brrr° cooling fabric, which combines the power of natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from your skin.

Made with brrr° nylon ripstop and outdoor mesh, the hats feature a structured crown, a curved visor, and an adjustable plastic snapback. 

The front has an applique patch with high density print featuring teams such as the New York Yankees. New York Mets, Chicago Cubs, St. Louis Cardinals and other pro teams. 

47 Brand’s new brrr° hat line is the perfect choice for any outdoor occasion, or bringing a chill vibe indoors.

Whether you’re at a Sunday barbeque, catching a baseball game, or taking swings at the golf course, you’ll stay comfortable, dry and refreshed with 47 Brand hats featuring brrr° cooling technology. 

Check out the 47 Brand lineup made with brrr° cooling fabric here.


Strafe Brings brrr° Cooling Performance to Outerwear

We’re excited to partner with Strafe Outerwear to bring brrr° cooling performance fabric to their lineup of lightweight, technical pieces to keep people more comfortable in high output adventures.

Strafe uses brrr° cooling fabric in their new Summer Capsule of men’s and women’s technical apparel aimed at hikers, runners, fishers, MTBers, paddlers and anyone who enjoys an active lifestyle.

The Strafe Summer Capsule with brrr° includes men’s and women’s cooling sun hoodies, t-shirts and shorts — in a variety of sizes and colors.

brrr° advanced cooling fabric technology combines the powers of natural cooling minerals, active wicking and rapid drying to create a Tiple Chill Effect® that lasts all day long.

brrr° instantly and continuously draws heat and moisture away from the skin to keep you cooler and more comfortable, and every brrr° fabric is independently lab tested and proven to outperform other products.

Unlike other brands that use sprays and coatings to achieve a cooling sensation, brrr° cooling technology is embedded right into the structure of the yarn so it won’t ever fade or wash out. 

brrr° fabric is cool to the touch and starts working on contact, and unlike other products it doesn’t have to be wet before it activates. 

brrr° fabrics also provide superior UPF sun protection for ultimate comfort, safety and versatility — whether you’re taking a quick adventure in a lush backyard forest, spending long days above treeline, taking refreshing river dips, or charting your own course in the great outdoors.

Wherever life takes you, Strafe’s Summer Capsule with brrr° cooling fabric will help you stay comfortable and confident so you can feel your best.

 


Stay Cool With Five12 brrr° Shirts and Hoodies

In a summer that’s setting record high temperatures, keeping cool is more important than ever and we’re excited to partner with lifestyle apparel brand Five12 to bring brrr° cooling technology to a line of men’s, women’s, and unisex long sleeve shirts and hoodies that will keep you cool under the sun. 

Made with brrr° yarns that feature natural cooling minerals, active wicking and rapid drying, these shirts will instantly and continuously draw heat and moisture away from your skin so you’ll be more comfortable while doing all things outdoors. 

Unlike other brands that use chemicals, sprays and coatings to achieve a cooling sensation, brrr° cooling technology is embedded as a permanent part of the structure of the yarn so it won’t ever fade or wash out over time.

With extremely lightweight four-way stretch and UPF 40+ sun protection, Five12’s shirts are great for avid hikers, bikers, runners, swimmers, and anyone who spends time outdoors.

The hoodies are generously cut for a looser fit, and they have thumbholes for extra coverage.

Check out the new brrr° line at Five12’s website.


Southern Tide Kamryn brrr° Dress is Super Chill

Ladies, don’t let blistering summer temperatures encroach on your chill style. 

Southern Tide brought back its signature Kamryn shirt dress made with brrr° cooling fabric in a couple of fresh prints that work for the office, the beach, backyard barbecues and everywhere in between.

The Kamryn dress features a lapel collar and open v-neck that’s effortlessly breezy and comfortable. 

The bias-cut back placket and pull-on design is flattering on all body types — and it has welt hand pockets! The short sleeve is cuffed, with a snap tab detail.

Most importantly, the Kamryn dress is made with breathable lightweight brrr° cooling performance jersey fabric.

brrr° uses natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect that draws heat and moisture away from the skin.

The dress also offers superior UPF sun protection, and works well as a swimsuit coverup. Every brrr° fabric is independently lab tested and proven to keep you cooler. Learn more here.


Vineyard Vines + brrr° keep boys cool

Little boys play hard, and their clothes should work hard to keep them cooler and more comfortable. 

We’re excited about this new line of Vineyard Vines boys performance shirts made with brrr° cooling fabric. Made with a performance cotton/nylon blend, the shirts have a soft cotton feel and a little bit of stretch for ultimate comfort. 

brrr° natural cooling minerals, active wicking and rapid drying create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin. 

The button-down shirts come in a variety of bright spring colors and have an embroidered whale on the chest, and a one-button cuff. 

For the bigger boys in your life, check out the Vineyard Vines On The Go brrr° shirt for men. The shirts have a classic fit that’s slimmer through the chest with trimmed sleeves for a more flattering silhouette. The length is cut so the shirt can be worn tucked in or untucked.


GenTeal brrr° Men’s Line Has a Chill Summer Vibe

Mississippi-based men’s casual wear brand GenTeal Apparel brought back its bestselling brrr° Performance Polo in vibrant new colors that are perfect for summer.

Whether you’re hitting the greens, chilling at the beach or feeling a casual vibe for work, these performance polos are made with brrr° cooling fabric to keep you cooler and more comfortable. With a touch of spandex for stretch and freedom of movement, the polos have sewn-in permanent collar stays for a polished look over the life of the garment.

GenTeal also introduced a line of brrr° Bunker Shorts made from incredibly lightweight brrr° cooling fabric. They have two-way stretch, and moisture management with rapid drying to keep you fresh and cool when temperatures climb. The shorts have an 8-inch inseam and classic fit, with a tonal GenTeal logo over the right rear pocket.

For exercise or laid back casual days, check out the brrr° Performance T-Shirt in a variety of fresh colors. Made with 100% brrr° polyester, the shirt will instantly and continuously draw heat and moisture away from your skin. The shirt has a raglan sleeve, and heat transfer logo on the chest. It also comes in a long-sleeve.

brrr° cooling fabric takes comfort to the next level with natural cooling minerals, active wicking and rapid drying to create an instant cooling sensation on contact. Every brrr° fabric is independently tested by globally recognized labs to prove that it keeps you cooler.