Austrian high-end headwear brand Eisbär introduced a line of ultra breathable cooling hats that are crushable, packable, and essential for everyone who spends time outdoors. Made with our brrr° cooling fabric, …Learn More
Since creating the first aloha shirt in 1936, lifestyle brand Kahala has been setting the standard for innovation in art and fabrics with ultra lightweight, breathable, and stylish shirts. Each season, …Learn More
brrr° clients Saudia Airlines and Landor have won a Bronze Award at the Cannes Lions International Festival of Creativity for The Coolest Ihram! The Coolest Ihram innovation received a Bronze Award …Learn More
We're excited to introduce a new advanced moisture management cooling fabric for sportswear, active, and outdoor apparel: brrr°X. Made with a proprietary engineered X-shaped yarn technology that increases the surface area …Learn More
Congratulations to Saudia Airlines and Landor for The Coolest Ihram being shortlisted for the Cannes Lions International Festival of Creativity Award! The Coolest Ihram began with a simple idea: how could …Learn More
We're excited to partner with Southern golf and lifestyle apparel brand Juniper & James to bring our brrr° cooling performance fabric technology to their line of elevated polos. Made with an …Learn More
Women’s activewear apparel brand Halfdays has a new collection of tops, sports bras, leggings, and shorts made with the best cooling fabric by brrr° so you can workout harder, not …Learn More
Bass Pro Shops has a line of World Wide Sportsman® 3D Cool apparel powered by brrr° cooling technology that will help keep women more cool, dry, and protected from the sun's rays …Learn More
Dillard's has a new line Murano shirts and shorts for men that are lightweight, breezy, and made with brrr° cooling fabric to keep you comfortable, dry, and looking your best. The …Learn More
Casual lifestyle brand Tori Richard has a collection of ultra lightweight Lanai shirts, Lanai shorts and Aquatica patterned Hawaii shirts made with Tradewind Technology featuring brrr° cooling fabric that's designed …Learn More
Our longtime partner The Game has a new line of instant cooling headwear made with brrr° cooling fabric that will keep you cool, dry, and protected from the sun's harmful …Learn More
From your home office to your in-person meetings and everywhere in between, the Kit + Ace collection of short-sleeve and long-sleeve button-front shirts for men and women will keep you …Learn More