Greyson brrr° Polos & Shirts Help Beat the Heat

When summer temperatures start to feel suffocating, look to Greyson for some cool relief.

Greyson debuted a new limited edition line of its signature Omaha polo shirts for men called the Laurel Wolf Omaha Polo that will help keep you cool and fresh on even the hottest days.

Made with brrr° cooling fabric, the polo has a classic three-button placket and spread collar that’s classy enough for the office and casual enough for everything else. Patented brrr° technology uses natural cooling minerals, active wicking and rapid drying to draw heat and moisture away from your skin for all-day comfort

The Omaha polo is also available in a classic style without any icons, or with the Greyson wolf head logo on the left chest.

Greyson also introduced a Guide Performance Quarter Zip jacket made with brrr° fabric, and a sleeveless version of its Guide Performance Tee to keep you cooler and more comfortable for every workout.

To honor its commitment to healthy lifestyles, Greyson also introduced a custom collection of products designed exclusively for Spirit Wolves to benefit the Morgan Hoffmann Foundation. The MHF Guide Sport Tee is available in blue while the MHF Running Wolf Guide Sport Tee comes in grey, and a portion of the proceeds from sales of both shirts will be donated to the foundation.

Founded by professional golfer Morgan and his wife Chelsea in 2017 after he was diagnosed with Facioscapulohumeral Muscular Dystrophy (FSHD), the foundation raises money to support a natural and holistic approach to health and well being for the mind, body, and soul.


Keep Dad Cool With brrr° Father’s Day Gifts

Some dads need all the help they can get to stay cool.

Clothes and other items made with brrr° cooling fabric draw heat and moisture away from the skin to keep him cool, dry, and more comfortable all day long.

brrr° uses natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect® that instantly and continuously keeps you cooler. 

Here are a few recently launched items powered by the cooling performance of brrr° that would make great Father’s Day gifts:

We’re excited to see our brrr° cooling fabric technology used in so many products that help keep dads more comfortable and confident on Father’s Day — and all the other days of the year.

 


Genteal brrr° Apparel Keeps You Cooler

Casual lifestyle brand Genteal Apparel just debuted a new line of performance button-down shirts, polos, shorts, and t-shirts made with brrr° cooling fabric that helps keep you cool and comfortable whether you’re working, traveling, or hanging out on the weekends.

The newest styles include plaid performance sport button-down shirts in a variety of colors to add versatility to your wardrobe. The shirts are stretchy for superior comfort, and wrinkle resistant so they’re easy to care for.

For a more casual look, the performance polo is the way to go. Permanent sewn-in collars stay to keep you looking fresh, while the heathered colors and tonal embroidered logo keep things relaxed.

When the temperature rises, reach for the bunker shorts made with brrr° cooling fabric. With an 8-inch inseam and nylon/spandex blend for just the right amount of stretch, these shorts are the perfect choice for golf or outdoor cocktails.

Genteal also offers a long-sleeve performance t-shirt that cools, wicks away sweat, and dries quickly. It also offers UPF sun protection and is lightweight so you won’t overheat.

These Genteal garments are made with brrr° cooling technology that uses natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect®️.

brrr° fabric reduces skin temperature by drawing heat and moisture away from the skin, and it’s independently lab tested and proven to keep you cooler.

These new lines from Genteal bring an effortlessly stylish look to the office, home, and everywhere in between.

 


Cool Gift Ideas For Mother’s Day

The strong, hard-working women in our lives deserve to be pampered and appreciated on Mother’s Day — and all the other days of the year.

Consider giving the gift of cooling comfort to the women who are near and dear to your heart.

Here are a few cool gift ideas powered by brrr° to keep her feeling comfortable and fresh.

Midnight Label Pillow Cases from Sheex — These performance pillowcases are super soft and made with brrr° nylon and Sheex SleepTech technology to draw heat and moisture away from the skin. They also dry quickly if you have night sweats or overheating, and they’re frictionless to minimize stress against pajama fabric, skin, and hair.

Southern Tide Kamryn shirt dress — This stylish dress in Southern Tide’s most popular dress silhouette is made with brrr° cooling fabric for all-day comfort at the beach, at work, at brunch, or anywhere in betweencooling dress

 

Kit and Ace Featherlight clothes — Help her feel polished and professional with this new line of Featherlight pants, shorts, and a packable blazer from Kit and Ace. Each garment is made with brrr° cooling fabric, and the cut and drape is flattering to any figure.

 

ADAY’s Chill Out Blouse & Cool-Down Crop — Technical wardrobe staples that work across all seasons are a must. ADAY is offering a line of blouses and cropped shirts that are perfect for light layering, and seamlessly transition from work to play.

Bigfoot Sock Co. — Keep her tootsies dry and cool with these performance socks that are available in no-show and loafer cuts.

Mountain Khaki Quarter-Zip- Get her the versatile pullover made with brrrº cooling technology to conquer her day. She can pop this top on ahead of running errands or when she is ready to relax in her yoga session. 

brrr° is proud to partner with these and many other retailers to develop products with superior cooling power.

Our patented technology combines natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect®️ that instantly and continuously draws heat and moisture away from the skin.

Because it’s a permanent part of the yarn, the cooling sensation of brrr° won’t ever fade or wash out over time. And unlike other brands, brrr° doesn’t have to get wet or sweaty before it activates — it begins working as soon as it touches your skin.

Learn more today at licensing@brrr.com.


Mountain Khakis brings brrrº to Men and Women

Whether you’re headed to the beach or hiking through the mountains, this new line of performance shirts by Mountain Khakis will keep you cool and comfortable from sunup to sundown.

The men’s McKinley Polo is made with a blend of brrr° nylon/polyester/cotton fabric that uses natural cooling minerals, active wicking, and rapid drying to instantly and continuously draw heat and moisture away from your skin. With a premium branded snap closure and lightweight construction, the McKinley Polo is the perfect match for an active lifestyle and easily transitions from work to play. There’s also a men’s McKinley Sun Hoody for those days when you need a light layer of warmth, or some extra protection when you’re on the water or under the sun.

For a more polished look, the men’s Vista Short Sleeve Shirt is a technical marvel. The Vista is packed with features like venting at the back panel, a flip-and-snap collar for extra sun protection, and a built-in chamois sunglasses cleaner stitched into the side seam. Made with a brrr° nylon/spandex blend, the Vista offers plenty of stretch for freedom of movement. The Vista is also available in a long sleeve.

Ladies will love the versatile McKinley QTR Zip, a quarter-zip pullover made with brrr° performance fabric in a nylon/polyester/cotton blend. With contour seams for a flattering fit and modern style, the pullover is perfect for yoga, hiking, long runs or running errands.

All of the Mountain Khakis brrr° shirts are chemical-free and offer UPF 50+ sun protection, and they’re machine washable. Unlike other products that use sprays and coatings to achieve a cooling effect, brrr° cooling technology is a permanent part of the fabric so the cooling sensation won’t ever fade or wash out over time.


Southern Tide Men’s Shirts & Shorts FTW

Southern Tide has introduced new shirts and shorts for men made with brrrº cooling fabric that are just in time for warmer spring temperatures.

The Driver brrrº Performance Polo should be a wardrobe staple for every man, with the perfect amount of stretch and a stylish cut that easily transitions from the office to leisure time.

New Intercoastal Performance Sport Shirts feature a quick-dry fabric and come in summer-ready patterns such as a modern mini check and gingham, as well as pastel colors that look cool and fresh.

Southern Tide is also debuting a line of men's brrrºdie Performance Shorts with an 8-inch inseam that have four-way stretch fabric, a zip fly, and a trim silhouette for ultimate style. The fabric wicks moisture and dries quickly to support an active lifestyle. There's also a Gulf Performance Short with a 10-inch seam.

These new Southern Tide lines are all made with brrrº cooling fabric, which has natural cooling minerals, active wicking, and rapid drying technologies that work together to keep men feeling fresh and crisp.

brrrº cooling fabric creates a Triple Chill Effect® that instantly and continuously draws heat and moisture away from the skin. Each brrrº fabric is independently lab tested and proven to outperform other brands.


Stay Cool on the Water with Simms brrr° Shirts

Simms Fishing knows what men need for endurance on the water, and a new line of shirts made with brrr° cooling fabric deliver the goods.

The Simms Stone Cold Shirt with short sleeves is a button-up made with stretchy woven brrr° nylon/elastane fabric for complete freedom of movement and a cooling effect to keep you dry and comfortable on sweltering hot days. The Stone Cold Shirt is also available with long sleeves.

For buggy conditions, try the Simms Bugstopper Fishing Shirt made with stretch brrr° fabric and Insect Shield®️ technology. Insect Shield®️ has been registered to repel mosquitoes, ticks, ants, flies, chiggers, and midges (no-see-ums) and the active ingredient is so tightly bonded to the fabric fibers that it retains effective repellency throughout the lifetime of the product.

The Simms shirts are made with brrr° cooling fabric, which combines natural cooling minerals, active wicking, and rapid drying for a permanent cooling sensation that won’t ever wash out or fade. brrr° creates a Triple Chill Effect®️ that instantly and continuously draws heat and moisture away from the skin.

The shirts are machine washable and offer UPF 50+ sun protection to block harmful ultraviolet rays. They also feature two zip chest pockets to keep essentials handy and secure, while a built-in chamois keeps sunglasses streak-free.


Southern Tide’s Kamryn Dress Keeps Women Cool

Ladies who are looking for a stylish yet functional wardrobe upgrade should set their sights on the Kamryn brrrº shirt dress from Southern Tide.

Made with brrrº cooling fabric, the Kamryn dress has a polished lapel collar with a breezy v-neck and buttoned sleeves that elevate your summer look.

Available in this new jaunty striped pattern along with solid colors, the Kamryn dress falls at mid-thigh and can be machine washed for hassle-free laundry days.

The dress features brrrº natural cooling minerals, active wicking, and rapid drying technologies that work together to create a Triple Chill Effect ® that lasts all day. That means brrrº instantly and continuously draws heat and moisture away from the skin for cool comfort.

brrrº fabric is independently lab tested and proven to keep you cooler.

 


Kit and Ace Travel Lightly Line Keeps Men Cool

Vacation or staycation. Commuting to work or working from home. Wherever life takes you, Kit and Ace has you covered.

These lines of Travel Lightly pants and jackets for men are made with brrrº cooling fabric that's ultra-stretchy for superior comfort. The material also wicks away moisture and dries quickly so you can stay fresh when life brings the heat.

The Travel Lightly Pants feature a secure side zipper and reflective puller, with a back pocket for extra storage. The signature stretch waistband and gusset allow complete movement, and the locking zipper and T-lock snap give a polished look that's equally casual.

The Travel Lightly Packable Jacket is also made with brrrº cooling fabric that resists wrinkles, with an interior pocket that converts to a pouch for easy transportation and storage- and it can do double duty as a pillow. Drop-in pockets at the front help keep your phone, keys, and wallet in easy reach, while metal snap closures are effortlessly stylish.

The jacket was designed with wrinkle-free front panels to stay crisp and fresh during your travels or life adventures, and an inner loop at the book of the neck lets you hang the jacket wherever you go.

We're proud to partner with Kit and Ace on these lines for men to help them stay cool and refreshed. brrrº combines the powers of natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect ® that instantly and continuously draws heat and moisture away from the skin.

 


Greyson Debuts Performance Apparel for Men

Modern performance menswear brand Greyson has introduced new lines of apparel made with brrr° cooling fabric that helps keep active men feeling their best while exercising and at play.

Greyson debuted new colors of its popular Guide Sport Performance Tee, which is a fan favorite because it’s the perfect combination of a workout T-shirt and a daily wardrobe essential. The company also introduced a long-sleeve version of the Guide tee that’s perfect for transitional weather and travel.

Also new this spring are fresh colors of the popular Omaha polo, which PGA pro Harry Higgs wears and Golf.com described as “the best polo in golf.”

The Omaha polo has a three-button placket and traditional spread collar that’s polished enough to wear on its own, and elevates the look when worn underneath a sweater or sport jacket.

All of these items are made with brrr° cooling fabric, which uses natural cooling minerals, active wicking and rapid drying that instantly and continuously draw heat and moisture away from the skin for a Triple Chill Effect®️ that lasts and lasts.