Looking Stylishly Chill with Lilly Pulitzer and brrr°
We’re excited about our latest collaboration with Lilly Pulitzer, which has a new line of women’s apparel that offers a fusion of vibrant style and innovative brrr° cooling fabric functionality.
Known for its iconic bold prints and coastal-inspired allure, Lilly Pulitzer seamlessly incorporates its signature designs with brrr°’s cutting-edge fabrics.
Together, Lilly Pulitzer and brrr˚ redefine warm-weather apparel, offering a new collection of summer essentials.
This line features three essentials — the Travel Trouser, Giavana Tunic, and the Pilar Tunic Dress. Available in an array of vibrant colors and sizes, these distinct pieces are essential for staying cool this summer.
Crafted with a focus on both style and functionality, this collection offers many benefits. With superior UPF 50+ sun protection from the brrr° fabric, these Lilly Pulitzer garments provide an excellent defense against harmful UV rays, making them ideal choices for activities under the sun.
These new items are made with brrr˚’s innovative cooling technology, which combines the powers of natural cooling minerals, active wicking, and rapid drying for optimal comfort on even the warmest of days.
The garments are machine washable for easy care, this collection also tends to the needs of convenience and comfort. With roomier fits and a variety of chic colors and designs, this collaboration offers both style and comfort, so you won’t have to settle for just one.
Perfect for those sun-drenched summer days and versatile enough to transition seamlessly between laid-back gatherings and more formal affairs, these garments add that effortless, yet sophisticated element to your wardrobe.
Bass Pro Shops Brings brrr° 3D Cool Technology to World Wide Sportsman Hoodies
Bass Pro Shops is bringing brrr°® cooling fabric technology to its World Wide Sportsman® 3D Cool casting hoodies to help you beat the heat on the water and on land.
Made with 3D Cool technology powered by brrr°® , the hoodies feel cool to the touch as they scavenge heat and moisture away from the skin so you can stay on the water longer under the hot sun and humidity.
The lightweight fishing hoodies are available for men, women, and youth, and they have a built-in three-piece hood and offer superior UPF 50+ sun protection.
Using a recycled polyester and nylon blend, the hoodies are coated with an odor-fighting finish to keep you fresh all day long. They’re also machine washable for easy care.
The World Wide Sportsman® 3D Cool casting hoodie powered by brrr°® is finished with a screen-printed graphic on the front, and available in a variety of colors.
How brrr° works
Patented brrr° cooling technology combines the powers of natural cooling micro minerals, hyper wicking, and performance drying to instantly and continuously draw heat and moisture away from the skin.
It accelerates wicking and evaporation to keep you cooler, dry and confident when life brings the heat.
brrr° cooling technology is permanently embedded into the structure of the yarn, so it lasts the lifetime of the garment.
brrr° fabric feels cool to the touch, and helps support your body’s natural thermoregulation to avoid overheating.
Every brrr° fabric is independently lab tested by third-party labs, and scientifically proven to keep you cooler.
A cool collaboration
brrr° is thrilled to collaborate with another brand that cares about comfort, performance, and sustainability as much as we do.
Bass Pro Shops’ mission is inspiring everyone to enjoy, love and conserve the great outdoors. Founded in Springfield, Missouri in 1972 by legendary angler and noted conservationist Johnny Morris, Bass Pro Shops has grown to become North America’s premier outdoor retailer, and a leader in conservation and protecting nature.
With omnichannel retail operations and knowledgeable experts in every store, boat and ATV center, with award-winning resorts and outdoor destinations, Bass Pro Shops has been recognized by Reputation.com, Forbes, Newsweek, The National Retail Federation, and many other publications for its commitment to providing customers with the very best experience in all of retail. Learn more about the Bass Pro Shops story here.
Dassy brings brrr° cooling comfort to uniforms
Professional workwear brand Dassy® has a new line of performance uniform polos made with brrr° cooling fabric that helps keep workers cooler, dry, and more comfortable so they can do their best work out in the field.
The Dassy® Madidi polo has a modern cut and a zipper opening at the neck, with a concealed anti-theft pocket on the chest to keep valuables or keys secure.
Displaced seams help avoid friction and enhance comfort, while a longer back and raglan sleeves allow superior freedom of movement.
The polo is available in several colors and a wide range of sizes to fit all body types. It also features an antibacterial finish that fights odors, making it a must-have for hot humid summer weather.
The Dassy® Madidi polo is made with a blend of cotton and recycled brrr° polyester, which combines the powers of natural cooling minerals, active wicking, and rapid drying.
brrr° creates a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin, and the technology is permanently embedded in the structure of the yarn so it won’t fade or wash out over time.
Every brrr° fabric is independently lab tested and proven to keep you cooler. Learn more here.
Dillard’s x brrr° is a Cool Collaboration
We’re excited about a new partnership with Dillard’s to bring brrr° cooling fabric technology to their Alex Marie line of easy care women’s apparel that easily transitions from work to leisure and will keep you feeling fresh and comfortable all day long.
The new collaboration with Dillard’s Alex Marie line features garments made with brrr° fabric, and it’s the perfect blend of style and performance.
The line includes four silhouettes — a button-front long-sleeve shirt, a puff sleeve top, shorts with an elastic waist, and an easy swishy dress that also features the chic puff sleeve. The garments are available in a range of complementary colors and two stripe patterns, so they can be worn separately or as color coordinated outfits.
As always with the Alex Marie line by Dillard’s, these garments are easy care and easy wear. They’re machine washable, with a classic style that’s updated enough to keep you looking current. The poplin-style fabric of the button-front shirt is so versatile that it can be worn to the office, knotted or untucked with jeans or shorts, or even worn over a bathing suit as a coverup or sun guard.
The new collaboration between brrr° and Dillard’s Alex Marie line features a cotton poplin blend fabric with brrr° nylon and a touch of Spandex for stretch and ease of movement.
brrr° combines natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that is independently lab tested and proven to keep you cooler no matter where life takes you.
Ranking among the nation’s largest fashion retailers, Dillard’s is renowned for its commitment to excellence in style, service, and value. This collaboration between Dillard’s and brrr° delivers exactly that trifecta for busy women who want classic wardrobe staples with a modern aesthetic that offer complete comfort all day, every day.
This Dillard’s Alex Marie brrr° collection is perfect for the workplace, evening life, weekend errands, vacations — and everywhere in between.
As the mercury rises and warm summer temperatures bring the heat, the Alex Marie line made with brrr° cooling fabric brings a cool-to-the-touch sensation that instantly and continuously draws heat and moisture away from the skin to keep you feeling fresh.
This collection is built to last. The Dillard’s Alex Marie line made with brrr° can be machine washed and tumbled dry, and the garments are designed to form a wardrobe capsule that can be worn for years to come.
This collaboration caters to all women who want style, comfort, and performance level cooling. Check out the new collaboration with Alex Marie made with brrr° fabric, and stay cool even when life brings the heat. Be sure to check back often as new colors and patterns are added to the collection.
Southern Tide brrr° Fall Collection is Effortlessly Cool
Our longtime partner Southern Tide recently introduced a brrr° collection for late summer and fall that is effortlessly cool.
Southern Tide offers a range of activewear for men including the brrr°-illiant Performance Hoodie, brrr°-illiant Performance T-shirt, brrr°-eeze polo in stripes and solids, brrr°-die Performance Shorts, and a line of brrr° Intercoastal Sport Shirts in a variety of patterns and colors.
For ladies, Southern Tide has a new line of brrr°-illiant Performance Hoodies that are perfect for running errands, a morning workout, lounging at home, or adding an easy lightweight layer when the weather finally turns chilly.
There is also a new brrr° Performance Short for women with on-seam hand pockets and a non-rolling elastic waistband that pairs perfectly with the brrr°-illiant Tie Back Tank.
These new Southern Tide garments are made with brrr° cooling fabric, which scavenges heat and moisture to keep you cooler, drier, and more comfortable all day long.
brrr° combines natural cooling minerals, active wicking, and rapid drying to create a "Triple Chill Effect" that is scientifically lab tested and proven to keep you cooler.
Martini Sportswear Packs a Cool Vibe
European athletic wear brand Martini Sportswear has introduced a new line of pants for men and women made with brrr° cooling fabric.
The men’s outdoor pants, which are available in full-length and cropped versions, are made with lightweight cooling fabric with a bit of stretch for ultimate freedom of movement as you explore the great outdoors.
The pants feature a drawstring in the stretch waistband that allows you to customize the fit to your preferences, with a silicone coating on the inside of the waistband to make sure they stay perfectly in place.
Zippered pockets at the front and back of the pants help keep valuables and your phone secure, and they have superior breathability. The pants are available in several colors in three different styles: Helios and Explorer for men, and Trail for women.
The Martini pants are made with brrr° cooling performance fabric, which combines the powers of natural cooling minerals, active wicking and rapid drying.
brrr° creates a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin for superior comfort and endurance.
Every brrr° fabric is independently lab tested and scientifically proven to keep you cooler. brrr° consistently outperforms other products. brrr° cooling technology is permanently embedded in the structure of the yarn so it won’t ever fade or wash out over time.
Learn more at brrr.com.
New Line From Reagan Pearce is Super Chill
We’re huge fans of this new line of tennis apparel by Reagan Pearce made with brrr° cooling fabric.
The tennis tank tops and skirts are thoughtfully designed for ultimate freedom of movement and they are flattering to all body types.
Unlike traditional tennis skirts that can restrict movement, the Reagan Pearce skirts have an innovative overlapping split hem on the side that runs the length of the skirt so you can stay nimble on your feet.
The tank tops are available in attractive racerback designs, or with criss-crossing straps that are evocative of the net.
Sports bras offer the perfect blend of support, lift, coverage, light compression — and superior comfort.
The Reagan Pearce line is made with brrr° cooling performance fabric that uses natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin.
Every brrr° fabric is independently lab tested and scientifically proven to keep you cooler. brrr° consistently outperforms other products, and the cooling technology is permanently embedded in the structure of the yarn so it won’t ever fade or wash out over time.
Learn more at brrr.com.
Jack Wolfskin brrr° Collection is Stylishly Cool
For more than 40 years, outdoor and lifestyle apparel brand Jack Wolfskin has had a trailblazing spirit and reverence for nature that was inspired by the Jack London novel The Call of the Wild.
Ev
er since founder Ulrich Dausien introduced a line of utilitarian performance jackets in 1981, Jack Wolfskin has been a relentless innovator in outdoor apparel and gear such as tents, backpacks, and performance footwear.
Jack Wolfskin continues to innovate, with this new line of outdoor apparel made with brrr° cooling fabric that helps keep you cool and dry and more comfortable wherever life takes you.
Jack Wolfskin's brrr° collection includes a short-sleeve functional t-shirt and technical tank for men, and lightweight hiking shoes.
The women's collection features a short-sleeved hiking shirt, short-sleeve technical t-shirt, and lightweight hiking shoes.
brrr° cooling fabric has natural cooling minerals, active wicking, and rapid drying technologies that work together to create a "Triple Chill Effect." brrr° fabric instantly and continuously draws heat and moisture away from the skin to keep you more comfortable and confident outdoors, indoors, and everywhere you go.
Every brrr° fabric is independently lab tested and proven to outperform other brands. Learn more at brrr.com/proven.
Duck Camp Delivers brrr° Cooling Perfection
Active outdoor apparel brand Duck Camp is bringing brrr° cooling perfection to its line of Rockport hoodies for men and women, which are made with thoughtful details to support active lifestyles.
The Duck Camp men’s Rockport hoodie has a full-coverage hood design for ultimate UPF sun protection, plus a chest pocket with a security zipper for storing keys and other valuables, and thumb hole cuffs for comfort. The lightweight hoodie is a great layering piece, and it’s made with brrr° fabric, which combines natural cooling minerals, active wicking, and rapid drying to instantly and continuously draw heat and moisture away from the skin.
The Duck Camp women’s Rockport hoodie has a similar design, but the zippered security pocket is located on the left bicep sleeve. 
Duck Camp chose brrr° fabric because it’s a leader in cooling fabric technology, and is independently lab tested and proven keep you cooler.
brrr° creates a “Triple Chill Effect” that lasts all day long and because the cooling technology is permanently embedded in the yarn, it won’t ever fade or wash out.
80 For Brady Movie: We Love Tom Brady Too!
We were delighted with the “80 For Brady” movie, in which a group of octogenarian women who are bored with their retirement lives decide to travel to the Super Bowl in an effort to meet their hero, NFL legend Tom Brady.
Starring Jane Fonda, Lily Tomlin, Sally Field and Rita Moreno, the “80 for Brady” movie is an inspirational tale of friendship, sisterhood, following your dreams, and making memories.
Based on a true story of four longtime best friends who make a spur-of-the-moment decision to spice up their lives by traveling to the Super Bowl, the movie follows the antics of the women as they try to connive their way into the game.
They don’t have tickets and can’t afford them, so they hatch a plan to try to win tickets to the game by entering a hot wings eating contest and pretending to be backup dancers.
Against all odds, they manage to get into the game and make some heartwarming memories along the way.
We’re big fans of Tom Brady, too!
He uses brrr° cooling fabric technology in several items in his BRADY Brand line of apparel, including activewear shirts, shorts, polos, pants, and more.
Tom raved about brrr° cooling technology in a video he posted on social media, saying “it made all the difference” in keeping him cooler and more comfortable when he works out.
“I’ve been living in this thing, and it actually lowers your body temperature,” Tom said in the Facebook post.
