FORLOH Collection Has brrr° Cooling Comfort

Our partners at FORLOH have a wonderful performance cooling collection powered by brrr° that will keep you comfortable and cool during the warm summer weather so you can stay outdoors longer.

The FORLOH Warm Weather men’s collection features the SolAir Long Sleeve Shirt, SolAir Technical Hoodie, SolAir Board Shorts, SolAir Lightweight Trail Pants, and other items that were purpose-built for performance and comfort.

There is also a women’s collection, including a SolAir Hooded Long Sleeve Shirt and SolAir Lightweight Pants.

The FORLOH line combines the powers of brrr° natural cooling minerals, active wicking, and rapid drying to instantly and continuously draw heat and moisture away from the skin.

Each garment also has superior UPF sun protection to protect you from harmful UV rays.

FORLOH customers are big fans of the brrr° line, and say that it helps keep them cooler and more comfortable longer so they can stay on the water.

"Kept the sun off me and felt cool. As a result, I could stay out longer on the water and bring in more fish. I really enjoy it."

— Andres G., Verified Buyer

Because patented brrr° cooling technology is embedded in the structure of the yarn, it lasts the lifetime of the garment and won’t ever fade or wash out.

Every brrr° fabric is independently lab tested and proven to keep you cooler. 

Shop the complete FORLOH brrr° collection here.


Flag & Anthem brrr° Joggers Keep Men Cooler

Flag & Anthem makes real clothes for real life, and we’re fans of this new men’s MadeFlex brrr° Performance Jogger Pant made with brrr° cooling fabric.

With a tapered leg design that’s both comfortable and versatile, the joggers also have an elastic drawstring waistband for the perfect fit every time.

The joggers also have UPF sun protection to shield you from harmful UV rays, and with a brrr° Nylon and Spandex blend, they offer complete freedom of movement so you can feel your best when you work out, train, and perform. 

The MadeFlex joggers also have mesh-lined side pockets, and two additional back pockets to keep your keys, wallet, and phone secure no matter where life takes you.

Flag & Anthem’s MadeFlex joggers with brrr° cooling fabric combine the powers of brrr° natural cooling minerals, active wicking, and rapid drying to instantly and continuously draw heat and moisture away from the skin.

Because the patented brrr° cooling technology is embedded in the structure of the yarn, it lasts the lifetime of the garment and won’t ever fade or wash out.

brrr° is backed by science, and every brrr° fabric is independently lab tested and proven to keep you cooler. 

Since the company was established in 2016 as a premium quality clothing brand, Flag & Anthem has been making everyday casual apparel with superior quality and a perfect fit at affordable prices.


Halfdays Elevates Women’s Outdoor Apparel with brrr° Cooling

Women’s outdoor apparel brand Halfdays just launched a new line of women’s clothing made with brrr° cooling fabric to keep you cool, dry, and confident when life brings the heat. 

The Halfdays line made with brrr° includes the Hattie bike short, which has a key and card pocket and a gusset for mobility, and the Gwen longline top that has dual shoulder straps and is double-lined with under-bust fabric for support.

They’re made with brrr° Recycled Polyester and Spandex for stretch and comfort, and they offer superior UPF sun protection.

brrr° combines the powers of natural cooling minerals, active wicking, and rapid drying to instantly and continuously draw heat and moisture away from the skin.

Every brrr° fabric is independently tested by third-party labs and proven to keep you cooler.

Because patented brrr° cooling technology is embedded in the structure of the yarn, it lasts the lifetime of the garment and won’t ever fade or wash out.

We love partnering with other brands that set out to disrupt industries, and Halfdays is doing exactly that for women’s outdoor active apparel.

Halfdays co-founder Kiley had a vision for starting the company after wearing a pair of men’s ski pants at the 2018 winter olympics, and realizing that legacy brands were still overindexing to the male-dominated outdoor industry with ill-fitting cuts and unapproachable styles for women. 

Halfdays disrupted the shrink-it-and-pink-it mindset by inviting women to embrace the outdoors on their own terms and offering apparel cut for a woman’s curves, with cheerful colors and flattering fits made from functional yet stylish materials. 

Building on their success with skiwear, Halfdays has since expanded into trailwear and everyday outdoor apparel — without sacrificing style or performance.


Try-On Promotion for Dillard’s Alex Marie brrr° Collection Ends Saturday!

Our partners at Dillard’s are wrapping up a try-on promotion featuring their new Alex Marie line of easy care women’s apparel made with brrr° cooling fabric so people can experience the cooling comfort first-hand — and the contest ends on Saturday May 18, 2024.

The in-store register-to-win contest offers three winners a $500 gift certificate for Alex Marie sportswear to freshen up their wardrobe. To apply, consumers just need to try on any Alex Marie brrr° product. 

The Alex Marie line made with brrr° cooling fabric has a cool-to-the-touch hand feel, and the patented performance fabric technology instantly and continuously draws heat and moisture away from the skin to keep you feeling fresh.

We also love the Alex Marie brrr° collection because it easily transitions from work to weekend to resort wear. 

The line includes four silhouettes — a button-front long-sleeve shirt, a puff sleeve top, shorts with an elastic waist, and an easy swishy dress that also features the chic puff sleeve. The garments are available in a range of complementary colors and two stripe patterns, so they can be worn separately or as planned outfits.

We especially love the versatility of the poplin-style fabric of the button-front shirt, which can be worn to the office, knotted or untucked with jeans or shorts, or even worn over a bathing suit as a coverup or sun guard during trips to the beach, pool, or resort.

As always with the Alex Marie line by Dillard’s, all of the brrr° garments are easy care and easy wear. The cotton poplin blend fabric with brrr° nylon and a touch of Spandex provides stretch and ease of movement. They’re also machine washable, and provide superior UPF sun protection. 

brrr° combines natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that is independently lab tested and proven to keep you cooler no matter where life takes you.

Because brrr° cooling fabric technology is permanently part of the structure of the yarn, the cooling effect lasts for the lifetime of the garment and won’t ever fade or wash out.

This collaboration between Dillard’s Alex Marie and brrr° is perfect for busy women who want classic wardrobe staples with modern styling that keep you comfortable and cool all day long. It works well at the office, hanging out with friends, running weekend errands, and for vacations — or anywhere in between.

And the collection is built to last. The Dillard’s Alex Marie line made with brrr° fabric can become staples for a wardrobe capsule that can be worn for years to come. Additional styles will hit stores and Dillards.com soon, so check again soon for more options.


Cool and Collected with Linksoul Featuring brrr°

For men who want both fashion and function, and we love this new collection by Linksoul that redefines cooling comfort while also being stylish.

This new collaboration between Linksoul and brrr° produced a line of clothing that sets a new standard in cooling performance. As stylish as it is practical, these garments change the game for the golfing athleisure aesthetic and are ready to be worn both on and off the course.

Linksoul’s Icon Shorts exemplify functionality, featuring a ripstop fabric with four-way stretch for ultimate freedom of movement and breathability.

Made with brrr˚ cooling fabric technology, the Icon Shorts have a cool-to-the-touch sensation and draw heat and moisture away from the skin — even on the hottest of days.

Crafted from recycled material, they prioritize sustainability as much as comfort and durability, allowing for a lightweight, stretchy feel. They also have a zippered security pocket for storing keys and valuables, and a hybrid snap/locking closure.

Also designed for those scorching days on the course, Linksoul’s brrr° line includes their Drysdale Performance Polos, seamlessly integrating brrr˚’s natural cooling minerals, active wicking, and rapid drying technology. The polo is lightweight and has stretch to move with you so you can feel comfortable and confident for all 18 holes. 

As we approach the warmer months and hit the course under the relentless sun, there is also a long-sleeve version of the Sun Valley Polo embedded with brrr˚ cooling technology.

Even the warmest days can lead to chilly evenings and early morning tee times, so Linksoul also created the Delta Performance Quarter-Zip jacket, enhanced with the same brrr˚ cooling technology to support your body’s natural thermoregulation. Made with a polyester and brrr° nylon blend plus a touch of spandex for comfort and stretch, this quarter-zip ensures versatility for all occasions, both on and off the course. With its athletic feel and technical design, it’s the perfect choice for an active lifestyle.

The key to this collaboration is patented brrr˚ cooling fabric technology, which elevates the performance of any fabric.

brrr˚ brings together the power of natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect that lasts all day. Every brrr° fabric is independently lab tested and proven to keep you cooler.

This collaboration between Linksoul and brrr° brings together style and comfort for superior men’s athleisure wear. Click here to check out the complete Linksoul brrr° collection, and be sure to check back regularly for new colors and designs.


Looking Stylishly Chill with Lilly Pulitzer and brrr°

We’re excited about our latest collaboration with Lilly Pulitzer, which has a new line of women’s apparel that offers a fusion of vibrant style and innovative brrr° cooling fabric functionality. 

Known for its iconic bold prints and coastal-inspired allure, Lilly Pulitzer seamlessly incorporates its signature designs with brrr°’s cutting-edge fabrics.

Together, Lilly Pulitzer and brrr˚ redefine warm-weather apparel, offering a new collection of summer essentials.

This line features three essentials — the Travel Trouser, Giavana Tunic, and the Pilar Tunic Dress. Available in an array of vibrant colors and sizes, these distinct pieces are essential for staying cool this summer.

Crafted with a focus on both style and functionality, this collection offers many benefits. With superior UPF 50+ sun protection from the brrr° fabric, these Lilly Pulitzer garments provide an excellent defense against harmful UV rays, making them ideal choices for activities under the sun.

These new items are made with brrr˚’s innovative cooling technology, which combines the powers of natural cooling minerals, active wicking, and rapid drying for optimal comfort on even the warmest of days.

The garments are machine washable for easy care, this collection also tends to the needs of convenience and comfort. With roomier fits and a variety of chic colors and designs, this collaboration offers both style and comfort, so you won’t have to settle for just one.

Perfect for those sun-drenched summer days and versatile enough to transition seamlessly between laid-back gatherings and more formal affairs, these garments add that effortless, yet sophisticated element to your wardrobe.


Bass Pro Shops Brings brrr° 3D Cool Technology to World Wide Sportsman Hoodies

Bass Pro Shops is bringing brrr°®  cooling fabric technology to its World Wide Sportsman® 3D Cool casting hoodies to help you beat the heat on the water and on land.

Made with 3D Cool technology powered by brrr°® , the hoodies feel cool to the touch as they scavenge heat and moisture away from the skin so you can stay on the water longer under the hot sun and humidity.

The lightweight fishing hoodies are available for men, women, and youth, and they have a built-in three-piece hood and offer superior UPF 50+ sun protection.

Using a recycled polyester and nylon blend, the hoodies are coated with an odor-fighting finish to keep you fresh all day long. They’re also machine washable for easy care.

The World Wide Sportsman® 3D Cool casting hoodie powered by brrr°® is finished with a screen-printed graphic on the front, and available in a variety of colors.

How brrr° works

Patented brrr° cooling technology combines the powers of natural cooling micro minerals, hyper wicking, and performance drying to instantly and continuously draw heat and moisture away from the skin.

It accelerates wicking and evaporation to keep you cooler, dry and confident when life brings the heat.

brrr° cooling technology is permanently embedded into the structure of the yarn, so it lasts the lifetime of the garment.

brrr° fabric feels cool to the touch, and helps support your body’s natural thermoregulation to avoid overheating. 

Every brrr° fabric is independently lab tested by third-party labs, and scientifically proven to keep you cooler.

A cool collaboration

brrr° is thrilled to collaborate with another brand that cares about comfort, performance, and sustainability as much as we do.

Bass Pro Shops’ mission is inspiring everyone to enjoy, love and conserve the great outdoors. Founded in Springfield, Missouri in 1972 by legendary angler and noted conservationist Johnny Morris, Bass Pro Shops has grown to become North America’s premier outdoor retailer, and a leader in conservation and protecting nature.

With omnichannel retail operations and knowledgeable experts in every store, boat and ATV center, with award-winning resorts and outdoor destinations, Bass Pro Shops has been recognized by Reputation.com, Forbes, Newsweek, The National Retail Federation, and many other publications for its commitment to providing customers with the very best experience in all of retail. Learn more about the Bass Pro Shops story here.

 


Dassy brings brrr° cooling comfort to uniforms

Professional workwear brand Dassy® has a new line of performance uniform polos made with brrr° cooling fabric that helps keep workers cooler, dry, and more comfortable so they can do their best work out in the field.

The Dassy® Madidi polo has a modern cut and a zipper opening at the neck, with a concealed anti-theft pocket on the chest to keep valuables or keys secure.

Displaced seams help avoid friction and enhance comfort, while a longer back and raglan sleeves allow superior freedom of movement.

The polo is available in several colors and a wide range of sizes to fit all body types. It also features an antibacterial finish that fights odors, making it a must-have for hot humid summer weather.

The Dassy® Madidi polo is made with a blend of cotton and recycled brrr° polyester, which combines the powers of natural cooling minerals, active wicking, and rapid drying.

brrr° creates a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin, and the technology is permanently embedded in the structure of the yarn so it won’t fade or wash out over time.

Every brrr° fabric is independently lab tested and proven to keep you cooler. Learn more here.


Dillard’s x brrr° is a Cool Collaboration

We’re excited about a new partnership with Dillard’s to bring brrr° cooling fabric technology to their Alex Marie line of easy care women’s apparel that easily transitions from work to leisure and will keep you feeling fresh and comfortable all day long.

The new collaboration with Dillard’s Alex Marie line features garments made with brrr° fabric, and it’s the perfect blend of style and performance.

The line includes four silhouettes — a button-front long-sleeve shirt, a puff sleeve top, shorts with an elastic waist, and an easy swishy dress that also features the chic puff sleeve. The garments are available in a range of complementary colors and two stripe patterns, so they can be worn separately or as color coordinated outfits.

As always with the Alex Marie line by Dillard’s, these garments are easy care and easy wear. They’re machine washable, with a classic style that’s updated enough to keep you looking current. The poplin-style fabric of the button-front shirt is so versatile that it can be worn to the office, knotted or untucked with jeans or shorts, or even worn over a bathing suit as a coverup or sun guard.

The new collaboration between brrr° and Dillard’s Alex Marie line features a cotton poplin blend fabric with brrr° nylon and a touch of Spandex for stretch and ease of movement.

brrr° combines natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that is independently lab tested and proven to keep you cooler no matter where life takes you.

Ranking among the nation’s largest fashion retailers, Dillard’s is renowned for its commitment to excellence in style, service, and value. This collaboration between Dillard’s and brrr° delivers exactly that trifecta for busy women who want classic wardrobe staples with a modern aesthetic that offer complete comfort all day, every day. 

This Dillard’s Alex Marie brrr° collection is perfect for the workplace, evening life, weekend errands, vacations — and everywhere in between.

As the mercury rises and warm summer temperatures bring the heat, the Alex Marie line made with brrr° cooling fabric brings a cool-to-the-touch sensation that instantly and continuously draws heat and moisture away from the skin to keep you feeling fresh.

This collection is built to last. The Dillard’s Alex Marie line made with brrr° can be machine washed and tumbled dry, and the garments are designed to form a wardrobe capsule that can be worn for years to come.

This collaboration caters to all women who want style, comfort, and performance level cooling. Check out the new collaboration with Alex Marie made with brrr° fabric, and stay cool even when life brings the heat. Be sure to check back often as new colors and patterns are added to the collection.

 


Southern Tide brrr° Fall Collection is Effortlessly Cool

Our longtime partner Southern Tide recently introduced a brrr° collection for late summer and fall that is effortlessly cool.

Southern Tide offers a range of activewear for men including the brrr°-illiant Performance Hoodie, brrr°-illiant Performance T-shirt, brrr°-eeze polo in stripes and solids, brrr°-die Performance Shorts, and a line of brrr° Intercoastal Sport Shirts in a variety of patterns and colors.

For ladies, Southern Tide has a new line of brrr°-illiant Performance Hoodies that are perfect for running errands, a morning workout, lounging at home, or adding an easy lightweight layer when the weather finally turns chilly.

There is also a new brrr° Performance Short for women with on-seam hand pockets and a non-rolling elastic waistband that pairs perfectly with the brrr°-illiant Tie Back Tank.

These new Southern Tide garments are made with brrr° cooling fabric, which scavenges heat and moisture to keep you cooler, drier, and more comfortable all day long.

brrr° combines natural cooling minerals, active wicking, and rapid drying to create a "Triple Chill Effect" that is scientifically lab tested and proven to keep you cooler.