Southern Tide brrr° Fall Collection is Effortlessly Cool
Our longtime partner Southern Tide recently introduced a brrr° collection for late summer and fall that is effortlessly cool.
Southern Tide offers a range of activewear for men including the brrr°-illiant Performance Hoodie, brrr°-illiant Performance T-shirt, brrr°-eeze polo in stripes and solids, brrr°-die Performance Shorts, and a line of brrr° Intercoastal Sport Shirts in a variety of patterns and colors.
For ladies, Southern Tide has a new line of brrr°-illiant Performance Hoodies that are perfect for running errands, a morning workout, lounging at home, or adding an easy lightweight layer when the weather finally turns chilly.
There is also a new brrr° Performance Short for women with on-seam hand pockets and a non-rolling elastic waistband that pairs perfectly with the brrr°-illiant Tie Back Tank.
These new Southern Tide garments are made with brrr° cooling fabric, which scavenges heat and moisture to keep you cooler, drier, and more comfortable all day long.
brrr° combines natural cooling minerals, active wicking, and rapid drying to create a "Triple Chill Effect" that is scientifically lab tested and proven to keep you cooler.
Martini Sportswear Packs a Cool Vibe
European athletic wear brand Martini Sportswear has introduced a new line of pants for men and women made with brrr° cooling fabric.
The men’s outdoor pants, which are available in full-length and cropped versions, are made with lightweight cooling fabric with a bit of stretch for ultimate freedom of movement as you explore the great outdoors.
The pants feature a drawstring in the stretch waistband that allows you to customize the fit to your preferences, with a silicone coating on the inside of the waistband to make sure they stay perfectly in place.
Zippered pockets at the front and back of the pants help keep valuables and your phone secure, and they have superior breathability. The pants are available in several colors in three different styles: Helios and Explorer for men, and Trail for women.
The Martini pants are made with brrr° cooling performance fabric, which combines the powers of natural cooling minerals, active wicking and rapid drying.
brrr° creates a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin for superior comfort and endurance.
Every brrr° fabric is independently lab tested and scientifically proven to keep you cooler. brrr° consistently outperforms other products. brrr° cooling technology is permanently embedded in the structure of the yarn so it won’t ever fade or wash out over time.
Learn more at brrr.com.
New Line From Reagan Pearce is Super Chill
We’re huge fans of this new line of tennis apparel by Reagan Pearce made with brrr° cooling fabric.
The tennis tank tops and skirts are thoughtfully designed for ultimate freedom of movement and they are flattering to all body types.
Unlike traditional tennis skirts that can restrict movement, the Reagan Pearce skirts have an innovative overlapping split hem on the side that runs the length of the skirt so you can stay nimble on your feet.
The tank tops are available in attractive racerback designs, or with criss-crossing straps that are evocative of the net.
Sports bras offer the perfect blend of support, lift, coverage, light compression — and superior comfort.
The Reagan Pearce line is made with brrr° cooling performance fabric that uses natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin.
Every brrr° fabric is independently lab tested and scientifically proven to keep you cooler. brrr° consistently outperforms other products, and the cooling technology is permanently embedded in the structure of the yarn so it won’t ever fade or wash out over time.
Learn more at brrr.com.
Jack Wolfskin brrr° Collection is Stylishly Cool
For more than 40 years, outdoor and lifestyle apparel brand Jack Wolfskin has had a trailblazing spirit and reverence for nature that was inspired by the Jack London novel The Call of the Wild.
Ev
er since founder Ulrich Dausien introduced a line of utilitarian performance jackets in 1981, Jack Wolfskin has been a relentless innovator in outdoor apparel and gear such as tents, backpacks, and performance footwear.
Jack Wolfskin continues to innovate, with this new line of outdoor apparel made with brrr° cooling fabric that helps keep you cool and dry and more comfortable wherever life takes you.
Jack Wolfskin's brrr° collection includes a short-sleeve functional t-shirt and technical tank for men, and lightweight hiking shoes.
The women's collection features a short-sleeved hiking shirt, short-sleeve technical t-shirt, and lightweight hiking shoes.
brrr° cooling fabric has natural cooling minerals, active wicking, and rapid drying technologies that work together to create a "Triple Chill Effect." brrr° fabric instantly and continuously draws heat and moisture away from the skin to keep you more comfortable and confident outdoors, indoors, and everywhere you go.
Every brrr° fabric is independently lab tested and proven to outperform other brands. Learn more at brrr.com/proven.
Duck Camp Delivers brrr° Cooling Perfection
Active outdoor apparel brand Duck Camp is bringing brrr° cooling perfection to its line of Rockport hoodies for men and women, which are made with thoughtful details to support active lifestyles.
The Duck Camp men’s Rockport hoodie has a full-coverage hood design for ultimate UPF sun protection, plus a chest pocket with a security zipper for storing keys and other valuables, and thumb hole cuffs for comfort. The lightweight hoodie is a great layering piece, and it’s made with brrr° fabric, which combines natural cooling minerals, active wicking, and rapid drying to instantly and continuously draw heat and moisture away from the skin.
The Duck Camp women’s Rockport hoodie has a similar design, but the zippered security pocket is located on the left bicep sleeve. 
Duck Camp chose brrr° fabric because it’s a leader in cooling fabric technology, and is independently lab tested and proven keep you cooler.
brrr° creates a “Triple Chill Effect” that lasts all day long and because the cooling technology is permanently embedded in the yarn, it won’t ever fade or wash out.
80 For Brady Movie: We Love Tom Brady Too!
We were delighted with the “80 For Brady” movie, in which a group of octogenarian women who are bored with their retirement lives decide to travel to the Super Bowl in an effort to meet their hero, NFL legend Tom Brady.
Starring Jane Fonda, Lily Tomlin, Sally Field and Rita Moreno, the “80 for Brady” movie is an inspirational tale of friendship, sisterhood, following your dreams, and making memories.
Based on a true story of four longtime best friends who make a spur-of-the-moment decision to spice up their lives by traveling to the Super Bowl, the movie follows the antics of the women as they try to connive their way into the game.
They don’t have tickets and can’t afford them, so they hatch a plan to try to win tickets to the game by entering a hot wings eating contest and pretending to be backup dancers.
Against all odds, they manage to get into the game and make some heartwarming memories along the way.
We’re big fans of Tom Brady, too!
He uses brrr° cooling fabric technology in several items in his BRADY Brand line of apparel, including activewear shirts, shorts, polos, pants, and more.
Tom raved about brrr° cooling technology in a video he posted on social media, saying “it made all the difference” in keeping him cooler and more comfortable when he works out.
“I’ve been living in this thing, and it actually lowers your body temperature,” Tom said in the Facebook post.
Southern Tide x Lilly Pulitzer x brrr° = The Coolest Collaboration
We absolutely love it when two brands we already work with come together to elevate each other’s offerings.
Southern Tide recently collaborated with Lilly Pulitzer to bring fresh design prints — as well as brrr° cooling fabric technology — to a new line of summer apparel.
Drawing inspiration from the South Carolina coast and iconic nature-inspired prints, Southern Tide and Lilly Pulitzer created a fresh new resort wear line for men that includes swim trunks, polo shirts, golf shorts, a short-sleeve button down shirt, and boxer shorts.
There’s also a youth line of swim trunks for father/son matching looks.
We’ve been working with Southern Tide for years to bring brrr° superior cooling comfort to their apparel, and Lilly Pulitzer has also used brrr° fabric in its apparel.
brrr° combines the power of natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin.
As a leader in cooling fabric innovation, we stand behind the science of brrr° technology. Every fabric we make is independently lab tested to show that it outperform other brands and is proven to keep you cooler.
Vineyard Vines Brings brrr° Cool Comfort to Boys Shirts
As kids get ready to head back to the classroom, Vineyard Vines is bringing brrr° cool comfort to a line of boys button down shirts that will help kids stay cooler and more comfortable so they can focus on their studies.
The Vineyard Vines Boys On-the-Go sport shirt is made with brrr° cooling nylon for a performance cotton/nylon blend that is soft to the touch while drawing heat and moisture away from the skin. The shirts have built-in stretch for freedom of movement in the classroom and on the playground, with a button sleeve placket, a one-button cuff and an embroidered whale on the chest for a polished look.
brrr° cooling fabric technology combines the powers of natural cooling minerals, active wicking, and rapid drying to instantly and continuously draw heat and moisture away from the skin to keep you cooler and more dry all day long. The brrr° "Triple Chill Effect" is independently lab tested and proven to outperform other brands.
For grown-up boys, Vineyard Vines offers an On-the-Go brrr° shirt collection for men in a wide range of solids, stripes, and gingham patterns.
We've been partnering with Vineyard Vines for several years to bring brrr° cooling comfort to their apparel, and we look forward to collaborating with them for years to come.
FORLOH Introduces New Outerdoor Wear Made With brrr°
Outdoor lifestyle brand FORLOH has brought back the popular SolAir Technical Hoodie made with brrr° cooling fabric, and introduced several new garments that feature our cooling technology.
The men's hoodie comes in several camouflage-inspired patterns as well as solids, and there is also a long-sleeve shirt with Insect Shield technology to repel harmful bugs.
The men's SolAir Lightweight Pants are a great choice for transitional weather, and for extra protection when the days are warm and the nights are cool. The pants are a warm weather workhorse made with brrr° Pro performance cooling fabric and they were specifically designed for hunting, hiking, camping, fishing, or any kind of travel. The knees are articulated for engineered mobility, and a gusseted crotch offers better freedom of movement. There is a secure pocket on the hip and another on the back. With fast-drying fabric and superior UPF protection, these pants help keep your legs safe from prolonged sun exposure.
For beach sports, surfing, or hanging out by the pool, FORLOH's SolAir Board Shorts can't be beat. They'll keep you cooler on hot days, and dry quickly when they get wet. There are two secure pockets with laser cut holes for drainage, a key attachment on the back pocket, a shape set-in hem with traditional drawstring, and a functional fly.
For women, FORLOH offers a SolAir Technical Hoodie in brrr° Pro fabric made in several solid colors and stylized camouflage. The hoodie has a coil zipper on the chest pocket, and an inner storm flap for ultimate weather protection. The shirt is abrasion resistant, elastic, lightweight and strong — it's sure to become a wardrobe stable, layering piece, and transitional piece for the bumper seasons.
FORLOH also offers the SolAir pants for women, with secure pockets on the hip and seat, articulated knees for better mobility, and a gusseted crotch to let you move freely.
brrr° and FORLOH are both forward thinking brands that believe in bringing the best technology to the clothes we wear while exploring all that life has to offer.
Tom Brady's BRADY Brand Launches New brrr° Apparel
Retired NFL quarterback Tom Brady's BRADY Brand apparel company has introduced several new garments made with brrr° cooling fabric.
The expansion comes after last year's successful debut of the BRADY Cool Touch T-Shirt, which Brady raved about after wearing it during the hot Tampa summers.
BRADY's new items include the Cool Touch Stripe Polo available in blue and gray, with a classic fit and a touch of stretch for ultimate comfort and ease of movement. The three-button placket and embroidered T bar on the sleeve add polish to the look.
Also new this year is the BRADY Cool Touch Golf Shorts with a technical design to balance four-way stretch and structure and a 9-inch inseam for effortless style. The shorts have hidden secure zipper storage to keep your valuables safe, plus side stash and back pockets for quick access.
There are also BRADY Cool Touch Golf Pants with similar stretch and structure, dual back pockets for maximum storage, and they repel rain for those inclement weather days.
BRADY brought back the ever popular Cool Touch Short Sleeve T-Shirt, and added a sleeveless version called the BRADY Cool Touch Tank for people who prefer ultimate movement.
We're excited to collaborate with BRADY again, and we look forward to many more years of partnering with this iconic brand.
