Southern Tide Kamryn brrr° Dress is Super Chill

Ladies, don’t let blistering summer temperatures encroach on your chill style. 

Southern Tide brought back its signature Kamryn shirt dress made with brrr° cooling fabric in a couple of fresh prints that work for the office, the beach, backyard barbecues and everywhere in between.

The Kamryn dress features a lapel collar and open v-neck that’s effortlessly breezy and comfortable. 

The bias-cut back placket and pull-on design is flattering on all body types — and it has welt hand pockets! The short sleeve is cuffed, with a snap tab detail.

Most importantly, the Kamryn dress is made with breathable lightweight brrr° cooling performance jersey fabric.

brrr° uses natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect that draws heat and moisture away from the skin.

The dress also offers superior UPF sun protection, and works well as a swimsuit coverup. Every brrr° fabric is independently lab tested and proven to keep you cooler. Learn more here.


Vineyard Vines + brrr° keep boys cool

Little boys play hard, and their clothes should work hard to keep them cooler and more comfortable. 

We’re excited about this new line of Vineyard Vines boys performance shirts made with brrr° cooling fabric. Made with a performance cotton/nylon blend, the shirts have a soft cotton feel and a little bit of stretch for ultimate comfort. 

brrr° natural cooling minerals, active wicking and rapid drying create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin. 

The button-down shirts come in a variety of bright spring colors and have an embroidered whale on the chest, and a one-button cuff. 

For the bigger boys in your life, check out the Vineyard Vines On The Go brrr° shirt for men. The shirts have a classic fit that’s slimmer through the chest with trimmed sleeves for a more flattering silhouette. The length is cut so the shirt can be worn tucked in or untucked.


GenTeal brrr° Men’s Line Has a Chill Summer Vibe

Mississippi-based men’s casual wear brand GenTeal Apparel brought back its bestselling brrr° Performance Polo in vibrant new colors that are perfect for summer.

Whether you’re hitting the greens, chilling at the beach or feeling a casual vibe for work, these performance polos are made with brrr° cooling fabric to keep you cooler and more comfortable. With a touch of spandex for stretch and freedom of movement, the polos have sewn-in permanent collar stays for a polished look over the life of the garment.

GenTeal also introduced a line of brrr° Bunker Shorts made from incredibly lightweight brrr° cooling fabric. They have two-way stretch, and moisture management with rapid drying to keep you fresh and cool when temperatures climb. The shorts have an 8-inch inseam and classic fit, with a tonal GenTeal logo over the right rear pocket.

For exercise or laid back casual days, check out the brrr° Performance T-Shirt in a variety of fresh colors. Made with 100% brrr° polyester, the shirt will instantly and continuously draw heat and moisture away from your skin. The shirt has a raglan sleeve, and heat transfer logo on the chest. It also comes in a long-sleeve.

brrr° cooling fabric takes comfort to the next level with natural cooling minerals, active wicking and rapid drying to create an instant cooling sensation on contact. Every brrr° fabric is independently tested by globally recognized labs to prove that it keeps you cooler.


brrr° Father’s Day Gift Guide Can Help Dad Keep His Cool

Dads work hard to raise their families, and you can show your thanks with some stylish threads made with brrr° cooling fabric that will keep him more comfortable and confident.

From the office to the gym to the links to the backyard barbecue pit, you can help Dad elevate his look with a few new fresh and stylish wardrobe staples made with brrr°.

brrr° cooling fabric combines the power of natural cooling minerals, active wicking and rapid drying to instantly and continuously draw heat and moisture away from the skin. 

Here are a few items made with brrr° cooling fabric that we think any Dad would love:

Southern Tide has brrr° polos, shorts and sport shirts for men in new colors and patterns that are perfect for the transition to spring and the warm summer months

Vineyard Vines introduced a collection of men’s Breakwater brrr° polos and On-The-Go brrr° sport shirts in fresh colors and patterns

Player 2’s Sweet Baby Draw Polo, 3-Putt Polo and The Natural Bogey Vest look great on the greens, the 19th hole or wherever life takes you

Reyn Spooner has a line of festive Hawaiian print polos made with brrr° cooling fabric

GenTeal Apparel has a line of colorful polos and t-shirts that will will become an instant favorite

Kit + Ace has a new line of men’s clothing that transitions well from office to leisure, including summer-ready shorts that are ultra comfortable

LandSeer uses brrr° cooling fabric in a performance knit T-shirt and long-sleeve hoodie perfect for exploring the great outdoors

Mountain Khakis has a McKinley Sun Hoody and other items with a UPF 50+ rating for superior sun protection

Simms Fishing offers M’s SolarFlex Guide Cooling Hoody with brrr° cooling nylon, a built-in gaiter and a UPF 50+ rating

Casual lifestyle brand NoNetz introduced a Men’s brrr° Cooling Polo Moisture Wicking Shirt in cheerful colors

Greyson Guide Sport Shorts and Guide Sport Short Sleeve Tee keep your workout game looking good, and for a more casual vibe check out the Greyson Icon Omaha Polo in a variety of spring colors

Keep things cool down there with some Shinesty underwear made with brrr° cooling fabric

These SHEEX Midnight Label sheet sets made with brrr° cooling fabric can help Dad get a better, more restful night of sleep.

Every brrr° fabric is independently lab tested and proven to keep you cooler.


Staying Active Never Looked Better With Greyson + brrr°

Active lifestyle brand Greyson Clothiers offers expanded colors of its stylish workout and casual clothes for men that are made with brrr° cooling fabric technology for ultimate comfort. 

Greyson’s signature Omaha Polo is available in several springy pastel colors as well as bold red and navy. There’s also a long-sleeve Omaha Polo for those chilly transitional days as well as early mornings and late nights when there’s a nip in the air.

For intense workouts or a more laid back look at the driving range, try the Guide Sport Short with plenty of stretch and a zippered back pocket to keep your phone, keys and wallet secure.

Pair it with a Guide Sport Short Sleeve Tee, which also comes in Sleeveless or Long-Sleeve.

Let other people know you’re part of the pack with a Greyson Guide Sport Tee that has their name across the chest, or go for the more subtle version with a fire wolf logo.

We’ve been working with Greyson for several years to elevate their performance apparel with brrr° cooling technology

brrr° combines natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect that instantly and continuously draws heat and moisture away from your skin for all-day comfort. Every brrr° fabric is independently lab tested and proven to keep you cooler


Simms Keeps You Cool When the Mercury Climbs

No matter how high the mercury climbs, Simms Fishing has you covered — literally.

Simms offers a line of fishing apparel and outdoor clothing made with brrr° cooling fabric to keep you more comfortable on even the hottest days.

Check out the M’s SolarFlex Guide Cooling Hoody made with knitted brrr° cooling nylon and a touch of elastane for superior stretch and ultimate freedom of movement. 

The shirt offers UPS 50+ sun protection plus a built-in gaiter and a three-panel hood designed to keep the sun off your skin and keep you cooler all day long. There’s also a stay strap that can secure to the gaiter to secure your hat in place. 

Simms thought of every detail for this shirt. The sleeves have extended cuff lengths and thumbholes to keep the shirt in place while casting and poling — and protect the back of your hands from the sun on those long glaring hot days.

A spacious back pocket is zippered to keep your on-water essentials secure and safely stowed away while you’re active.


Sleep Cooler This Summer with SHEEX

Are you looking for a cooler, more refreshing night of sleep? 

SHEEX offers Midnight Label sheet sets made with brrr° cooling fabric that will draw heat and moisture away from your skin so you can fall into a deeper more restorative sleep.

The SHEEX sheet sets are an innovation in performance bedding, with brrr° natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect that supports your body’s natural thermoregulation.

Made with SHEEX’s Ridiculously Soft® and silky-smooth fabric, the Midnight Label sheets are cool to the touch and frictionless, minimizing the stress on your hair and skin caused by the tugging and pulling of traditional sheets. 

SHEEX Midnight Label sheets offer a more revitalizing sleep experience for women going through menopause or perimenopause, new mothers, parents who co-sleep with children, partners who share a bed — and anyone who is a hot sleeper.

SHEEX Midnight Label cooling sheets are available in all sizes and in a variety of colors. The fitted sheet includes athletic grade elastic for easy stretching around corners that stays in place plus sewn-in directional labels for easy bedmaking. The Queen size fits mattresses up to 18 inches deep while the King can accommodate up to 20 inches.

brrr° cooling fabric technology is independently lab tested and proven to reduce skin temperature, and it’s permanently embedded in the structure of the yarn itself so it won’t ever fade or wash out over time.

Looking for an extra touch of cool while you sleep? SHEEX also offers a Midnight Label cooling sleep mask to bring some of that chilly goodness to your sleepy eyes. Great for travelers, light sleepers or anyone who sleeps better when the room is extra dark, the sleep mask comes with a matching travel pouch and it’s machine washable.

 

 

 

 


Work From Wherever in Style with Kit + Ace Men’s Line

Back to the office, working from home or working from wherever — Kit + Ace has a new line of men’s clothing made with brrr° cooling fabric that will keep you looking fresh and crisp.

Kit + Ace’s Stay Cool Poplin shirt comes in long-sleeve and short-sleeve options, with a summer-ready stripes pattern or solid white and navy. The shirts have flat seams so there’s no irritation against your skin, with a collar stand for a polished look. A double yoke on the inside gives a clean finish, and the hem is curved to remove bulk when it’s tucked in and add visual movement when it’s worn untucked.

They also offer Travel Lightly Pull-On Pants that are perfect for the office, the airport, road trips or wherever life takes you. With a relaxed fit, these jogger-style pants work just as well for Zoom calls as for backyard patio happy hours. An extra wide elasticized waistband makes them easy to pull on and off, and gives complete freedom of movement. The bottom is slightly tapered, and the leg is cut for a relaxed fit. Angled hand pockets give easy access, while a back zippered pocket keeps your wallet or phone secure. 

For more casual days, weekend brunches and trips to the beach, check our Kit + Ace’s Travel Lightly Shorts. The signature stretch waistband is all about comfort, while the snap closure and belt loops add style. A double needle topstitch flat seam is ultra durable, and corner-cut hand pockets create a smooth silhouette while a zippered back pocket keeps valuables tucked away. 

The new Kit + Ace men’s line is made with brrr° cooling fabric that is independently lab tested and proven to draw heat and moisture away from your skin. brrr° uses natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect® that instantly and continuously lowers the temperature of your skin. Learn more about brrr° cooling fabric technology here.

 

 

 

 

 

 


Chill With the Vineyard Vines brrr° Collection

Our longtime partner Vineyard Vines introduced a collection of men’s Breakwater brrr° polos and On-The-Go brrr° sport shirts that will help you keep your chill vibe all summer long.

The Vineyard Vines shirts are made with brrr° cooling fabric technology, which uses natural cooling minerals, active wicking and rapid drying to instantly and continuously remove heat and moisture away from your skin.

The polo has a button-down collar with woven detail, a 2-button placket, a back yoke, and a subtle flag label on the side seam. 

The OTG shirts are designed with trimmer sleeves for a cleaner look, with buttoned barrel cuffs and a chest pocket for a polished look at the office, on the golf course or anywhere in between. The OTG shirt comes in a wide variety of colors including tattersall, gingham and plaid

The Vineyard Vines brrr° collection also includes an On-The-Go shirt for boys in bright summer colors and patterns. 

We’ve been working with Vineyard Vines for several years to bring brrr° cooling comfort to elevate their apparel. All brrr° fabrics are independently lab tested and proven to keep you cooler.


Staying Cool in the Great Outdoors

We’re excited to partner with a leader in outdoor lifestyle apparel to bring permanent brrr° cooling fabric technology to LandSeer performance knit products.

LandSeer uses brrr° cooling fabric in a performance knit T-shirt, long-sleeve hoodie and other garments to help people feel their best while exploring the world around them. There are several LandSeer with brrr° products available in retail stores.

The LandSeer performance knits are great as base layers to keep you dry and comfortable while hiking, biking, running, kayaking, stand-up paddling or doing other strenuous activity. When temperatures fluctuate throughout the day and night, light layers including LandSeer with brrr° supports your body’s natural thermoregulation.

brrr° combines natural cooling minerals, active wicking and rapid drying to draw heat and moisture away from your skin for all-day comfort.

The brrr° “Triple Chill Effect” has been independently lab tested by third parties, and is proven to outperform other brands and keep you cooler.

Unlike other brands that achieve a cooling effect with sprays and coatings that wash out and fade over time, brrr° cooling technology is embedded right into the structure of the yarn so it instantly and continuously cools you off — and will never diminish.