WTiN: brrr° Cooling Fabric Technology Supports Sustainability and Comfort

Cooling fabric technology innovator brrr° is disrupting the performance textile sector with an extensive lineup of cooling fabrics that actively draw heat and moisture away from the skin to keep you cooler and more comfortable.

Made with a patented blend of natural cooling minerals plus active wicking and rapid drying, brrr° fabrics create a “Triple Chill Effect” that instantly and continuously cool you down.

With a library of hundreds of performance fabrics to choose from, brrr° also offers monocomponent fabrics that have superior stretch, lightweight fabrics, and new brrr° Pro recycled fabrics and EcoVero viscose fibers by Lenzing made from sustainable and responsibly sourced wood to minimize the environmental impact.

Since the company was founded in 2014 by a former SPANX executive, brrr° has become a leading cooling ingredient brand whose technology is licensed by dozens of major retailers including Tom Brady’s Brady Brand, golf lifestyle and influencer brand Greyson, Adidas, Under Armour, Southern Tide, Vineyard Vines, and Pajamagram.

brrr° Founder & CEO Mary-Cathryn Kolb had a vision to take the fabrics we wear and touch in our everyday lives and improve them so they make us more comfortable. 

“One day I started to wonder: What else can these tiny fibers do? How could they make us more comfortable? What if they could actually help keep us cool?” Kolb said.

The idea for brrr° was born.

Kolb began researching, exploring, and testing numerous cooling technologies before landing on a proprietary blend of cooling minerals and a process that brrr° has since patented.

brrr°’s proprietary cooling mineral blend creates a cool-to-the-touch sensation that begins working on contact with the skin and provides a compelling differentiator for in-store shopping and at point of sale. brrr° keeps actively drawing heat away from the skin the longer the fabric touches your skin for superior all-day comfort at work, at play, and anywhere life takes you.

While many brands market themselves as “cooling,” they don’t actually draw heat away from the skin — they just wick away moisture. Some use chemical sprays and coatings to achieve a cooling sensation, and some products have to be wet to activate cooling.

brrr° cooling technology is different because it’s permanently embedded in the structure of the yarn. That means it lasts for the entire lifetime of the garment, and it won’t ever fade or wash out. brrr° also offers superior UPF sun protection, and brrr° fabrics are machine washable.

brrr° fabrics are independently tested by globally recognized labs and proven to outperform other brands.

Recently brrr° introduced a new advanced performance cooling yarn called brrr° Pro, which uses micro cooling minerals to amplify the cooling sensation, plus hyper wicking and performance drying. Retailers including Brady Brand, outdoor lifestyle brand FORLOH, and Pajamagram are using brrr° Pro to elevate their apparel.

brrr° Pro is also available in recycled blends and with EcoVero viscose fibers by Lenzing made from sustainable and responsibly sourced wood to minimize the environmental impact.

Additionally, brrr° offers a new line of monocomponent fabrics that are in the final stages of development, and ultra lightweight fabrics that maximize airflow and breathability.

Already a recognized leader in cooling textiles, brrr° continually explores and develops advanced cooling fabric technologies. Learn more at brrr.com.

Read the full article by WTiN here.