Startup performance apparel brand BCKR has a new line of UPF cooling pullovers made with brrr° cooling fabric that will keep you cooler and more comfortable on game day — and anywhere else life takes you.
The BCKR Cool One UPF Pullover is a technical half-zip featuring brrr° cooling fabric for an immediate and continuous cooling sensation that’s lighter than a jacket but more substantial (and more flattering) than a traditional sun shirt.
With an athletic fit and trim cut, the pullover offers cool breathable 50+ UPF sun protection, with an ultra breathable back and under-arm materials.
There are zippered pockets to store your essentials, and a removable keychain clip for convenience.
BCKR also offers the Cool One UPF Bucket Hat that has a cooling band and UPF 50+ sun protection.
The pullover packs away into a compact integrated stuff sack with a snap closure, and the jackets are officially licensed from four schools — University of Georgia, Ohio State, University of Oregon, and University of Texas — with more schools to come soon.
The premium technical bucket hat features a fast-wicking and cooling sweatband with the same ultra-breathable body fabric used in the Cool One UPF Pullover. The bucket hat is available in two sizes, and has a cinch cord to make adjustments for a finer fit.
We love to partner with an entrepreneurial startup like BCKR, pronounced like Backer, which was founded by a group of friends who love college football and can’t stand flimsy poorly designed fan merchandise.
The BCKR founders have done a LOT of field testing at college games in all weather conditions — sideways freezing rain, bitter cold and snow, and blistering heat at stadiums across the South.
They knew there was a better way, so they created BCKR to make premium fan gear with performance materials that keep people cooler and more comfortable and elevated designs that look polished. In 2024, BCKR launched their line with waterproof and insulated jackets and hats, in addition to the cooling UPF pullover and cooling bucket hat.
BCKR partnered with brrr° to bring our patented cooling fabric technology to their pullover and bucket hat.
brrr° combines natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin.
Every brrr° fabric is independently lab tested and proven to keep you cooler.
