The New York Times had a great series of articles this summer about heat domes, heat waves, and how people are struggling to adapt to our rapidly warming planet.
The Times published a story about heat acclimatization, which means teaching and training your body to deal with the stresses caused by heat and minimizing the risk of negative consequences such as heat stroke, a higher heart rate, and blood pressure swings. It’s possible to sweat so much that you become dehydrated or dizzy or confused.
People who are already accustomed to heat acclimatization include agricultural workers and farmers, package delivery workers and postal service employees, construction workers, police and fire fighters, athletes, soldiers, and other people whose work keeps them outdoors most of the time.
Failure to acclimate your body to the heat can even be deadly.
Almost half of all heat-related deaths among workers occur on the first day of work, and more than two-thirds occur in the first week of work, according to the Occupational Safety and Health Administration.
But when our bodies get used to the heat, they start to adapt very quickly — usually within a few days.
This is why we created brrr°
We created brrr° to help keep people more cool, dry, and comfortable on even the hottest days. brrr° combines natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin.
Each brrr° fabric is independently lab tested and proven to keep you cooler — it can even lower your skin temperature by several degrees.
Because the brrr° cooling technology is embedded right inside the yarn of the fabric, it lasts for the lifetime of the garment and won’t fade or wash out over time.
brrr° fabric also offers superior UPF sun protection to protect your skin from harmful UV rays.
We think brrr° fabric can be another tool in your toolbox for supporting your body’s natural thermoregulation, and helping your body acclimate to extreme heat to reduce the risk of overheating.
Read the full article by The New York Times here. Subscription required.
