cooling sheets

Get a Better Night’s Rest With SHEEX Featuring brrr°

Overheating at night can diminish the quality of your sleep, causing you to toss and turn all night long or wake up between sleep cycles.

Those interruptions can prevent you from falling into the deep, restorative part of the sleep cycle that helps you feel recharged and rested when you wake up in the morning, according to SleepFoundation.org.cooling sheets

This new line of premium cooling Midnight Label sheets from SHEEX can help keep you cool and dry while you slumber so you can get a better night’s sleep. 

Made with brrr° cooling nylon fabric and a touch of spandex for stretchy comfort, the SHEEX Midnight Label bedding features natural cooling minerals, active wicking, and rapid drying that work together to create a “Triple Chill Effect” that supports thermoregulation.

brrr° fabric instantly and continuously draws heat and moisture away from your skin, which helps you stay cool and comfortable all night long so you can get a more restful night of sleep. Deeper sleep also supports your body’s efforts to stay in tune with your natural circadian rhythm.

The SHEEX Midnight Label sheets come in four colorways (Mist Gray, Porcelain, Spa Blue, and Stone) to complement any decor, and they have helpful top-stitch flatlock seams to make bedmaking easy. The sheets are machine washable, the cooling effects of brrr° are a permanent part of the structure of the yarn so they won’t ever diminish or wash out over time.

SHEEX Midnight Label sheets would make a delightful gift for your sleep partner, or anyone in your life who would benefit from a more restorative sleep. 

brrr° is also proud to partner with another woman-owned business.

SHEEX was co-founded by Susan Walvius and Michelle Brooke-Marciniak, who both formerly coached and played collegiate basketball, while Marciniak played professional basketball in the WNBA. They started the company with a vision of bringing technologically advanced performance fabrics into the bedroom to help people get better quality sleep so they can perform better in their everyday lives. 

Similarly, Mary-Cathryn Kolb founded brrr° to develop cooling technology that could improve the fabrics we wear and touch each day by keeping us more cool, dry and comfortable.

We are so excited to work with another company whose innovative mindset mirrors our own. Like a good night of sleep, it’s very refreshing.


cooling crop top

ADAY Helps Women Stay Cool

Women can redefine their wardrobe essentials with this new line of cooling blouses by e-commerce apparel retailer ADAY.

The Cool-Down Crop is a sleeveless wrap with a hidden side snap, and it’s tailored to fit perfectly in all the right places.

ADAY is also offering the Chill Out Blouse, which is a reimagined V-neck with wide sleeves and a cinched waist for a flattering fit on any body shape.

Both tops are made with ADAY’s Cool Weave fabric powered by brrr°, which combines natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect that lasts all day. brrr° instantly and continuously draws heat and moisture away from the skin, and the cooling technology is independently lab tested and proven to keep you cooler.

ADAY’s new tops featuring brrr° are also included in the company’s Summer Nights Capsule, which lets consumers choose three to five wardrobe pieces to mix and match. All of the items in the capsule are designed to be coordinated for multiple outfits, and they easily transition from work to play.

The fabrics used in the ADAY garments are sustainable and were specially developed for them using recycled brrr° nylon and spandex. They were certified by OEKO-TEX, which helps consumers and companies make responsible decisions about sustainable goods.

We’re proud to partner with ADAY, which was founded by a pair of women who formerly worked together at Goldman Sachs and wanted to bring innovative fabric technologies to the professional woman’s wardrobe.

ADAY quickly became known for creating everyday classic pieces that are versatile, comfortable, and functional.

Find out how brrr° can bring your fabric game to a higher level. You can reach us at licensing@brrr.com.


These Bermuda Shorts Are Effortlessly Cool

brrr cooling shortsLaidback Bermuda men’s apparel brand Coral Coast Clothing is bringing brrr° cooling fabric to summer wardrobes for an effortlessly cool look.

Coral Coast’s signature Bermuda Performance Shorts feature brrr°’s natural cooling minerals, active wicking, and rapid drying that work together to create a Triple Chill Effect that provides all-day comfort from sunup to sundown. 

The shorts also offer UV sun protection and breathable mesh pockets for active lifestyles, and they are cut in Coral Coast’s classic 8 ¾ inseam for a modern fit.

The shorts have custom laser-engraved buttons and an embroidered angelfish above the back buttoned pocket that give a nod to Bermuda’s easygoing island lifestyle.

Available in classic colors like navy, gray mist, and roof white, Coral Coast also introduced a vibrant coral color this year that was inspired by Pantone’s Color of the Year for 2019.

 


brrr° and MacBick Partner to Create Cooling Face Masks

cooling mask
CEO of Macbick, Bevin Carter wearing a mask made with brrrº cooling technology.

As a woman-owned business, brrr° is excited to partner with another woman-owned and operated business to bring cooling face masks to their employees and customers.

brrr° CEO Mary-Cathryn Kolb worked with Bevin Carter, the CEO of Atlanta- based laboratory design/build firm MacBick, to develop masks made with cooling fabric that will help protect the health and safety of their workers and customers.

The brrr° masks will keep people cooler while they adjust to a new work environment and get back into the swing of things on the job.

The goal is to keep people cool and comfortable as they go about their daily business. Studies show that it’s harder to concentrate and focus on the task at hand when you are hot and uncomfortable, so improving the fabric and design of these masks will enhance productivity and creativity.

The masks are made of 54% BCI cotton, 41% brrrº nylon, and 5% spandex for stretch and better fit. Like all brrr° products, the masks are cool to the touch, quick-drying, and washable. They can be easily customized for different colors, patterns, logos, and other branding.

“We’re so happy that brrr° can provide cool comfort during this time as people start to return to work and adjust to new ways of doing business,” Kolb said. “We are excited to partner with another woman-owned company that is also passionate about innovation and collaboration and putting the needs of their employees and customers first.”

MacBick’s Carter says that as the COVID-19 pandemic created challenges in our everyday lives, it also created opportunities to innovate and find new ways to help slow the spread of coronavirus and reduce the risk of overwhelming the healthcare system.

Carter was looking for a comfortable face mask made with a unique fabric that was designed differently than others on the market, and she was thrilled to find a better solution for her employees and customers.

Working with brrr°, MacBick developed a face mask with breathable cloth that is cool to the touch and wicks away moisture. The masks help prevent the spread of germs and are more comfortable to wear during the workday and while running essential errands.

brrr° creates yarns and fabrics with patented cooling technology that uses natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect that instantly and continuously draws heat and moisture away from the skin.

“As the world faces its biggest pandemic within the century, we are prepared to work tirelessly to continue developing innovative flexible lab solutions that drive productivity and collaboration. Together, we will fight this pandemic by sharing best practices, accelerating research for treatments and vaccines beyond commercial interests,” Carter said.

Find out how to get brrr° MacBick masks by reaching out to us at masks@macbick.com.


cooling shirt

Poplin Style Shirts from Kit and Ace are brrrºeezy and Cool

Modern clothing should be able to go anywhere, and Canadian apparel brand Kit and Ace iscooling shirt all about all-day comfort for urban commuters.

We love Kit and Ace’s new lines of shirts made with brrr° cooling poplin-style fabric and cooling lightweight stretch fabric that are perfect for work, commuting, weekend play, and everywhere in between.

Kit and Ace’s technologically advanced shirts feature brrr° natural cooling minerals, active wicking, and rapid drying, which work together to create a Triple Chill Effect that draws heat and moisture away from the skin.

The cooling powers of brrr° are independently lab tested and proven to outperform other products on the market. 

We enjoy working with another company that is just as passionate about advanced performance technology and functionality as we are.

Kit and Ace is committed to making clothing for commuting workers that is technologically advanced, comfortable, stylish, and built to last.

 


Stay Fit and Cool with the Greyson Guide Workout Shirt

Staying fit and taking care of your health and wellbeing are especially important right now, and we’re big fans of Guide Sport Tee by Greyson.

The Guide workout shirt is the newest addition to Greyson’s collection of pieces for active lifestyles. It combines the high performance of a workout shirt with the casual styling of an everyday wardrobe staple. We like the way it looks equally great while exercising, or paired with jeans for a casual vibe.

Made with a blend of 94% brrr° cooling nylon and 6% spandex, the Guide Sport Tee features a powerful mix of natural cooling minerals, active wicking and rapid drying technologies that work together to draw heat and moisture away from your skin.

That means it will help you feel better and have greater endurance while you’re exercising so you can perform your best.

With ultimate stretch and freedom of movement, the Guide Sport Tee offers superior comfort that lasts all day. It also has 50+ UPF protection to protect your skin from the sun’s harmful rays during outdoor activities.


Cool Comfort with Mizzen+Main Blazers

Men can feel fresh and confident in even the hottest summer months with performance fabric blazers by Mizzen+Main.

The sport coats feature linings made with brrr° cooling technology, which combines natural cooling minerals, active wicking, and rapid drying. brrr° instantly and continuously draws heat and moisture away from the skin for maximum comfort and superior breathability.

The Mizzen+Main blazers also have a two-way stretch with a touch of spandex to support an active lifestyle.

With a stylish notch lapel, two-button single breast, patch pockets, and double rear vents, the blazer has a modern trim fit that transitions easily from daytime to evening.


Comfortably Cool at Work & Play with Genteal Apparel

cooling shirt

We adore the new line of performance button-downs and vented shirts by Mississippi-based casual lifestyle brand Genteal Apparel.

The new line of performance clothing features brrr° cooling technology, with natural cooling minerals, active wicking, and rapid drying.

brrr° fabric actively reduces skin temperature by drawing heat and moisture away from the skin, and it’s independently lab tested and proven to keep you cooler.

These Genteal shirts also have innovative stretch technology for ultimate comfort, and a built-in chamois cloth to clean and polish sunglasses.

With a variety of colors and styles in their performance casual dress shirts, Genteal offers an effortlessly cool look for both work and play.


Look Polished on Video Conferences with the Greyson Omaha Polo

Many of us are spending more time than ever on video conferences with colleagues and customers as we work hard to stay connected and do business during the mandatory closures aimed at slowing the spread of coronavirus.

To look polished and put together for video meetings, we love the Omaha Polo by Greyson.

The Omaha Polo brings a modern silhouette to a traditional casual style. The three-button placket design and spread collar make it a great choice for work or play, and everything in between. 

The Omaha Polo is made with brrr° cooling performance fabric, and features natural cooling minerals, active wicking and rapid drying technologies that work together to instantly and continuously draw heat and moisture away from your skin. That means ultimate comfort all day long, from videoconference calls to breaks for a quick around your neighborhood to stretch your legs.

With UPF 50+ protection and a touch of spandex, the Omaha Polo supports active lifestyles and allows for maximum movement and stretch no matter how you’re spending the day.


Keep Your Chill With New Shirts by Atlas Menswear

cooling dress shirtMen with an athletic physique often struggle to find dress shirts and other clothing that fits their muscular build, and apparel designer Atlas Menswear aims to change that.

Atlas is bringing strength to style with a new line of Competitor Series dress shirts that feature a super soft stretchy fabric that allows maximum movement and comfort.

Exclusively made with a muscle-fit design that refined over many months of measuring and fitting sessions with athletic men, the Competitor Series shirts accommodate strong upper body musculature with freedom of movement and breathability from the brrr° fabric.

The stylish shirts also feature a “Below-the-Belt” button that creates a clean line and polished look when the shirts are worn untucked.

We’re proud to work with Atlas to bring cooling performance technology to their Competitor Series line of shirts. brrr°’s natural cooling minerals, active wicking, and rapid drying technologies work together to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin. 

You can find the Atlas Menswear Competitor Series here.