Southern Tide has introduced new shirts and shorts for men made with brrrº cooling fabric that are just in time for warmer spring temperatures.

The Driver brrrº Performance Polo should be a wardrobe staple for every man, with the perfect amount of stretch and a stylish cut that easily transitions from the office to leisure time.

New Intercoastal Performance Sport Shirts feature a quick-dry fabric and come in summer-ready patterns such as a modern mini check and gingham, as well as pastel colors that look cool and fresh.

Southern Tide is also debuting a line of men’s brrrºdie Performance Shorts with an 8-inch inseam that have four-way stretch fabric, a zip fly, and a trim silhouette for ultimate style. The fabric wicks moisture and dries quickly to support an active lifestyle. There’s also a Gulf Performance Short with a 10-inch seam.

These new Southern Tide lines are all made with brrrº cooling fabric, which has natural cooling minerals, active wicking, and rapid drying technologies that work together to keep men feeling fresh and crisp.

brrrº cooling fabric creates a Triple Chill Effect® that instantly and continuously draws heat and moisture away from the skin. Each brrrº fabric is independently lab tested and proven to outperform other brands.