Cooling Fabric Company Chills Out with Latest Innovation
brrr° Pro, with enhanced cooling fibers, is aimed at the athletic and fitness market
Atlanta – A new advanced performance cooling fabric has been developed by brrr° under the brrr° Pro label.
According to the company, brrr° Pro has enhanced cooling fibers embedded with micro-cooling minerals, along with hyper-wicking and performance drying to elevate its cooling effect. brrr° Pro polyester scored 0.194 in Qmax testing, which measures the cool-to-the-touch sensation of fabrics. That Qmax score was 81% better than another brand of cooling fabric and 53f% better than the score for comparable performance polyester.
“We are thrilled to bring the cooling performance power of brrr° Pro to the athletic market so hard-working athletes can feel their best when they train, perform and recover,” said Mary-Cathryn Kolb, founder and CEO. The company, which holds a provisional patent on brrr° Pro, noted the product has been under development for three years.
brrr° licenses it cooling fabric technology to home goods and technical apparel companies such as Sheex, Southern Tide, Mizzen + Main, Kit and Ace and Forloh.
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